The document discusses the purpose and conventions of radio trailers. Radio trailers are used to advertise and promote films, provide audiences with information and a summary about the film, and create awareness of the film's release date. Effective radio trailers make use of film extracts, sound effects, music and voiceovers to convey the genre and sell audiences on the film. The voiceover is especially important as it replaces visuals, and should have the correct tone and address the intended audience for the genre of film being promoted.

1. Radio Trailer
Conventions

2. Purpose of radio trailers
 Advertising, to promote and market the
real media products.
 Information, to provide the audience with
a clip it of information about the short
film and a short summary.
 Release date, to create awareness of the
release date for the film.
 Create hype, to again create awareness for
the film.
 To target the appropriate audience for the
film.

3. Conventions of radio trailers
 Genre specific voiceover
 Extracts from film
 Connotations of sound FX
 Use sound track
 Information
 Sells genre
 Interruption
 Release Date
When coming to create our radio trailer we’ll take all
of these into consideration and make sure we have a well
structured and effective trailer.

4. Voiceover
 Correct mode of address
 Gender
 Tone
 Script
Radio trailers are much more dependent on
sound than films are. They use a voice over
to take the place of visuals and this is,
normally, a man's voice. It is normally deep
and powerful and the words are spoken
according to the genre of the film. The
voice over must have the correct mode of
address for the film (gender, age, tone).