Medium format photography uses larger film than 35mm film, resulting in higher quality images that are easier to enlarge. Common medium format cameras between the 1960s and digital age included models from Hasselblad, Bronica, and Mamiya. While medium format photography has declined with the rise of digital cameras, film scanning allows analog photographers to have their film developed digitally instead of using a lab.

1. Medium Format Photography Introduction Over the last 10 years we’ve been going through a true digital revolution. Film got replaced by SD cards and darkrooms by computers. The main reason being the accessibility of digital photography.

2. Rolls of film sold

3. Medium Format. Used by professionals because easier to enlarge than 35mm (bigger sensor) and easier to develop than large format. Uses 120 or 220 film. Pictures are usually square. Generally more expensive than 35mm photography. Most common from 1960s until digital age.

4. Lomography. Inexpensive alternative to MF photography. Plastic, toy cameras Because they are so cheap they have flaws and therefore often random end results. For example: Holga, Diana.

5. Lomography: Gallery.

6. Common MF cameras. Hasselblad Bronica Mamiya Models 500,200 series ETRSi,sq-a(i)/b RB67, pro TL Price range Higher Medium Lower Still serviced? Yes No Yes

7. Medium Format: Gallery.

8. Analog vs digital camera sales. 2000 2005

9. Film scanning. -One technology that has made it a lot easier for analog photographers to get their photos printed is film scanning. Here's an example of a popular film scanner: - By scanning the negatives analog photographers save both money and time because they do not have to go to the lab anymore to get photos printed.

10. References. http://upload.wikimedia.org/wikipedia/commons/8/80/Bronica_SQ_M3358.jpg http://redhotjezebel.typepad.com/a_variety_of_fine_pickles/images/2007/09/09/hasselblad.jpg http://www.tlucretius.net/Photo/kodak_portra_160NC120_l.jpg http://lomography.deviantart.com/gallery/ www.flickr.com www.apug.com www.apug.com http://www.nytimes.com/2007/10/09/business/09film.html?ref=business http://www.wave-report.com/2005_Wave_Issues/wave0515.htm