SlideShare a Scribd company logo
1 of 9
/ Universiteit Antwerpen
 Respons Hoogstraten : 470 respondenten 
 Dit onderzoek onderdeel van ruim onderzoek 
cultuur- en G.C. + Bibs : 80000 deelnemers 
 Resultaten HO vergelijken mogelijk 
met Vlaanderen + soortgelijke bibs 
(HO = cluster 4) cfr. Vlaams Decreet 6 juli 
2012 Lokaal Cultuurbeleid
 leeftijd (16-19 + ) (30-44 jaar -) 
 geslacht (vrouwen 70 % +) 
 leefsituatie (inwonend bij de ouders +) 
(alleenwonend -) (samenwonend met 
kinderen +) 
 opleidingsniveau (hoger secundair -) (hoger 
onderwijs niet-univ. +) (H.O. univ. -) 
 beroepstoestand (student +) (werkend -) 
 hoofdberoep (bediende -) (onderwijs +) 
+ hogere score dan Vlaanderen - lagere score = zelfde score
 type respondent : leden 92 %, afhakers 5 %, 
niet-gebruikers 2 % = niet-bezoekers + 
bezoekers 
 lid andere bibs. (ja-) (neen+) 
 andere bibs lidmaatschap : (Rijkevorsel 18%) 
(Turnhout /Antwerpen 37 %) andere (46 %) 
 waarom elders lid? (wonen -) (aanbod +) 
(dienstverlening -) (gunstige openingsuren +) 
+ hogere score dan Vlaanderen - lagere score = zelfde score
 bekendheid: (HO 98 %) (MR 58 %) (ML 49%) (DR 
39%) (MI 61%) (WO 52 %) 
 bezoekfrequentie: meestal + altijd (HO 66 %) (MR 
8 %) (ML 6%) (DR 1%) (MI 6%) (WO 4%) 
 afhakers: welke vestigingen bezocht (HO 100%) 
(MR 28%) (ML+DR 0%) (MI 21%) (WO 21%) 
 leden: (HO 82%) (MR 5 %) (ML 5%) (MI 4 %) (WO 3 
%) (DR 1%) 
 redenen bezoek uitleenpost: bereikbaarheid, 
vriendelijk personeel, andere openingsuren
 activiteiten tijdens bezoek: (gezocht of 
geleend 95 %=) (activiteit bijwonen 23%+) 
(raad of advies gevraagd 17%+) 
 bezoekfrequentie: (maandelijks 39 %+) 
(meermaals per maand 20 %-) 
 tijdstippen van bezoek: (gewone weekdag VM 
10 % -) (gewone weekdag NM 52% +) (za.dag 
VM 46% +) (za.dag NM VL+CL4 15%) 
+ hogere score dan Vlaanderen - lagere score = zelfde score
 gebruik collecties: (B. 95%=) (S. 19%-) (CD 
11%-) (G. 4%+) (TS. 30%+) 
 leen voor anderen: (familie 22%+) (vrienden 
5%+) 
 tevredenheid collecties: (vind voldoende wat 
ik wens akkoord / helemaal akkoord 88%) 
(vind steeds iets nieuws 74%) (vind snel terug 
wat ik zoek 88%) (wil vooral klassiekers 23%) 
(wil de allernieuwste titels 67%) (personeel 
helpt me in de collectie 93%) 
+ hogere score dan Vlaanderen - lagere score = zelfde score
 BIB: bib is iets voor intellectuelen niet-akkoord/ 
helemaal niet-akkoord 92%= 
 BIB nodigt uit om binnen te stappen 74%+ 
 ik vind in de BIB antwoord op vele vragen 
68%+ 
 BIB is vooral bestemd voor kinderen (niet-akkoord/ 
helemaal niet akkoord 93%+ 
 bibliotheekpersoneel biedt degelijke 
informatie 84%+ 
 bibliotheekpersoneel is vriendelijk en 
hulpvaardig 90%+ 
+ hogere score dan Vlaanderen - lagere score = zelfde score
 website bezocht 2013: (Ja 83 %+) 
 redenen bezoek website of online catalogus 
(materialen te vinden 59%-) (meer info over 
materialen 29%+) (materialen reserveren 
20%-) (openingsuren, bereikbaarheid 58%+) 
(informatie over activiteiten in BiB 21%+) 
+ hogere score dan Vlaanderen - lagere score = zelfde score

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Rapport marktonderzoek Bibliotheek Hoogstraten 2014

  • 2.  Respons Hoogstraten : 470 respondenten  Dit onderzoek onderdeel van ruim onderzoek cultuur- en G.C. + Bibs : 80000 deelnemers  Resultaten HO vergelijken mogelijk met Vlaanderen + soortgelijke bibs (HO = cluster 4) cfr. Vlaams Decreet 6 juli 2012 Lokaal Cultuurbeleid
  • 3.  leeftijd (16-19 + ) (30-44 jaar -)  geslacht (vrouwen 70 % +)  leefsituatie (inwonend bij de ouders +) (alleenwonend -) (samenwonend met kinderen +)  opleidingsniveau (hoger secundair -) (hoger onderwijs niet-univ. +) (H.O. univ. -)  beroepstoestand (student +) (werkend -)  hoofdberoep (bediende -) (onderwijs +) + hogere score dan Vlaanderen - lagere score = zelfde score
  • 4.  type respondent : leden 92 %, afhakers 5 %, niet-gebruikers 2 % = niet-bezoekers + bezoekers  lid andere bibs. (ja-) (neen+)  andere bibs lidmaatschap : (Rijkevorsel 18%) (Turnhout /Antwerpen 37 %) andere (46 %)  waarom elders lid? (wonen -) (aanbod +) (dienstverlening -) (gunstige openingsuren +) + hogere score dan Vlaanderen - lagere score = zelfde score
  • 5.  bekendheid: (HO 98 %) (MR 58 %) (ML 49%) (DR 39%) (MI 61%) (WO 52 %)  bezoekfrequentie: meestal + altijd (HO 66 %) (MR 8 %) (ML 6%) (DR 1%) (MI 6%) (WO 4%)  afhakers: welke vestigingen bezocht (HO 100%) (MR 28%) (ML+DR 0%) (MI 21%) (WO 21%)  leden: (HO 82%) (MR 5 %) (ML 5%) (MI 4 %) (WO 3 %) (DR 1%)  redenen bezoek uitleenpost: bereikbaarheid, vriendelijk personeel, andere openingsuren
  • 6.  activiteiten tijdens bezoek: (gezocht of geleend 95 %=) (activiteit bijwonen 23%+) (raad of advies gevraagd 17%+)  bezoekfrequentie: (maandelijks 39 %+) (meermaals per maand 20 %-)  tijdstippen van bezoek: (gewone weekdag VM 10 % -) (gewone weekdag NM 52% +) (za.dag VM 46% +) (za.dag NM VL+CL4 15%) + hogere score dan Vlaanderen - lagere score = zelfde score
  • 7.  gebruik collecties: (B. 95%=) (S. 19%-) (CD 11%-) (G. 4%+) (TS. 30%+)  leen voor anderen: (familie 22%+) (vrienden 5%+)  tevredenheid collecties: (vind voldoende wat ik wens akkoord / helemaal akkoord 88%) (vind steeds iets nieuws 74%) (vind snel terug wat ik zoek 88%) (wil vooral klassiekers 23%) (wil de allernieuwste titels 67%) (personeel helpt me in de collectie 93%) + hogere score dan Vlaanderen - lagere score = zelfde score
  • 8.  BIB: bib is iets voor intellectuelen niet-akkoord/ helemaal niet-akkoord 92%=  BIB nodigt uit om binnen te stappen 74%+  ik vind in de BIB antwoord op vele vragen 68%+  BIB is vooral bestemd voor kinderen (niet-akkoord/ helemaal niet akkoord 93%+  bibliotheekpersoneel biedt degelijke informatie 84%+  bibliotheekpersoneel is vriendelijk en hulpvaardig 90%+ + hogere score dan Vlaanderen - lagere score = zelfde score
  • 9.  website bezocht 2013: (Ja 83 %+)  redenen bezoek website of online catalogus (materialen te vinden 59%-) (meer info over materialen 29%+) (materialen reserveren 20%-) (openingsuren, bereikbaarheid 58%+) (informatie over activiteiten in BiB 21%+) + hogere score dan Vlaanderen - lagere score = zelfde score