The document summarizes a parody trailer the author created based on the television show "The Only Way is Essex". The trailer exaggerated the vein and overly-made-up aspects of the original show's characters. It featured similar clothing but from cheaper brands to make the characters seem tacky. The parody challenged conventions of the original show.

2. http://www.youtube.com/watch?v=T7
1oQvGU2uU

3. My trailer was based on the popular television
programme “The Only Way is Essex”. We
explored the Parody side of the media product so
this gave us leeway to challenge the conventions
of the already existing show.

4. Starting with the
characters, we over
exaggerated the vein
aspect, that the show is so
well known for, by over
applying make up and fake
tan. We then dressed in
similar clothes and had
similar hair style but
focussed heavily on the
effort they put into their
looks.
Left – TOWIE cast members
Right - REEM cast
members

5. I even met some of the original cast of the show TOWIE. Joey Essex (right)
and Diags (Left). I also tweeted them our parody to ask for some feedback
but, not surprisingly, I didn’t hear back from any of them.

6. The clothes we wore were from primark, however we printed
off our own labels with similar names to the expensive brands
such as “Ralph Lauren” as “Ralf Laura” and “SuperDry” as
“SuperWet” etc. By doing this we made the clothes seem tacky
and cheap but also with an element of humour to make the
audience laugh. The characters wearing these “brands” think
they’re cool however the fact they look so tacky, it challenges
the conventions of the expensive branded clothes that are so
popular in TOWIE.