2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. Предимството на в дизайна Уникален профил на прогресията + променлива зона за близо + уникално мека периферия Комфортни & Естествени Прогресивни лещи Комбинацията от тези 3 технологии правят прогресивната леща Varilux Comfort® изключително конкурентна Varilux Comfort ® : Еталона в сегмента на PAL 3 ключови патента
4.
5. Varilux Comfort – Уникален профил на силата Patented Bifocal (D) (mm) Varilux Comfort Профилът на силата е свързана с добавката PAL X Профилът не се влияе от добавката
6. Varilux Comfort – променлива зона за близо Зоната варира в зависиомост от добавката Patented FV zone NV zone inset
7. Varilux Comfort – Уникално мека периферията Patented Добре познатия плавен дизайн при Varilux Comfort е също защитен с патент
8. Varilux Comfort – Удобен за ползване Varilux Comfort осигурява удобна и естествена поза при четене .
17. Традиционата технология … Останалите стойности ще имат маргинален кос астигматизъм и отклонения в силата . Колкото аксисът е по-кос и цилиндъра по силен толкова по- засилени са и аберациите .
18. … Дигиталното шлифоване позволява на дизайнерите да редуцират дисторсиите , чрез свободно избиране на радиус на кривина на базата Essilor Advanced Digital Surfacing – оптимизира оптиката
19. Традиционата технология Традиционното шлифоване се осъществява чрез твърди дискове наричани още шлифовъчни глави … те обаче шлифоват през стъпка 0.10 диоптъра
20. Традиционата технология “ Грешката при закръгляне ” може да резултира в 0.0 7 диоптъра отклонение от желаната сила ( особено при високите индекси ) … в този случай , най-близката стъпка на кривина на шлифовъчния инструмент е с 0.05 диоптъра по-различна от оптималната кривина ( според индекса на рефракция крайната стойност е с 0.06-0.07 диоптъра по-слаба ) 2.75 Base Curve SF Blank 4.45 diopter Optimal Curve 4.40 Tool 4.50 Tool Желаната Rx -1.75 sph ( Airwear n=1.59)
21. Традиционата технология След закръглянето , получената стойност е с 0.06 диоптъра по-слаба … Желаната Rx -1.75 sph (n=1.59) Получената l Rx -1.69 sph (n=1.59) Традиционно шлифоване
22. Цифровото шлифоване не използва твърди шлифовъчни глави , така че радиусите са с точност 0.01 диоптъра … Желаната Rx -1.75 sph (n=1.59) Actual Rx -1.75 sph (n=1.59) … “ 6 пъти по-висока точност ” – благодарение на дигиталното шлифоване Дигитално шлифоване Essilor Advanced Digital Surfacing – Оптимизира оптиката
23. Essilor Advanced Digital Surfacing– широки зрителни полета Особеностите на компонентите на дизайна отличават ESSILOR Advanced Digital Surfacing технологията от останалите дигитални процеси … … използвайки патентована операционно, изчислителна система (O3), дизайнерите на Varilux са в състояние да подобрят и разширят зрителните полета във всички зони .
24. Традиционната технология Дизайнът на прогресивните лещи е изчислен да работи за различни далечни предписания … … прогресията функционира по-добре при различни задни повърхности , но е оптимална към една Предна повърхност = Прогресионен дизайн Задна повърхост = торична + = В зависимост от предписанието , оптичния дизайн може да бъде повреден
25. VARILUX Ellipse Advans и Comfort Advans Essilor Digital Surfacing технологията дава възможност за ” фино настройване ” на задната повърхност – разширявайки всички зони … Varilux Comfort Design сложна и всеки път уникална задна повърхност + = Varilux Comfort Advans Каквото и да е предписанието , оригиналния дизайн е запазен и дори подобрен ! Предна повърхност Задна повърхност
The performance of Varilux Comfort is largely due to the patented technology introduced with its design. Three patents were awarded to the design technology introduced with Varilux Comfort. These three patents have been incorporated into subsequent Varilux designs- but have created challenges for competing manufacturers of progressive addition lenses. It is difficult to design a PAL which will even compete with Varilux Comfort’s performance (let alone exceed the performance) without violating the patents held by the Varilux designers.
One of the most profound patents awarded to Varilux Comfort is the variation of progression in response to unique ADD powers. Basically, the concept behind “multi-design.” Note the three distinct intermediate lines (section between cross and the circle) on the graph representing Varilux Comfort. Varilux designers discovered that patients with higher ADD powers require a progression in which ADD power progresses more rapidly in the upper portions. As the chart indicates, a Varilux Comfort +3.00 ADD has a more aggressive power progression in the upper portions. Conversely, a +1.00 ADD progresses less rapidly through the intermediate. Due to the restriction this patent places on other lens designers, many “newer” PAL designs do not feature this technology (on the right is an example of a lens launched after 2001- which exhibits a mono-design). Note the single line in the intermediate area of PAL X. To better understand the concept of mono-design, consider that a bifocal lens is the ultimate in mono-design (there is no progression of power- regardless of ADD there is a sudden jump from 0% to 100% of the ADD).
Varilux Comfort was also awarded a patent for variation of the reading zone inset. Again, many competitive PALs claim to have this feature- but in fact few PAL designs (outside of Varilux) have a variable inset of the near addition. The importance of variable inset is related to the placement of the near zone in front of the eye’s path while reading. Prismatic effects- as well as differences in reading distance- dictate different levels of convergence when performing near vision tasks. That is, the higher the ADD power, the closer you have to hold reading material. The closer you hold reading material, the more your eyes have to converge (or cross). By varying the near inset, Varilux Comfort ensures reading power is properly positioned in front of both eyes- thus increasing binocular vision while reading (i.e., your eyes work together better).
Prior to becoming presbyopic, patients tend to look down when reading. Look at the floor without moving your head, and you’ll quickly find it uncomfortable- you want to point your head where you’re looking. Reading is the same way- the pre-presbyope’s head is usually tilted down about 45 degrees when reading. Most PALs require the patient to reduce the downward head tilt- relying more heavily on downward eye rotation. This is unnatural and uncomfortable. Varilux Comfort restores the ability to head at the near object- thus providing more natural, comfortable vision.
Most PALs require the wearer to change his/her visual behaviors (and people generally resist change). Many an optician has advised patients to “Look down with your eyes- not your head- when using your new progressives.” This advice literally goes against a visual habit the patient has spent 40+ years developing. Since its launch, Varilux Comfort has been the most popular PAL design in the world. Patented technology ensures Varilux Comfort remains a premium PAL design. Varilux Comfort is exceptionally forgiving of fitting anomalies and wearing styles. Varilux Comfort works- period.
1. Nothing special, you can order it from Quelle… 2. Tailor made exact for this women, with suits for the bodyshape, perfect lenght and so on…
Do you know what finetuning is? The best cars could be even better…with finetuning of the motor, the car body or the inside Sorry for the gentlemans theme…I would try to use an other example for womens…
Traditional surfacing relies on a series of base curves to create the power range of a lens series. Tschering’s Ellipse model is used to ensure a proper base curve selection which will minimize marginal astigmatism and sphere error. However, each base curve will have only one power for which these aberrations are at “optimal” (i.e. minimal) levels.
As powers move farther from each base curve’s optimal power, levels of marginal astigmatism begin to increase. Although the lens is on the “best possible” base curve, there will be certain levels of marginal astigmatism and other aberrations in the lens. For example, the red color for the power -3.75 = - 0.75 cyl (four blocks to the right of -3.75) indicates there will be a certain amount of marginal astigmatism when that power is generated on a 4.00 base curve lens. 4.00 is still the “best” base curve for that power, however (a 6.00 base would produce even more marginal astigmatism and would have a darker red square).
Because digital surfacing allows for the use of aspheric/atoric (non-spherical) surfaces, marginal astigmatism and other aberrations may be greatly reduced/eliminated across the power range. In fact, one can theoretically use a “non-optimal” base curve and use digital surfacing to optimize the lens and regain optical performance. This is true of virtually all digitally surfaced lenses and is being employed to provide lenses for “wrap” frames without compromising optical performance.
A primary limitation of traditional surfacing is that we use rigid tooling. These tools limit the type of surface that can be placed on a traditionally surfaced lens. Customarily, even a modernized traditional laboratory will have tooling in 0.10 diopter increments. Furthermore, tooling is usually calibrated to a 1.530 index of refraction. Since many lenses are made of higher indices, this means the tools gaps are even greater than 0.10 diopters.
The limitation this imposes on the accuracy of traditionally surfaced lenses is easy to demonstrate. For example, a lab may wish to create a -1.75 single vision lens from a 1.59 (poly) material. The job is run through the laboratory management system (LMS), which indicates the optimal backside curvature for would be 4.45 diopters. However, the lab does not have a rigid tool with that exact power- the closest tools are 4.40 and 4.50. So, the LMS chooses the closest tool.
As a result of choosing a tool that is flatter than the optimal curvature, the lens is 0.07 diopters weak (remember, the material is 1.59, but the tooling is calibrated to 1.530- so errors will be magnified).
Digital surfacing does not rely on a set of rigid tools, so any curvature can be created (for any index). Therefore, the digitally surfaced lens will theoretically be within 0.01 diopter of the requested power. Manufacturers who claim “6x greater accuracy” for digitally surfaced products are comparing the 0.01 diopter accuracy inherent to digital surfacing to the 0.06 diopter accuracy inherent to traditional surfacing. Again, this a benefit common to virtually all digital surfacing processes.
360 Digital Surfacing™ technology incorporates additional design calculations into the digital surfacing process. Using a patented calculation process, Varilux designers are able to match the back surfaces of 360 products to the front surface design. As a result, the visual fields are widened in all zones. Although 360 Digital Surfacing™ technology also provides the two benefits just discussed (optimal optics and accuracy), the matching of front and backside optics is completely unique to 360 Digital Surfacing™ technology.
To demonstrate how the design component of 360 Digital Surfacing™ works, consider this example. The front surface of a PAL has an intended (optimal) design. This design includes areas of unwanted astigmatism which have been carefully positioned by the designer to provide optimal performance. However, the designer has no control over astigmatism and other errors which may appear on the back surface of the lens (because these depend upon the power of the distance portion of the prescription). In this case, the back surface has 1.50 diopters of astigmatism- which will interact and alter the total optical effect produced by the lens.
Advans Digital Surfacing™ employs a patented design calculation to consider the combined effects of the front and back surfaces together. Taking advantage of the ability of digital surfacing process to produce aspheric/atoric/irregular surfaces, the design component of 360 Digital Surfacing™ creates a unique back surface which works with the front surface to provide an optical effect that preserves the design’s optimal parameters. For any lens with distance power, this will result in wider fields of vision in all zones.
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