Baahubali’s success leads Rajamouli to eye animation film as next project

2. Baahubali’s success leads
Rajamouli to eye animation
film as next project

3. SS Rajamouli, the acclaimed filmmaker known for his action movies “Eega“,
“Magadheera” and the much celebrated hits like “Baahubali” and “RRR,” revealed
his interest in venturing into the world of animation films. At a press conference
for his latest project, “Baahubali: Crown of Blood,” Rajamouli expressed his
longstanding desire to create an animated feature. He sees animation as a means
to explore new creative territories. Collaborating with Disney+ Hotstar for the
upcoming series, Rajamouli aims to leverage such projects to enhance his
filmmaking skills.
The “Baahubali: Crown of Blood” series acts as a prequel to Rajamouli’s iconic
“Baahubali” movies, which captivated audiences worldwide with their epic
storytelling. Rajamouli, a self-professed fan of animated classics like “The Lion
King” and “Aladdin,” believes there’s a substantial audience in India for animation
films. However, he notes that Indian animation content often caters exclusively to
children, unlike the diverse offerings seen in the US and Japanese anime films.

4. The filmmaker started the franchise with 2015’s “Baahubali: The Beginning”,
which starred Prabhas, Rana Daggubati, Anushka Shetty, Sathyaraj and
Tamannaah Bhatia. The movie broke many records with its box office collection,
emerging as the first South Indian film to gross over Rs 650 crore worldwide. It
was followed by the second part, titled “Baahubali: The Conclusion” and
released in 2017.
Despite initial reservations, Rajamouli entrusted the animation adaptation of his
beloved franchise to Sharad Devarajan. He guided the new team through the
sur(note) of “Baahubali,” that resonated with audiences to ensure a seamless
transition to the animated format.

5. Rajamouli also emphasized the importance of innovative marketing strategies.
They spent “zero budget” on the marketing of the first part of “Baahubali”. They
didn’t buy any spots, pay any newspapers or websites to put up the posters.
They created many videos and digital posters internally and released the making
(behind-the-scenes) videos. A lot of publicity happened without spending any
money. He added that each film is different and marketing it depends on product
to product, but the base is that they constantly strived to bring in new audiences
to get interested in the product
A Graphic India and Arka Mediaworks production, “Baahubali: Crown of Blood”
is backed by Rajamouli, Devarajan and “Baahubali” films producer Shobu
Yarlagadda. It is directed by Jeevan J Kang and Navin John. It will premiere
on Disney+ Hotstar on May 17. Drawing on the success of the “Bahubali” film
series, the team aims to transport viewers into an exciting and mysterious
universe.
Resource:https://economictimes.indiatimes.com/magazines/panache/ss-rajamouli-eyes-animation-film-as-
next-project-following-baahubali-success/articleshow/109926128.cms

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