The document outlines the rebranding project for 'Tessis', transitioning from a certification company to one focused on information security solutions. It details the renaming process, selection of a new corporate identity, and the development of a website to enhance their online presence. Key objectives included differentiating business sectors and improving market visibility through a revamped corporate image.

1. “TESSIS” © 2015 www.tessis.ru
Rebranding project for Certified
Information Systems
presently TESSIS: Technologies,
Systems and Solutions for
Information Security
Anna Selivanova, January 2016

2. “TESSIS” © 2015 www.tessis.ru
Agenda
 Rebranding and renaming goals
 Renaming
 Rebranding stages
 Corporate identity variants
 Chosen corporate style and design samples
 Web-site creation: www.tessis.ru
 Internet presence

3. “TESSIS” © 2015 www.tessis.ru
Rebranding and renaming goals
Certified Information Systems was launched as a
certification company in 2007
Later the distribution vector started to develop into a
separate business
The renaming and rebranding was done to differentiate
between distribution and certification business
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4. “TESSIS” © 2015 www.tessis.ru
Renaming
 2 agencies employed: 15 names created
 The chosen name: TESSIS Technologies, Systems and
Solutions for Information Security reflects the complex
information security solutions that we sell, the foreign
vendors we work with and the expertise our employees
possess
 The domain www.tessis.ru was registered

5. “TESSIS” © 2015 www.tessis.ru
Rebranding stages
Logo and corporate identity creation
Corporate font and patterns development
Samples of souvenirs, presentation designs, business
cards, etc. preparation
Off-line event presentation
Press-release distribution
Publications collection
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6. “TESSIS” © 2015 www.tessis.ru
3 corporate identity variants

7. “TESSIS” © 2015 www.tessis.ru 7

8. “TESSIS” © 2015 www.tessis.ru
Chosen corporate style and design samples

9. “TESSIS” © 2015 www.tessis.ru
Web-site creation: www.tessis.ru
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10. “TESSIS” © 2015 www.tessis.ru
Presentation of the new name and brand to
media and partners
Business breakfast for media and partners
35 people present
Publications:
http://www.retail-loyalty.org/news/tessis-novoe-imya-novye-
resheniya-/
http://blogs.pcmag.ru/node/2528
http://www.itsec.ru/newstext.php?news_id=103803
http://allcio.ru/business/management/69368.html
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11. “TESSIS” © 2015 www.tessis.ru
Internet presence
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