The global radio advertising market size reached US$ 35.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 46.7 Billion by 2027, exhibiting a growth rate (CAGR) of 4.7% during 2022-2027. For More Details: https://www.imarcgroup.com/radio-advertising-market

1. Copyright © IMARC Service Pvt Ltd. All Rights Reserved
Global Radio Advertising
Market Research
Report 2022-2027
Author: Elena Anderson
Marketing Manager
IMARC Group
© 2022 IMARC All Rights Reserved

2. Report Description
About IMARC Group
International Market Analysis Research and Consulting Group is a leading adviser on
management strategy and market research worldwide. We partner with clients in all regions
and industry verticals to identify their highest-value opportunities, address their most critical
challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological
developments for business leaders in pharmaceutical, industrial, and high technology
organizations. Market forecasts and industry analysis for biotechnology, advanced materials,
chemicals, food and beverage, travel and tourism, nanotechnology and novel processing
methods are at the top of the company’s expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and
markets with close cooperation at all levels of the client organization. This ensures that our
clients achieve unmatchable competitive advantage, build more proficient organizations, and
secure lasting results.

3. Report Description
Report Description and Highlights
Radio Advertising Market Outlook 2022-2027:
According to the latest report by IMARC Group, titled “Global Radio Advertising Market Report &
Forecast 2022-2027,” the global radio advertising market size reached US$ 35.3 Billion in 2021.
Radio advertising involves broadcasting audio content to promote products or services during radio
commercials or programs.
It is an efficient and portable advertising medium that provides extensive demographic coverage to a
broader audience through various programs, such as media and entertainment, news, employment,
and education. Compared to television advertising, it is cheaper as no expenses are incurred in
producing complex and visually appealing advertisements that lower the overall costs. As a result,
radio advertising is gaining immense popularity among businesses to reach a vast audience and
create brand awareness due to its cost-effectiveness and portability.
Request for a PDF sample of this report: https://www.imarcgroup.com/radio-advertising-
market/requestsample

4. Report Description
Report Description and Highlights
Global Radio Advertising Market Trends:
The improving radio accessibility owing to the increasing penetration of the internet and smartphones
represents the primary factor driving the market growth. Besides this, the surging popularity of radio as
the sole source of information and entertainment for individuals in remote and rural regions is another
major growth-inducing factor.
Additionally, since radio commercials appeal to a broader audience, brands and advertisers are rapidly
shifting toward radio advertising to communicate with their target audiences. In line with this, the rising
usage of radio advertising by international organizations and governing agencies of various countries for
mass outreach programs has augmented product demand. Furthermore, there has been a significant
shift among individuals toward listening to the radio while multi-tasking, including driving, exercising,
playing video games, and performing daily chores.
Along with this, the launch of in-car media apps that support radio is positively influencing market
growth. Besides this, recent technological advancements, such as the introduction of radio automation
software that allows broadcasters to upload and store pre-recorded audio content, such as songs,
commercials, and interviews, and assists in operating multiple stations or channels, have propelled the
market growth.

5. Report Description
Report Description and Highlights
Other factors, including the expanding online radio audiences, widespread availability of radio stations
worldwide, increasing spending on radio ads, rapid urbanization, and improving infrastructure, are also
providing a positive thrust to the market growth.
Looking forward, IMARC Group expects the market value to reach US$ 46.7 Billion by 2027, growing
at a CAGR of 4.7% during 2022-2027.
View Report TOC, Figures and Tables: https://www.imarcgroup.com/radio-advertising-market

6. Report Description
Report Description and Highlights
Key Market Segmentation
The research report includes the following segments:
Breakup by Type:
• Traditional Radio Advertising
• Terrestrial Radio Broadcast Advertising
• Terrestrial Radio Online Advertising
• Satellite Radio Advertising

7. Report Description
Report Description and Highlights
Breakup by Region:
• Europe
• North America
• Asia Pacific
• Middle East and Africa
• Latin America
Note: We are updating our reports, If you want the report with the latest primary and secondary
data (2022-2027) including industry trends, market size and Competitive landscape, etc. click here:
https://www.imarcgroup.com/request?type=report&id=745&flag=C

8. Report Description
Report Description and Highlights
Competitive Landscape:
• WPP plc
• Omnicom Group Inc.
• Publicis Groupe S.A.
• The Interpublic Group of Companies
• Dentsu International Group

9. Report Description
Report Coverage:
Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Region
Region Covered North America, Europe, Middle East & Africa, Asia Pacific, Latin America
Companies Covered
WPP plc, Omnicom Group Inc., Publicis Groupe S.A., The Interpublic Group
of Companies, Inc., and Dentsu International Group
Customization Scope 10% Free Customization
Report Price and Purchase Option
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of
the report in PPT/Word format on special request)

10. Report Description
Key Questions Answered in the Report
1. What is the impact of COVID-19 on the global radio advertising market?
2. What will be the global radio advertising market outlook during the forecast period (2022-2027)?
3. What was the global radio advertising market size in 2021?
4. What are the major global radio advertising market drivers?
5. What are the major global radio advertising market trends?
6. What is the global radio advertising market breakup by type?
7. What are the major regional markets in the global radio advertising industry?
8. Who are the leading players in the global radio advertising industry?

11. Report Description Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources.
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends

12. Report Description Table of Contents
5 Global Radio Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.4.1 Traditional Radio Advertising
5.4.2 Terrestrial Radio Broadcast Advertising
5.4.3 Terrestrial Radio Online Advertising
5.4.4 Satellite Radio Advertising
5.5 Market Breakup by Region
Click here to visit the complete table of content with list of figures and tables:
https://www.imarcgroup.com/radio-advertising-market/toc

13. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

14. A partial List of our Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
Partial List of Clients

15. Report Description
Report Description and Highlights
© 2022 IMARC All Rights Reserved
This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of
International Market Analysis Research and Consulting (IMARC). No part of this publication may be
reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be
used in any form or by and means graphic electronic or mechanical, including photocopying, recording,
taping or by information storage or retrieval, or by any other form, without the express consent of
International Market Analysis Research and Consulting (IMARC).
Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been
based on information and sources believed to be accurate and reliable at the time of publishing.
International Market Analysis Research and Consulting makes no representation of warranty of any kind as to
the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any
loss or damage resulting from opinion, errors or inaccuracies if any found this publication.
IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market
Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of
their respective companies.

16. FOR MORE DETAILS
Visit us at :
Stay With Us:
TELEPHONE: +1-631-791-1145
E-MAIL: sales@imarcgroup.com
https://www.imarcgroup.com
Contact Us