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VIDEO MARKETING (kind of) PRESENTED BY MATT ANDREWS INTERACTIVE MARKETING MANAGER - JFG
SEE + HEAR
SEE + HEAR_ THOUGHTS & EMOTIONS
SEE + HEAR_ THOUGHTS & EMOTIONS____ WHAT I CARE ABOUT
WHAT YOU’RE SAYING + HOW YOU’RE SAYING IT
IS ULTIMATELY THE  CONTENT
WHICH DETERMINES IF I’LL  WATCH & LISTEN
TO SEE IF  I CARE  OR NOT
IT’S ABOUT ME  ON A SCREEN
WHAT I WANT  WHEN I WANT IT
THE  MEDIUMS
THE  DETAILS
THE  DETAILS light
THE  DETAILS color
THE  DETAILS space
THE  DETAILS motion
THE  DETAILS sound
WHAT IT  ISN’T magic bullet replacement for no content replacement for everything
WHAT IT  IS great story-telling device a “real” medium
connect communicate entertain inform public relations advertise HOW IT’S  USED novelty
public relations HOW IT’S  USED
entertain HOW IT’S  USED
advertise HOW IT’S  USED
inform HOW IT’S  USED
novelty HOW IT’S  USED
communicate HOW IT’S  USED
communicate HOW IT’S  USED
WHAT ARE TRYING TO ACHIEVE? WHY ARE WE TRYING TO ACHIEVE IT? HOW ARE WE TRYING TO ACHIEVE IT? WILL PEOPLE PAY ATTENTION?

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