Redspots Creative is a 2D/3D and multimedia production company founded in 2009. Their vision is to influence young generations with positive information and build a creative media kingdom. Their strategy includes producing creative 3D/2D content, developing a new generation multimedia platform, and establishing a Hong Kong 3D Stereoscopic Industry Alliance to connect industry professionals and drive the industry forward. Redspots has an experienced team led by Executive Director Kevin Lee and consultants Benedict Lee and Ben Lam to execute their plans.

1. Imagination is more important than knowledge.
- Albert Einstein
1

2. Content
• Background
• Company Vision and Mission
• Strategy and Plan
• The Team
2

3. Content
• Background
• Company Vision and Mission
• Strategy and Plan
• The Team
3

4. About Redspots Creative
• A professional 2D/3D and multimedia production company
In 2009, as one investors we developed miniV - the first
interactive mobile TV platform in China. In 2010 we entered
3D field and start with 3D camera and production, etc.
• A young & experienced creation, production & management team
The company has a group of passionate and creative young talents.
Benedict Lee, Redspots’ consultant is appointed member of CPPCC,
which enhances Redspots in both HK and Mainland China
4

5. Service Domains
2D & 3D
Production
4D
LED Screen
Experience
Redspots Center
Creative
Mobile TV Web TV
Platform Platform
5

6. A Review of Redspots
A 3D Recording of GMCHK
Asian Games Promotion in HK
In 2010 Redspots Creative shot a 3D
version of Asian Games promotions in
Hong Kong made by GMCHK. It is
praised by Asian Games Committee
of Guangzhou and the video was
played on site of GMCHK’s annual
party. 3D devices
set in HKICE
for GMCHK
annual party.
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7. A Review of Redspots
The first 3D TV program in
Greater China, co-produced
across Mainland China, Hong
Kong and Taiwan
At the beginning of 2011, Redspots
Creative has started to shoot and
produce a series of 3D travelling
TV show called ‘Leisure Adventure’
for Asia Travel under CSTV Group
of Taiwan. The TV show, with over
20 series hosted by a twin, is shot
in Mainland, produced in Hong
Kong and broadcasted in Taiwan.
7

8. A Review of Redspots
Creating 3D Version of
China-Hong Kong Joint Performance
Redspots Creative sponsored to
make the successfully held China-
Hong Kong Joint Performance in
Queen Elizabeth Stadium into a 3D
experience. Over 2000 performing
students have been captured in a 3
dimensional splendor.
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9. A Review of Redspots
Executive Director
Interviewed by Several Media
With profound 3D knowledge and
experience, the Executive Director
Kevin Lee is recently interviewed by
magazines such as PCM, AVM, E-Zone
and Digi Weekly，to share with readers
on new trend in 3D technology and
techniques in 3D productions.
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10. A Review of Redspots
Redspots as Exhibitor in HK
FILMART 2011
Redspots Creative successfully made
its on Filmart 2011 in Hong Kong.
Redspots presented the trailer of the
newly produced 3D travel TV series,
as well as the nifty 3D live broadcast
technology. It captured passing
guests and could turn them in 3D
picture immediately on screen.
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11. Content
• Background
• Company Vision and Mission
• Strategy and Plan
• The Team
11

12. Business Environment
China ‘Twelfth 5-year Plan’
- Strengthen Information Strategy and list ‘New generation information
technology’ in the new strategic industries.
- Emphasis on accumulating basic construction in science and technology
and push the building of innovation & industrial parks
Integration of Three Networks
- The impact made by the three media to the young generation is
omnipotent
- There is still a lack of excellent programmes and vivid media platform
of innovation
- An integration is needed in new media talents and resources
12

13. Vision and Mission
Vision & Mission
Influence young generation with
serving positive information to
send happiness.
Goal
To build a media kingdom with a
platform of creative production,
high-tech and multimedia
13

14. Content
• Background
• Company Vision, Mission and Team
• Strategy and Plan
• The Team
14

15. Strategy and Plan
Strategy and Plan
Creative New-generation Hong Kong 3D
Multimedia Stereoscopic
Multimedia Industry Alliance
Content Platform Limited
15

16. Creative Multimedia Content
Creative
Multimedia
Content
4D
3D/2D
Experience
Production
Center
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17. 3D/2D Production
• 3D technology will revolve to change people’s work and
lifestyle. The peak of this influence is in 3 to 5 years.
• Redspots Creative seizes the trend to execute 3D production
based on mature 2D making techniques. The services include
3D research and development, content production,
broadcasting and live broadcasting.
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18. 3D/2D Production
3D on live
3D video cans 3D advertising,
of sourcing short films and
short films documentary
Developing
Areas
TV
Production
programme
Agent
provider
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19. 3D/2D Production
• In Redspots Creative, a group of professionals in camera, creation and production
has formed an excellent team in execution.
• At the beginning of foundation, we have started advertising production, corporate
video and documentaries, etc. Now we have accumulated lots of long term
customers including Tricor, Calvin and Sun, Guangdong Zhaoneng, etc.
Our Clients
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20. 4D Experience Center
• To combine innovation and culture, we hope to build up 4D experience centers
for many cities nowadays in China, with the more and more mature 3D
technology. It aims at making the cities and regions more vivid in historic,
dynamic and economic development.
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21. 4D Experience Center
360
degree 3D
screen
Smart
Interactive 3D show
card 4D cupboard
Experience
Center
Super 3D Touch
cinema screen
city games
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22. 4D Experience Center
People will enter a 360 degree cylindrical
screen with worldwide video source, using
360 intellectual controllers to select favorite
Degree from thousands, so as to experience a
Circle different sensual world.
Screen
40 showcases are set in to
represent life and science.
The part can be combined 3D
with typical commercial Showca
brands.
ses

23. 4D Experience Center
Touch Touch the screen to observe &
Interactive interact with to discover
yesterday, today and
Screen
tomorrow.
A usage of the most advanced Every ticket is a “whole intellectual
conception and technology currently interactive card”, which gives
to build 4D dynamic cinema, ball audiences access to reading
screen cinema and Imax. different 3D motions and
Cinema information.
City
A 4D cinema is set
to combine
perfectly
hearing, sight, olfaction, touch and Whole
dynamics. Intellectual
Interactive
Tickets

24. New Generation Multimedia Platform
New-generation
Multimedia
Platform
LED
Mobile TV Web TV
Screen
Platform Platform
Wall
24

25. Mobile TV Platform
Redspots Creative co-founded the first Chinese interactive mobile TV platform in
2009. The success of the case shows that Redspots is capable in future research
and development in multimedia technology.
Content Interactive Marketing Join
Partners functions Events VODONE
miniV provides diverse information and interactive services though mobile phones. It provides
sequential programmes in 24 hours, that are tailored to customers needs. The platform has been
through a large users growth since October 2009. It has reached 1.8 million til July 2010.
25

26. Mobile TV Platform
miniV has a large range of content providers from finance, travel to science and
technology, satisfying diverse customers’ needs.
Content
partners
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27. Mobile TV Platform
miniV provides many mobile interactive functions, which enables the users to
chose everywhere and every moment, making daily life vivid and fun.
Lottery
Interactive games - Shi Shi Cai
- Providing mobile - 5/11
downloading support - Double Chromosphere
- iPhone/Android and - Sports lottery
other mainstream
platform
Interactive
functions
Video uploads
Online booking - Self shooting
- Transportation - Voting
- Performance & exhibition - Comments
- Leisure and
entertainment Mobile shopping
- Cosmetics
- Fashion & outfit
- Sports products
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28. Mobile TV Platform
miniV did large scale of promotion based on advertising, and created nibiV
users groups on mobile Internet and SNS platforms. It also hosted an MC
competition for miniV MC
Marketing
Events miniV MC Competition
Subway AD
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29. Mobile TV Platform
In 2010 miniV joint hand with VODONE to be a filiale company. It will enhance
miniV in terms of broader platform and innovation.
Join VODONE
The affiliated company of VODONE is an
Internet video new media company which
owns the fullest set of qualifications and
licenses in China's Internet video industry.
VODONE established VODone Broadcasting
Union System - the largest Internet video
miniV and VODONE join
broadcasting union platform in China in 2005.
together, Beijing 2010
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30. LED TV Screen
• LED screen can transit the old POP formation, such as neon and road signs,
into high quality content and even with interactive functions.
• Redspots plans to invest in LED screen in the concerns of low investing with
fast and quick revenue, which is helpful in achieving ‘Multimedia kingdom’.
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31. Hong Kong 3D Stereoscopic Industry Alliance Limited
Hong Kong 3D
Stereoscopic
Industry Alliance
Limited
Nurturing
new media
talents with
the whole
industry
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32. Hong Kong 3D Stereoscopic Industry Alliance
Redspots wants to gather more elites in the industry who share a common vision.
And we are planning to build up ‘Hong Kong 3D Stereoscopic Industry
Alliance’, which aims at connecting 3D producers, developers, broadcasters,
universities and government from Hong Kong, China and overseas. We will
together drive the 3D production, broadcasting and displaying level into higher
among the industry.
The founding of this alliance can complete the blank in Hong Kong of a 3D
professional organization. It will benefit the internationalization of the
construction and development of 3D industry in Hong Kong. It will also help
Redspots succeed in future markets in terms of resources and connections.
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33. Content
• Background
• Company Vision and Mission
• Strategy and Plan
• The Team
33

34. The Team
Kevin Lee
Executive Board Member
- Executive Board & Creative Director, Redspots
- Graduated from HKU in Business Administration
- Participated film & TV production taught programs
in both CUHK and HKAS
- Former Production Director of HKFAA
- Former Associate Playwright Director in TVB
- Representative works: ‘The Drive of Life/a.k.a. The
Legendary Era 歲月風雲’, ‘Revolving Doors of
Vengeance 酒店風雲’, ‘Maidens’ Vow 鳳凰四重
奏‘, ’Life Made Simple 阿旺新傳‘, ’The Family
Link 師奶兵團‘, ’Ten Brothers 十兄弟‘, etc.
- In 2007 founded Redspots Creative Company Ltd.
- In 2008 extended mainland business with growing
clients inclus. AIA, BEA, Honeywell, etc.
- In 2009 co-created mini-V, the first interactive
mobile TV platform in China
34

35. The Team
Benedict Lee
Consultant
- Committee Member, CPPCC (Chinese People's Political
Consultative Committee)
- Executive Vice Secretary-General, CPPCC Hong Kong
Members’ Sodality
- Honorary Councilman, Guangzhou Overseas Sodality
- Industry Academic Expertise, Hong Kong Evaluation
Office of Academy
- Executive Member, Redspots Creative Company Ltd.
Mr. Lee has been devoting himself in an education career
for more than 34 years in PolyU. He achieved a new level
of university fundraising by successfully launching a
series of creative and effective fundraising events. After
retirement in 2009, Mr. Lee founded Redspots
Consulting Ltd and finished cases in diverse industries.
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36. The Team
Ben Lam
Operation & Engineering Director
- Operation & Admin Director, TVB
- Broadcasting & Engineering Director, Cable TV
- Executive Board Member, Cinevision Top Choice
Productions Ltd
- Executive Board Member, Asia Multimedia Grou
- Department Director, Multimedia Creative Centre,
Hong Kong Poly-tech University
- Manufacturing Supervisor, Asia Entertainment
Information Company Ltd.
- Manufacturing Supervisor, Guangdong Xinhua Cultural
Communication Company Ltd.
Graduated from Clarion University of Pennsylvania in
1975, Banchlor in Social Psychology & MA in
Communication, Mr. Lam a very senior professional in
media production field, who has gained a continuing
experience in TV, film and multimedia of more than 30
years. He started his career in TVB. 36

37. Thank You!
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