This document outlines a student group's transmedia storytelling project about a plague outbreak. It discusses using multiple platforms like a poster, news report, blogs and a website to tell the story. It addresses challenges in developing the cross-platform narrative and different structures tried. The group learned about transmedia theory and collaboration through experimenting with various plot approaches before refining their story.

1. THE MASQUE OF THE RED
DEATH
ELLOISE FOSTER WENNIE CHUNG LUPITA
ILLUNA FIONA LIU YE WANG
RMIT PP1 2013

2. Original narrative: 'Mask of the Red Death' by Edgar Allen Poe (1842).
• Plague outbreak in impoverished fictional country.
• Activists arrested and executed for biological warfare.
• Journalist begins secret investigation
• Uncovers corruption by gov and scapegoating of activists.
WHAT IS OUR STORY

5. • Text - Poster & original text
• YouTube - News report
• Tumblr "Archived"
• Tumblr "Unenlightened"
• SoundCloud - Final audio piece
• Website - Prospero Daily (Extra)
MEDIA & PLATFORMS

6. Poster
News
Report
Archived Unenlightened The Finale
Prospero
Daily
Main Site About Our Crew
Text
Mae June
Verity Smith
Emily Liu
Lydia Lee
Ye Wang
WEBSITE & PLATFORM MAP

7. AUDIENCE CHRONOLOGY
Entry Points
Offline Poster
Online News
Report
Personal Blog
"Archived"
Personal Blog
"Unenlightened" Final Website
Audio Recording
Prospero Daily's
Website

8. Offline
Online
The Hook
HOW DO WE GATHER
AUDIENCE

9. • The process
• Our storyline
• Our structure
• What worked and what didn’t
• Solutions (A new structure, a new
hook)
CHALLENGES & SOLUTIONS

10. FINAL DRAFT

11. RESULTS . FAILURE .
SUCCESS
What did we achieve? What did we not achieve?

12. • A better understanding of transmedia storytelling theory and structure.
• As we struggled to understand TM theory early in the semester, so too did
developing our production.
• Changed the structure several times.
• Group collaboration
• Experimentation with different plot approaches for better results. This
taught us different story structures...
WHAT DID WE LEARN

13. IS THIS THE END

14. www.i-m.co/ProsperoDaily/themasqueofthereddeath
www.i-m.co/ProsperoDaily/ProsperoDaily
www.i-m.co/ProsperoDaily/reddeathprojectbible
PROJECT LINKS

15. UNTIL WE MEET AGAIN