The Queens Hotel Cheltenham approached design firm Trevillion Interiors to refurbish the historic Grade II listed building while paying homage to its rich heritage. Newhey Carpets was challenged to design carpet for the guestrooms and public areas that would sit well against historic Pugin wallpaper. Newhey created a symmetrical, geometric pattern influenced design using their Colortec+ tufting technology. Over 3,500 square meters of carpet were installed throughout the hotel's 84 guestrooms and public areas for the hotel's reopening in November 2015.

1. CASE STUDYChallenge
The prestigious 150-year-old Queens
Hotel Cheltenham is situated in the heart of
Cheltenham, adjacent to the town hall and
award winning high street. Overlooking the
idyllic Imperial Gardens and only 1.5km
from Cheltenham racecourse, the luxury 4
star hotel is one of the most elegant hotels in
Europe.
The hotel joined the exclusive MGallery
by Sofitel collection in 2015. The group
approached design firm, Trevillion Interiors
to take on the project and totally refurbish
the hotel, while paying homage to the rich
heritage of the Grade II Listed Building.
Client
Queens Hotel Cheltenham
Area
Public Areas & Guestrooms
Product
Colortec+ & Graphics Tufted
Quantity
More than 3500sq metres
Newhey were challenged to design and produce
carpet to grace the guestrooms and public areas of
the hotel. It was emphasised that the carpet design
must sit well against the historic Pugin wallpaper,
featured on the iconic staircase that has been
preserved since the 1800s.

2. Design Solution
Newhey’s design team were briefed by Trevillion Interiors to produce a carpet design that is
influenced by symmetry and geometric patterns. It was key that Newhey’s design offered a
balanced concept that wouldn’t complicate the space, especially on the grand staircase.
From the outset it was clear that Newhey’s Colortec+ technology would be a perfect solution
for the carpet design. This specific technology allows that carpet to be tufted using computer
yarn placement, meaning its durable qualities are perfect for the high footfall of a busy hotel.
Although the technology allows for a cost-efficient solution, the quality is still of a high standard
due to the carpet construction which uses 80% wool and 20% Nylon hank dyed pile yarns.
Newhey’s advanced secondary backing system ‘evobac’, which is made from 100% recycled
plastic bottles, which also gave the design firm a sustainable and environmentally friendly carpet
option.
Newhey used the one design concept throughout the 84 guestrooms and public areas yet
transformed the scale and combination of tones to offer a slight variation throughout the
different rooms. The project was completed for the hotel re-opening date in November 2015.
.
Key Facts
Over 3,500 square metres
Manufactured in the UK
Interior Designer – Trevillion
Interiors
Colortec+ & Graphics Tufted
specified
Secondary Backing ‘evobac’
made from 100% recycled plastic
bottles
Newhey Carpets Ltd, Gordon Street, Newhey, Rochdale, Lancs, OL16 3SL
T: 01706 846 375 E: enquiries@newheycarpets.co.uk W: www.newheycarpets.co.uk
“The hotel itself was referred to historically
as The Noblest building of its kind in Europe,
of Palladian style demonstrating the perfect
proportions and symmetry typical of Georgian
period, we chose to consider symmetry and
geometric pattern to influence much of the
design intent.
The carpet design had to sit well alongside
heritage detail and in particular on the main
staircase which features the historic Pugin
Wallpaper. The carpet had to be neutral enough
to not complicate the space yet sufficiently
detailed to provide a practical solution. The
design concept was maintained throughout
the property simply altering the scale and
combination of neutral tones to deliver a subtle
difference to main public areas, function room
and bedroom schemes.”
Frances Blackham
Design Director at Trevillion
interiors