Anyone who was anyone in the film, television or theatre lighting world from the 1960s to the 80s knew of the Italian lighting company Quartzcolor Ianiro. The name stood for innovation and quality and its products were used in television and photographic studios and on location across Europe. The Quartzcolor name lives on – and this is our interpretation for a new brand identity for the company. The ‘Q’ consists of two overlapping pools of light; the sort you might expect to see on a studio floor, with a smaller pool of ‘black light’ in the centre. The resulting design enables Quartzcolor to ‘own’ the effect of studio lighting in a smart, simple and contemporary way.

1. Design and Branding
Quartzcolor branding
Anyone who was anyone in the film, television or theatre lighting world from the 1960s to the 80s
knew of the Italian lighting company Quartzcolor Ianiro. The name stood for innovation and quality
and its products were used in television and photographic studios and on location across Europe.
The Quartzcolor name lives on and this is our interpretation for a new brand identity for the company.
The ‘Q’ consists of two overlapping pools of light; of the sort you might expect to see on a studio
floor, with a smaller pool of ‘black light’ in the centre. The resulting design enables Quartzcolor to
‘own’ the effect of studio lighting in a smart, simple and contemporary way.

2. Design and Branding

3. Design and Branding

4. Design and Branding
Quartzcolor
studio di illuminazione
Quartzcolor
studio di illuminazione
Spett Societa Marelli
Via Carso, 141
20100 MILANO
Roma
Cosmolight srl
Via Emilio Sregre snc
00012 Guidonisa Montecelio
Roma, Italia
15/9/2013
Tel +39 0774 354418
e-mail: info@cosmolight.it
Oggetto richiesta documenti
Cosmolight srl
Via Emilio Sregre snc
00012 Guidonisa Montecelio
Roma, Italia
Tel +39 0774 354418
e-mail: info@cosmolight.it
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Massimo Cecchini
Massimo Cecchini
massimo@quartzcolot.it
Quartzcolor
studio di illuminazione
Cosmolight srl
Via Emilio Sregre snc
00012 Guidonisa Montecelio
Roma, Italia
Tel +39 0774 354418
e-mail: info@cosmolight.it

5. Design and Branding

6. Design and Branding

7. Design and Branding