The document outlines a digital strategy for Reebok to target the crossfit market. It discusses increasing revenue, social media presence, and maintaining leadership in crossfit equipment as key performance indicators. The target market is identified as males and females aged 18+ who are hardworking, determined, and thrive on intensity. The strategy involves using social media like Facebook and Pinterest, internet marketing of crossfit apparel and sneakers, and developing a mobile app for workouts and timers. The total budget outlined is $500,000 over 12 months.

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Reebok
Crossfit Full Digital Strategy
Elana Cocke

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The CrossFit program is designed for
universal scalability making it the perfect
application for any committed individual
regardless of experience.
Lets Get Inspired

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Key Performance Indicators (KPI)
n Increase in revenue
n Social media presence increases
n Sustain being the leader in crossfit equipment

4. Target Market
q Males
q Females
q Age 18+
+
q Hardworking
q Determined
q Thrive on Intensity

5. Inform
Inspire
Accessibility
Partnership

6. + Social Media
n Facebook:
n Update Facebook page on a regular basis
n Offer Coupons
n Pinterest
n At home Crossfit workouts
n Contests

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Internet Marketing
n Max CPC = $2.25
n Classics n Total cost = $8,314.59-$10,162.27
n Sports apparel
n Sneakers
n Athletic clothing
n Crossfit
n Shop Our Reebok Apparel &
n Footwear Sneakers! Free Shipping & Return
n Shoes reebok Shipping.
n Check Out Reebok Classic and
Crossfit Athletic Clothing, Available
Today!

8. Mobile Strategy
+ • Usefulness > Information
Personalize your
own CrossFit Shoe
Workout Timer
App

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Budget
n $500,000
n $150,000 (app creation)
n +150,000 (app creation)
n +120,000 (SEO cost about $10,000 a month for 12 months)
n + 80,000 (social media updating/incidentals)
= $500,000 for a 12 month digital strategy

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Reebok- The Partner of Your CrossFit Journey