The Samovar Room website lacks key elements that engage visitors such as dynamic content, social media integration, and calls to action. The Facebook page could be more effective by providing more frequent updates, directly promoting offers and events, and converting fans into loyal customers. While the Groupon offer provides exposure, the online presence needs improvements to fully capitalize on new customers and drive repeat visits.

1. Samovar Room
Name of Restaurant/Bar is too small.
This site should be Website is not dynamic
brought up to web and viewer has no reason
2.0 standards. to keep coming back.
Finding a niche: What makes this
No "Like" button for
web site different from other
Facebook, No
restaurant web sites in Toronto?
Twitter feed stream.
© 2010 Samovar Room | Design by Bobbiefied
http://www.samovarroom.com/[05/06/10 6:15:37 PM]

2. SamovarRoom (SamovarRoom) on Twitter The Breakdown: By RED Brand Media: www.red-brand-media.com
Have an account? Sign in
Get short, timely messages from SamovarRoom.
Twitter is a rich source of instantly updated information. It's easy to stay updated on an
incredibly wide variety of topics. Join today and follow @SamovarRoom.
Let me in › Get updates via SMS by texting follow SamovarRoom to 21212 in the Canada
Codes for other countries
Name SamovarRoom
SamovarRoom
Location 51A Winchester,
Followers to Following Toronto Canada
ratio too low. Web http://www.samova...
Bio TOʼs Best Bar for Vodka
Caviar Absinthe Champagne
This is a picture of a Samovar, so what Beer & Food.
does that mean to the audience?
596 261 19
Hey #Toronto. How about
Following too many. following followers listed
watching the game with us at Tweets 221
#Samovarroom? 2 for 1 appetizers Favorites
til 8pm! Join US How many Followers
tweet about your brand? Following
1:01 PM Jun 2nd via web Good. A relevant
hashtag.
How many people
@chowhoundgta thank you for the FF see your Tweets,
12:57 PM Jun 2nd via web and then Retweet?
WE WILL BE OPENING AT 10AM AND SHOWING ALL THE GAMES
FOR THE WORLD CUP! LARGE GROUPS ARE WELCOME! EMAIL
US. http://fb.me/BQzq7Hnt
12:38 PM Jun 2nd via Facebook
Potential Followers will
check out the quality of
RSVP http://fb.me/yfIfSz4J those Following you. View all…
9:16 AM May 27th via Facebook
RSS feed of
join us for our new summer menu and sunday brunch SamovarRoom's tweets
3:50 PM May 26th via mobile web
Link to the brunch menu.
join us for our new menu for the summer
3:49 PM May 26th via mobile web
We hope you have a fantastic long weekend! Dont Drink &
Drive!
11:46 AM May 21st via web
RT @SarahBHood: Thx! RT @tastingtoronto food #ff
@foodie411 @tourdedufflet @eatlivtravwrite @DineTO
http://twitter.com/samovarroom[05/06/10 6:46:44 PM]

3. SamovarRoom (SamovarRoom) on Twitter
@TorontoEats @Gremolata @blogTO @Che ...
11:43 AM May 21st via web
HOT EVENT! http://fb.me/AxikXZtU
11:41 AM May 21st via Facebook
http://fb.me/AQjkf0LN
11:39 AM May 21st via Facebook
Long weekeend Toronto! Join us for our Sleeman Sponsored
event today 5-8pm. 2 for 1 pints. nothing like a cold beer!
11:04 AM May 21st via web
Congrats! Hope to see you at Samovarroom this weekend! An ineffective Tweet.
#Party
9:03 AM May 20th via web
gift certificates for our new house infused vodka tasting! first
4 people to DM me get them!! A niche in a very competitive Toronto bar
8:47 AM May 20th via web
town. Now have a link to explain more about it.
wishing everyone a great week. Now make someone smile, life
is too short!
6:19 AM May 19th via mobile web
This Friday....NOTORIOUS http://fb.me/uVm58G7b
2:56 PM May 18th via Facebook
EVENT >> http://schnap.it/zsczcg MARTINI SATURDAY.
AMAZING #PARTY! DANCE THE NIGHT AWAY TORONTO This could have
10:48 AM May 15th via schmap.it been a much more
effective Tweet.
Something Different tonight at #Samovarroom. check out:
http://tinyurl.com/274maw3
8:37 AM May 14th via web
CLICK 4 DETAILS -> http://schmap.it/5YlD7U <- SPREAD
THE WORD!
Use the 140
10:20 PM May 13th via schmap.it character limit to
explain what this is.
RSVP HERE >>> http://schmap.it/5YlD7U <<< PLEASE RT
1:20 PM May 13th via schmap.it
Happy Hour 5-8 Today. Have you tried out amazing Calamari?
10:54 AM May 13th via web Who is this for? Use @
more
© 2010 Twitter About Us Contact Blog Status Goodies API Business Help Jobs Terms Privacy
http://twitter.com/samovarroom[05/06/10 6:46:44 PM]

4. The Breakdown by RED Brand Media: www.red-brand-media.com
(11m) SAMOVAR http://www.facebook.com/Samovarroom
Samovar Room Logo, or long shot of room should be here, along with a drink, and food picture - resized.
11 1
Search Bookmarks Home Prole Account Log
Landing on "Wall" is a no-no.
SAMOVAR WE WILL BE OPENING AT 10AM AND SHOWING ALL THE GAMES FOR THE WORLD CUP! LARGE
GROUPS ARE WELCOME! EMAIL US. on Wednesday No "Welcome page" with FB
Wall Info Photos Discussions Reviews Boxes mark-up language. No Twitter
tab. Create an Ad
Write something...
Internet Marketing
Cert.
Add to My Page's Favorites Attach: Share
Suggest to Friends
Subscribe via SMS SAMOVAR + Others SAMOVAR Just Others
Remove from My Page's Favorites
SAMOVAR WE WILL BE OPENING AT 10AM AND SHOWING ALL THE GAMES
FOR THE WORLD CUP! LARGE GROUPS ARE WELCOME! EMAIL US.
Learn Social Media, SEO,
Samovar is a real hide out where Wednesday at 3:38pm " Comment " Like SEM, PPC, Email Marketing
you come to chill out to funky & More. Earn a Master
sounds and to sample excellent Certicate in Internet
drinks that are the real star of SAMOVAR RSVP
Marketing- 100% Online.
the show. The interior is cozy, Free Info
SOMETHING DIFFERENT SATURDAYS - OPEN BAR 10PM -12AM
plush and ideal for lounging.
Location: SAMOVAR ROOM Like
Follow us on Twitter: Time: 10:00PM Saturday, May 29th
http://twitter.com/Samovar
Room
Survey 1000s by
Now link to website Phone
Information
for email.
Location:
51A WINCHESTER May 27 at 12:16pm " Comment " Like " Share
Toronto, ON, M4X 1A8
Phone: SAMOVAR HOT EVENT! Updated infrequently. Easily design analytics-
driven phone surveys &
416 925-4555 toll free hotlines with
The SLEEMAN NOTORIOUS PARTY Sponsored By SLEEMANS
CallFire for 5c/min.
Tues - Thurs: Location: SAMOVAR Located at 51 Winchester Street Toronto (
5:00 pm - 11:00 pm Wincheaster and Parliment ) Like
Time: 5:00PM Friday, May 21st
Fri:
5:00 pm - 2:00 am Purse Parties
Sat:
7:00 pm - 2:00 am
Sun:
10:00 am - 2:00 pm
May 21 at 2:41pm " Comment " Like " Share
3 Friends Like This Designer fashion
SAMOVAR a!ordable prices, Receive
free Handbags for having
CHIS LONG WEEKEND KEEK! a party!
Location: Samovar
Like
Time: 10:00PM Sunday, May 23rd
Mykel Rumen John
More Ads
Blackcat Dimitrov Malevris
Hall
595 People Like This
May 21 at 2:39pm " Comment " Like " Share
John D Yvonne A Rantz All SAMOVAR This Friday....NOTORIOUS
FultsJr Q
Lea Eudo La Ken
Morgat Zouche Gilberg
Photos
2 of 4 albums See All May 18 at 5:56pm " Comment " Like " Share
People who "like" Samovar SAMOVAR ok Soccer fans....Who is your pick to win. YES WE WILL BE
and who will receive updates. SHOWING THE GAMES! MORE DETAILS TO FOLLOW SOON! We will open early
if the city allows! The screens are up! Samovar Room: Your World Cup
Now easily convert most into Headquarters ! You know we LOVE Soccer! Chat (O!ine)
loyal customers who will
promote your brand.
1 of 3 05/06/10 7:29 PM

5. (11m) SAMOVAR http://www.facebook.com/Samovarroom
Wall Photos Oacebook F010 Ynglish (!S) About Advertising Developers 'areers Merms _ Oind Oriends ,rivacy 0obile `elp '
&'()*+#)*#,,-.*/-00%$*1#2/*(-*3$'24*#(*16*#.+.*38$'29
!pdated about :-$,3*&8;*<*=-((-+/*>;*<*(-$-2(-,'1%.0-+
F weeks ago ht.ly
'ity hall is considering letting bars serve alcohol an hour
earlier this June, all thanks to time Aones and soccer. 7orld
'up matches in South Africa will
NEW YEARS More photo's and 0ay 1F at 1FG5Ipm ! 'omment ! Jike ! Share
EVE 2009
'reated about video's needed. Sandman Sandy likes this.
5 months ago
7rite a comment...
4 of 6 fan photos See All
SAMOVAR see you friday
!?@ABCDEF*GDHHAIAEB
JocationG SA0OLA5 5OO0
MimeG 5G00,0 Oriday, 0ay 14th
0ay 1F at IGF5am ! 'omment ! Jike ! Share
F people like this.
R'24/
7rite a comment...
3 of 4I links See All
SO0YM`IWG DIOOY5YWM
SAMOVAR PRIVATE PARTY TONIGHT SAMOVAR....WE HAVE A GREAT PARTY
SAM!5DAbS U O,YW BA5 10,0
U1FA0 TOMORROW WITH Jamal 'DJ Jamal' Brereton
12:16pm May 27 0ay 7 at IG56pm ! 'omment ! Jike
Mhe SJYY0AW WOMO5IO!S
BuleA Bule likes this.
,A5Mb Sponsored By
SJYY0AWS
2:41pm May 21 7rite a comment...
'`IS JOWG 7YYcYWD cYYcd
2:39pm May 21 SAMOVAR RUSSIAN WINDEX
I8+%2*G'+'($-!J*!#+-K#$*I--+L*B-$-2(-
travel.ca.msn.com
A new wave of mixologists share their latest recipes
!nlike
'reate a ,age for 0y Business
5eport ,age
!"#$%
0ay F at 3G1Fpm ! 'omment ! Jike ! Share
0aria 0agomboUDimitrova likes this.
7rite a comment...
SAMOVAR
=I>E&C*AMAIN*!>EGON!*16*P*2
'OWMIWYWMAJ $13 for one $F4 for Mwo Basket of Oresh Bake Breads [ Butter...
0ay F at 10GF4am ! 'omment ! Jike ! Share
SAMOVAR WHAT ARE YOU DOING THIS SUNDAY? JOIN US FOR SUNDAY
BRUNCH 10 - 2 PM
April FI at 1FG43pm ! 'omment ! Jike
SAMOVAR DRAUGHT BEER NOW AVAILABLE SAMOVAR . JOIN US THURSDAY
& FRIDAY BETWEEN 5-8PM FOR DRAUGHT BEER SAMPLING &
COMPLIMENTARY APPETIZERS
April 1I at 4GFIpm ! 'omment ! Jike ! Share
Chat (Ofine)
2 of 3 05/06/10 7:29 PM

6. (11m) &A()*AR http/00www.faceboo9.com0&amovarroom
SAMOVAR HONEY DRIPPIN' W/ DJ MISTY ROCK N ROLL....what are you
doing?
Honey Drippin' at Samovar
Location: 51A Winchester St. (o! Parliament)
Time: 9:00PM Saturday, March 20th
March 12 at 1:22pm " Comment " Like " Share
SAMOVAR its ZUBROWKA.....
ZUBROWKA VODKA TASTING
ITS GREEN TOO!
Location: SAMOVAR ROOM
Time: 8:00PM Thursday, March 18th
March 10 at 9:05am " Comment " Like " Share
RECENT ACTIVITY
SAMOVAR edited their Hours and Culinary Team.
Older Posts
The Breakdown by RED Brand Media: www.red-brand-media.com
Chat (Ofine)
< of < =>0=?01= @/AB C(

7. Samovar Room Deal of the Day | Groupon Toronto The Breakdown by RED Brand Media: www.red-brand-media.com
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$25 for $50 Worth of Drinks and Cuisine Join the discussion!
8 comments
at Samovar Room
No Longer Enjoy Groupon with Friends
C$25 Available Tell your friends about Groupon, plan
activities and share recommendations.
Value Discount You Save Connect
C$50 50% C$25 Tamara DeCraemer-McCalla has
connected to Groupon.
This deal ended at:
11:59PM
06/03/2010
Give the Gift of Groupon!
Available to print or email.
182 bought The Fine Print Highlights
The deal is on! Expires in 1 year Vodka and other alcohol
Tipped at 7:43AM with 15 bought Limit 1 per person, may buy 4 Caviar available Get Your Business On Groupon!
additional as gifts. Limit 1 per table, Local and fresh ingredients
Learn More about how
2 for tables of 6 or more. Tax and Evocative décor Groupon can help bring tons
gratuity not included. No cash back. of customers to your door
Exceeded Reservation required. Not valid with
expectations. other offers.
See the rules that apply to all deals.
Funny, engaging!
Ivan the Terrible chose his moniker after "Ivan the Eyebrowed" and "Ivan the Stamp The Company
Collector" were rejected during a vodka-fueled brainstorming session. See what vodka
will do for your own historical legacy with today's Groupon: for $25, you get $50 worth Samovar Room
of sips and eats at Samovar Room, located in Cabbagetown. website
Niche area. 51A Winchester St.
Toronto, Ontario M4X 1A8
Samovar Room melds vodka and voluptuousness to give patrons an upscale, Russian-
(416) 925-4555
influenced night on the town. Ignite imbibing with an item from Samovar Room's drink
Map it!
menu, such as a vodka-infused lychee martini ($9) or the Sparkling Pear ($11), made
from pear vodka and sparkling pear juice. For guests seeking further forays into
Samovar's other niche area is "house-infused vodka's". Not explained here.
http://www.groupon.com/...p;utm_medium=email&amp;utm_source=newsletter&amp;c=read_more&amp;addx=groupon.nb2@gishpuppy.com[05/06/10 4:24:51 PM]

8. Samovar Room Deal of the Day | Groupon Toronto
distilled derring-do, Samovar Room offers vodka tastings, with three standard vodkas
($32) or three premium vodkas ($42) available. Both options are served with Russian
bread and pickles as well as smoked salmon. Samovar Room's edibles extend beyond
vodka-accompanying sidekicks, however, with a full dinner menu using local and
seasonal ingredients. Split steamed mussels ($12) with the doctor to your Zhivago, or
opt for a roasted boneless chicken ($17) with vegetables and fries. Caviar is also
available (prices vary).
With an expansive mahogany bar dating back to 1935, moody lighting, and rich
hardwood floors, Samovar Room's ambience brings to mind the speakeasies of
yesteryear—not surprising when you consider that Al Capone is said to have
frequented the building during breaks from being one of baseball's most beloved
players. Rush into Samovar Room for upscale drinks and dining.
Error. Babe Ruth &
This Groupon is not valid with Samovar Room’s happy hour.
Al Capone mixed
up.
Reviews
Samovar Room received positive notice from Toronto Life and blogTO:
The long bar dominates one side of the room, while small tables Need more
dot the bench that runs the length of the opposite wall. Unlike
Rasputin and Pravda, where cozy groupings of chairs and tables
reasons to come
inspire intimate, conspiratorial chats, Samovar is more of a dance back to Samovar
club, with live DJs and hired dancers keeping the energy level Room after this
high, and drinks like absinthe keeping the inhibitions low. –
Groupon
Jessica McGann, blogTO
campaign.
Thankfully, the decor is less Yakov Smirnoff and more an homage
to the Soviet era. Clips of old Russian cartoons are projected on
the wall, a copy of War and Peace sits on the coat check counter,
and two collages of propaganda posters adorn the sides of a small
stage at the end of the bar. Not so subtle are the fur hats and
officer’s caps worn by the staff. – Karon Liu, Toronto Life
Popular Russian Stamps
A samovar is a type of water heater that was so widely used in Russia that an
image of a samovar was featured in a series of Russian stamps in the late
1980s. What other Russian images proved popular enough to get their own
stamps?
Creative question.
Laika, the first dog in space, fighting Buzz Aldrin on the moon
Superman getting defenestrated by Stalin
Demetri Kolgev, the second grizzly bear elected to the Duma
MC Hammer Where do you find
Erroneous map depicting Russia in the shape of an electric guitar the answer?
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9. Samovar Room Deal of the Day | Groupon Toronto
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