This document provides 5 tips for successfully rebranding a small business. It begins with definitions of branding and provides examples of well-known brands like Starbucks and Apple. The 5 tips are to create a rebranding plan and strategy; update all marketing materials with the new brand identity; poll current customers for feedback; outsource design work to freelancers; and spread the word about the new brand through social media, websites, and press releases. Following the tips aims to smoothly transition a business to a new brand identity.

1. Rebranding Essentials:
5 Tips for Successfully Rebranding
your Small Business
Kim G. “The Chic Geek”
Owner and Founder
small-bizsense.com

2. What is a Branding?
• “The marketing practice of creating a name, symbol or design
that identifies and differentiates a product from other products”
– Entrepreneur.com
• Your company’s brand essentially:
 Affects how people feel about your company
 Determines why customers choose to buy from you
 Why customers choose you over the competition

3. Some Examples of Popular Brands
Starbucks
 Transformed a regular grocery store item (coffee) into a hot
commodity (literally)
 Charge upwards of $5 or more for a cup of coffee
 Brand portfolio includes:
 Starbucks Coffee
 Seattle's Best Coffee
 Tazo Tea
 Evolution Fresh
 La Boulange
Torrefazione Italia Coffee

4. Some Examples of Popular Brands
Apple Inc.,
 Transformed a regular pc into a line of high-end computer and
tech products
 Charge upwards of $500 or more for their products
 Brand portfolio includes:
 MAC
 IPhone
 iPad
 iPod
 iTunes
 iWatch

5. 5 Tips for
Successfully
Re-Branding Your
Business

6. Tip 1: Create a Plan of Action
Create a plan of action and strategy for re-branding your
business.
• In your plan, you should include the following items:
Why your company is re-branding
The costs associated with re-branding your business
How you will make the transition

7. Tip 2: Update all of your company’s
marketing and branding collateral
These materials include:
 Logo and company color schemes
 Slogan or tagline
 Website
 Brochures
 Business cards

8. Tip 3: Poll your Current Customers
and Business Associates
Find out what their opinions are about your company
 Ask them what they like most about your company
 Build a new core brand message based on the feedback
that you receive

9. Tip 4: Outsource and Hire
Freelancers
Find and outsource/hire freelancers
 Visit oDesk.com or Elance.com, Fiverr
Hire them to rebrand your company’s image:
Graphic Design
Web Design
Logo Design
Branding Materials

10. Tip 5: Spread the Word About
Your Updated Brand!
Tell your customers, business associates and more that
you are re-branding your company:
• Get your message out there via:
Social Media
Press Releases
Your Website
Your Blog
HAPPY BRANDING…

11. For more Small Business Tips and
Resources and Information
www.small-bizsense.com
===============================
Website Packages for Small Businesses
www.websites4smallbusinesses.net