marketing of new products

1. Presented by:
Cyrus Berne R-1102
Jr.sinclair Furtado R-1115
Tejas Naik R-1122
Sahil Nerurkar R-1123
Sharmad Pai Kane R-1125
Mohammad Ayaz R-1136
Mohammad Bilal R-11-40

2. • Product Variety
• Quality
• Features
• Packaging
• Sizes
750 ml 180 ml
1 case = 12 bottles 1case = 48 bottles
• Warranties

3. Cost Price
Maximum Retail Prices
Product 750 ml 180 ml
Colva 130 35
Goan Tavern 250 65
24 Carat 225 60
Goan Balcao 175 50
Cost price
Product 750 ml 180 ml
Colva 100 30
Goan Tavern 175 60
24 Carat 150 55
Goan Balcao 120 45

4. Product 750 ml 180 ml
Colva 104 25
Goan Tavern 229 55
24 Carat 208 50
Goan Balcao 167 40
• Discount
• Payment Periods
• Credit Terms

5.  Providing gifts
 Providing different attractive schemes
 Promotions at different events.
 Promotions in Restaurant ,super stores ,wine
stores and clubs
 Promotion in exhibitions
 Sponsoring events especially music, dance
and sports events

6.  Distribution channels
 Locations
 Transport

7.  Product
 Price
 Promotions
 Place
 Marketing strategy

8. The Cashew Feni market is considered mature,
with limited opportunities for growth. One way
for alcohol manufacturers to increase their sales
volume is by taking market share away from
their competitors; another is to expand the
overall size of the market. To achieve these
goals, Feni manufacturers continue to invest
substantial resources and capital into their
marketing strategies because they believe it is
necessary for expanding the market and
increasing their margins.