This document summarizes listenership data from radio diaries conducted between October 2009 and August 2011. It provides information on total listening hours and listenership breakdowns by day of week, province, lifestyle measurement group, age group, gender, and language group. The top gainers were Capricorn FM, SAFM, and Lotus FM, which all increased their listenership by double-digit percentages. The top losers were Ligwalagwala FM, ThobelaFM, and Cape Talk, which each lost over 10% of their listeners. In conclusion, the document notes that while some stations increased or decreased, radio listenership overall remained stable during this period.

1. RAMS May – Aug 2011 at a glance 2 nd November 2011 Prepared for the RAB by Andrew de Villiers Smith Media Guys

3. Diary on Diary listenership Past 7 days - Total population

4. Average number of hours listened per week

5. Total listenership by day

6. Mon – Fri by time channel

7. Saturday by time channel

8. Sunday by time channel

9. Diary on Diary listenership by Province Radio has at least 90% audience penetration in all provinces.

10. Diary on Diary listenership by LSM Group LSM 3, 7,8 and 10 increasing by 1%, slight drops in LSM 1,9,5,4.

11. Diary on Diary listenership by Age Group

12. Diary on Diary listenership by Gender

13. Diary on Diary listenership by Language Group