Report
Share
Download to read offline
Recommended
E marketer mobile location advertising
This document summarizes a webinar presentation about trends in mobile location-based advertising. The presentation discusses how location targeting grew in popularity in 2013, and how mobile local ad spending in the US will surpass national campaigns within three years. It also covers different levels of location targeting precision from country to latitude/longitude. Additional topics include increasing consumer opt-in for location data, tactics for geotargeting like geofencing and geoconquesting, and how location history can be used to identify new audiences. The presentation concludes that permission for location data is important, real-time location targeting improves performance, and location history provides valuable audience insights.
Der weltbolschewismus3
Dr. Adolf Ehrt
Der Weltbolschewismus.
Ein internat. Gemeinschaftswerk
über die bolschewistische Wühlarbeit
u. die Umsturzversuche der Kommunistischen Internationale,
(Komintern) in allen Ländern.
Hrsg. v. der Anti-Komintern. In Verb. mit den
Sachkennern der ganzen Welt.
Mit 400 Bilddokumenten, Karten und Anschauungstafeln.
Berlin, Leipzig: Nibelungen-Verl. 1936. 506 Seiten
Digital business will compete
Digital businesses will compete by exploiting brief opportunities called "business moments". Business moments occur when people, businesses, and internet-connected devices interact in specific situations. Exploiting these moments requires rapid response. Business leaders should use business moments to envision new opportunities across industries from connecting related processes. Moments that disrupt supply chains or emerge from disasters could be taught as examples of the agility required for digital business success.
Ranking dziesięciu najciekawszych narzędzi w komunikacji miast i regionów ad ...
Prezentacja Szymona Sikorskiego z agencji Pubicon, w ramach VII Forum Promocji Województwa Łódzkiego. Rawa Mazowiecka 27.11.2013
Power of Chatter Polling
A poll was created asking people to vote for their all-time favorite HBO show between several options. The poll gained momentum quickly, receiving 16 votes in the first minute and 80 votes after 14 minutes. By 8:11 am there were 143 votes, and later that day at 12:56 pm the poll had received 362 votes and generated 52 comments, showing the power of a community to engage with and spread a poll within a short time frame.
Boosting impact bcg
The document discusses how digital advertisers can improve performance and engagement by adopting more advanced data-driven techniques. It describes a study where advertisers using these new techniques achieved a 32% average improvement in cost per action. The techniques included search and video remarketing and behavioral analytics. To fully realize the potential of digital advertising, the document recommends that advertisers embrace these advanced techniques, address data and strategy fragmentation, and make better use of digital marketing talent and capabilities.
Recommended
E marketer mobile location advertising
This document summarizes a webinar presentation about trends in mobile location-based advertising. The presentation discusses how location targeting grew in popularity in 2013, and how mobile local ad spending in the US will surpass national campaigns within three years. It also covers different levels of location targeting precision from country to latitude/longitude. Additional topics include increasing consumer opt-in for location data, tactics for geotargeting like geofencing and geoconquesting, and how location history can be used to identify new audiences. The presentation concludes that permission for location data is important, real-time location targeting improves performance, and location history provides valuable audience insights.
Der weltbolschewismus3
Dr. Adolf Ehrt
Der Weltbolschewismus.
Ein internat. Gemeinschaftswerk
über die bolschewistische Wühlarbeit
u. die Umsturzversuche der Kommunistischen Internationale,
(Komintern) in allen Ländern.
Hrsg. v. der Anti-Komintern. In Verb. mit den
Sachkennern der ganzen Welt.
Mit 400 Bilddokumenten, Karten und Anschauungstafeln.
Berlin, Leipzig: Nibelungen-Verl. 1936. 506 Seiten
Digital business will compete
Digital businesses will compete by exploiting brief opportunities called "business moments". Business moments occur when people, businesses, and internet-connected devices interact in specific situations. Exploiting these moments requires rapid response. Business leaders should use business moments to envision new opportunities across industries from connecting related processes. Moments that disrupt supply chains or emerge from disasters could be taught as examples of the agility required for digital business success.
Ranking dziesięciu najciekawszych narzędzi w komunikacji miast i regionów ad ...
Prezentacja Szymona Sikorskiego z agencji Pubicon, w ramach VII Forum Promocji Województwa Łódzkiego. Rawa Mazowiecka 27.11.2013
Power of Chatter Polling
A poll was created asking people to vote for their all-time favorite HBO show between several options. The poll gained momentum quickly, receiving 16 votes in the first minute and 80 votes after 14 minutes. By 8:11 am there were 143 votes, and later that day at 12:56 pm the poll had received 362 votes and generated 52 comments, showing the power of a community to engage with and spread a poll within a short time frame.
Boosting impact bcg
The document discusses how digital advertisers can improve performance and engagement by adopting more advanced data-driven techniques. It describes a study where advertisers using these new techniques achieved a 32% average improvement in cost per action. The techniques included search and video remarketing and behavioral analytics. To fully realize the potential of digital advertising, the document recommends that advertisers embrace these advanced techniques, address data and strategy fragmentation, and make better use of digital marketing talent and capabilities.
Think programmatic event_report_2014
This document discusses the potential of programmatic marketing and provides advice on how businesses can start leveraging it. It begins with Matt Brittin from Google providing a simple definition of programmatic as "using technology to do more faster, and to get smarter as you go." Experts then discuss how programmatic can enable brands to build personal relationships at scale and achieve transformational results by delivering targeted, personalized communication across channels. The document urges businesses not to be intimidated by programmatic and to focus on gathering insights from data in real-time to improve marketing efforts over time.
Get Ready for EMV and Card Not Present Fraud
To view this webinar and others like it, visit iovation at: https://www.iovation.com/resources/webinars/get-ready-for-emv-and-card-not-present-fraud
Synopsis:
By October 2015, merchants in the United States will be subject to Europay, Mastercard, and Visa (EMV) standards. Liability for fraudulent purchases shifts to merchants at that time. This change will push many merchants to adopt the new standards to avoid risk. Although EMV is a good fraud tool for face-to-face transactions, it doesn't stop all fraud. In fact, after EMV implementation in other countries, a spike in card-not-present fraud always follows. Is your fraud prevention ready for that spike?
In this webinar you’ll learn:
How liability changes with EMV
What changes at the issuer, merchant and processor levels with EMV
Why card-not-present fraud is connected to EMV
How a device-based fraud solution stops card-not-present fraud in real-time
How shared global, cross-industry fraud intelligence can be leveraged to reduce risk
Tourism package examples
This document provides information on various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It outlines new and returning programs including a social media program, online display banner program, deals listing on TravelWisconsin.com, email blast program, and print program. Advertisers can work directly with the Department's advertising agency, Laughlin Constable, to participate in these programs and promote their Wisconsin business or destination.
Programmatic video ads
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Historia de los seres vivos
La historia de los seres vivos, un trabajo de powerpoint de 1º de Bachillerato Ciencias, para la asignatura de CMC.d
Introductionto hul tcm114-284399
Hindustan Unilever Limited (HUL) is India's largest FMCG company with a portfolio spanning soaps and detergents, personal care, beverages, and packaged foods. HUL has a pan-India footprint reaching over 2 million outlets directly and 5 million outlets indirectly. HUL aims to deliver consistent growth through competitive growth, profitable growth, and responsible growth. HUL's strategy focuses on better quality products, stronger brands, bigger innovations, improved front-end execution, and driving returns on marketing investments. HUL is also committed to its Unilever Sustainable Living Plan to decouple growth from environmental impact. Financially, HUL achieved 17.5% domestic consumer sales growth and
Formacion virtual.
Este documento presenta el guion para el diseño de un módulo sobre aspectos básicos de la administración y la economía. El módulo consta de 6 unidades que cubren temas como la historia y teorías de la administración y la economía, enfoques clásicos y neoclásicos, y conceptos como oferta y demanda. Cada unidad propone actividades como mapas conceptuales, cuestionarios y foros de discusión para desarrollar competencias en los estudiantes relacionadas con la administración empresarial. El guion provee detal
Seminario en Marketing Ferial - Mayo 2015
Presentación del Seminario en Marketing Ferial dictado el martes 12 de mayo en el Bar Bhuda de la Galería Site Zen. Capacitación a cargo de la Lic. María Fernanda Ipata, directora de Quásar Comunicación, organizada por Pilar de Feria, Emprender HOY y Pilar Emprende.
Programmatic the brand era of big data
Programmatic advertising has grown rapidly in the UK and is transforming digital brand marketing. By 2017, programmatic spending is projected to account for 28% of all UK display spending and exceed £1 billion. Programmatic allows for personalized messages to be delivered at scale in real time, and helps marketers engage audiences across devices through cross-screen advertising. It provides opportunities for precision targeting and improved measurement of ad effectiveness.
More Related Content
Viewers also liked
Think programmatic event_report_2014
This document discusses the potential of programmatic marketing and provides advice on how businesses can start leveraging it. It begins with Matt Brittin from Google providing a simple definition of programmatic as "using technology to do more faster, and to get smarter as you go." Experts then discuss how programmatic can enable brands to build personal relationships at scale and achieve transformational results by delivering targeted, personalized communication across channels. The document urges businesses not to be intimidated by programmatic and to focus on gathering insights from data in real-time to improve marketing efforts over time.
Get Ready for EMV and Card Not Present Fraud
To view this webinar and others like it, visit iovation at: https://www.iovation.com/resources/webinars/get-ready-for-emv-and-card-not-present-fraud
Synopsis:
By October 2015, merchants in the United States will be subject to Europay, Mastercard, and Visa (EMV) standards. Liability for fraudulent purchases shifts to merchants at that time. This change will push many merchants to adopt the new standards to avoid risk. Although EMV is a good fraud tool for face-to-face transactions, it doesn't stop all fraud. In fact, after EMV implementation in other countries, a spike in card-not-present fraud always follows. Is your fraud prevention ready for that spike?
In this webinar you’ll learn:
How liability changes with EMV
What changes at the issuer, merchant and processor levels with EMV
Why card-not-present fraud is connected to EMV
How a device-based fraud solution stops card-not-present fraud in real-time
How shared global, cross-industry fraud intelligence can be leveraged to reduce risk
Tourism package examples
This document provides information on various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It outlines new and returning programs including a social media program, online display banner program, deals listing on TravelWisconsin.com, email blast program, and print program. Advertisers can work directly with the Department's advertising agency, Laughlin Constable, to participate in these programs and promote their Wisconsin business or destination.
Programmatic video ads
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Historia de los seres vivos
La historia de los seres vivos, un trabajo de powerpoint de 1º de Bachillerato Ciencias, para la asignatura de CMC.d
Introductionto hul tcm114-284399
Hindustan Unilever Limited (HUL) is India's largest FMCG company with a portfolio spanning soaps and detergents, personal care, beverages, and packaged foods. HUL has a pan-India footprint reaching over 2 million outlets directly and 5 million outlets indirectly. HUL aims to deliver consistent growth through competitive growth, profitable growth, and responsible growth. HUL's strategy focuses on better quality products, stronger brands, bigger innovations, improved front-end execution, and driving returns on marketing investments. HUL is also committed to its Unilever Sustainable Living Plan to decouple growth from environmental impact. Financially, HUL achieved 17.5% domestic consumer sales growth and
Formacion virtual.
Este documento presenta el guion para el diseño de un módulo sobre aspectos básicos de la administración y la economía. El módulo consta de 6 unidades que cubren temas como la historia y teorías de la administración y la economía, enfoques clásicos y neoclásicos, y conceptos como oferta y demanda. Cada unidad propone actividades como mapas conceptuales, cuestionarios y foros de discusión para desarrollar competencias en los estudiantes relacionadas con la administración empresarial. El guion provee detal
Seminario en Marketing Ferial - Mayo 2015
Presentación del Seminario en Marketing Ferial dictado el martes 12 de mayo en el Bar Bhuda de la Galería Site Zen. Capacitación a cargo de la Lic. María Fernanda Ipata, directora de Quásar Comunicación, organizada por Pilar de Feria, Emprender HOY y Pilar Emprende.
Programmatic the brand era of big data
Programmatic advertising has grown rapidly in the UK and is transforming digital brand marketing. By 2017, programmatic spending is projected to account for 28% of all UK display spending and exceed £1 billion. Programmatic allows for personalized messages to be delivered at scale in real time, and helps marketers engage audiences across devices through cross-screen advertising. It provides opportunities for precision targeting and improved measurement of ad effectiveness.