This document discusses Facebook's features for apps, including invitations, notifications, and news feeds. It notes that over 366 million apps were installed in the first 20 weeks and that the selection algorithm for what appears in a user's news feed is not published but depends on individual factors. The document also raises questions about how apps can best design their framework and optimize testing, targeting, and adapting to platform changes.
Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
Social networking provides new opportunities for marketing. It allows human connections over technology, with people trusting other people over advertisements. The strategies discussed include understanding your clients and goals, changing your thinking to focus on relationships over tactics, and using blogs, forums, LinkedIn and Facebook to engage your network and build trust.
Sieu thi dien may Viet Long is a Vietnamese electronics and appliance store with a website at www.vietlongplaza.com.vn. The document discusses using Facebook applications and widgets to promote businesses. It provides tips on engaging customers, creating valuable content, and maintaining a regular posting schedule to build a business presence on Facebook.
This document summarizes a webinar about using Twitter for marketing and PR. The webinar covered Twitter 101, building your network on Twitter, engaging your community, tracking and analyzing Twitter metrics, and tools and resources for Twitter marketing. Speakers from HubSpot discussed how to use Twitter to build your brand, follow others, engage in conversations, and track results from Twitter marketing efforts.
The document summarizes a webinar on incorporating social media into healthcare web properties. It introduces the speakers from various healthcare organizations and discusses their experiences using social media. The webinar covers identifying target audiences, engaging audiences through different social media platforms, and measuring the success of social media strategies.
The future of cause marketing (mashable social good conference)Việt Long Plaza
The document summarizes key lessons from a cause marketing campaign held at SXSWi '09 to raise awareness and funds for ending hunger. The campaign exceeded its goals by reaching its funding target in 28 hours and raising $28,000 total. Key lessons included the importance of leadership, harnessing the power of social networks and champions, embracing user-generated content and interactions, and using the right online tools to amplify the campaign's reach and impact. The summarization provides the high-level context and outcomes of the case study in under 3 sentences.
This document discusses a social media workshop. It begins with an exercise where participants try to get to know each other with or without writing materials. It then provides definitions of social media from different sources and discusses how social media has evolved over time. The document outlines exercises for participants, including spreading information virally and using social media to research a school. It also provides a taxonomy of different types of social media and discusses using social media for communications goals like awareness, lead generation, and relationships.
The document discusses the potential of social media for B2B marketers. It defines social media as "media with a social component where anyone can add to it." It outlines different types of social media including publishing, sharing, and networking platforms. The document notes that social media allows everyone to connect globally and that it is an important tool for research, customer service, and brand awareness for businesses. It recommends marketers experiment with social media but also consider defining their brand, identifying relevant platforms, and designating spokespeople.
This document contains a collection of quotes, articles, and resources related to social media strategy. It discusses thinking strategically rather than focusing on specific tools, and addresses questions like how often to communicate on social networks, who should manage accounts, designing effective Facebook pages, concerns about overusing social media for marketing, and addressing negative remarks online. The document provides numerous resources for developing an effective long-term social media strategy.
This document discusses the rise of social media and how businesses can leverage various social media platforms as part of their marketing strategy. It provides an overview of popular social media sites like Facebook, LinkedIn, Twitter, YouTube and blogs and how they can be used for business purposes. The document also discusses developing a social media strategy, identifying targets and metrics, and integrating social media with a company's website, intranet and other online properties.
The document discusses building an ecosystem to support startups in Greece by putting together various necessary pieces, including brainpower, community, funding, and advisory support. It outlines plans to launch a startup incubation program called The Open Fund that will select up to 5 startup teams every 4 months, provide hands-on mentoring and networking support, and 20-30k Euros in funding for 20% equity stakes to help the selected startups get off the ground and grow successfully. The schedule includes opening the call for proposals in late June and closing in September 30th.
1) Internet usage and time spent online has increased significantly in recent years, especially among 16-24 year olds.
2) Traditional media consumption like TV, newspapers, and magazines is declining as more people spend time online.
3) Online advertising spending is growing while spending on traditional media like TV, radio, and print is declining.
Online content marketing presentation from joe pulizzi for web content 2008 c...Việt Long Plaza
The document discusses content marketing and how it is essential for businesses to grow online. It defines content marketing as devoting resources to creating useful information for customers instead of starting with product messages. The content should fulfill customer needs and help drive behaviors like purchases. The document provides examples of how leading companies are using various online content types and channels as part of their marketing strategies. It presents a simple content roadmap and formula for businesses to follow that focuses on creating behavioral, essential, strategic, and targeted content.
This document discusses 5 marketing secrets that can help companies market their products like Apple. The secrets are: 1) Products don't sell, people do - focus on how people feel using your product rather than the product features. 2) Show what matters to people rather than technical details. 3) Make something good greater by improving existing designs rather than inventing new categories. 4) Help customers improve the world by making products easy to use. 5) Early adopters want to help companies succeed so provide ways for them to market the product themselves through stickers, t-shirts, or social media widgets.
This document discusses using semantic web technologies for social network analysis. It describes how social network data can be represented using ontologies like FOAF, SIOC, and relationship to form semantic social graphs. Classic social network analysis metrics like in-degree and betweenness centrality can then be computed on these graphs using SPARQL queries extended with social network analysis functions. Global semantic graphs can also be constructed by linking different domain ontologies and user data from social networks and bookmarks. Some bridges already exist between semantic web and mobile/enterprise applications.
The document introduces SlideShare Business, a social media marketing solution that allows marketers to engage audiences on SlideShare. It addresses common challenges in social media marketing like getting people to view content and turning them into leads. SlideShare Business offers features like AdShare to promote content to targeted professionals, and LeadShare to capture leads from content views and embeds across the web. It allows marketers to leverage existing content on social media in a way that builds trust and generates measurable results through lead generation.
This document discusses Facebook's features for apps, including invitations, notifications, and news feeds. It notes that over 366 million apps were installed in the first 20 weeks and that the selection algorithm for what appears in a user's news feed is not published but depends on individual factors. The document also raises questions about how apps can best design their framework and optimize testing, targeting, and adapting to platform changes.
Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
Social networking provides new opportunities for marketing. It allows human connections over technology, with people trusting other people over advertisements. The strategies discussed include understanding your clients and goals, changing your thinking to focus on relationships over tactics, and using blogs, forums, LinkedIn and Facebook to engage your network and build trust.
Sieu thi dien may Viet Long is a Vietnamese electronics and appliance store with a website at www.vietlongplaza.com.vn. The document discusses using Facebook applications and widgets to promote businesses. It provides tips on engaging customers, creating valuable content, and maintaining a regular posting schedule to build a business presence on Facebook.
This document summarizes a webinar about using Twitter for marketing and PR. The webinar covered Twitter 101, building your network on Twitter, engaging your community, tracking and analyzing Twitter metrics, and tools and resources for Twitter marketing. Speakers from HubSpot discussed how to use Twitter to build your brand, follow others, engage in conversations, and track results from Twitter marketing efforts.
The document summarizes a webinar on incorporating social media into healthcare web properties. It introduces the speakers from various healthcare organizations and discusses their experiences using social media. The webinar covers identifying target audiences, engaging audiences through different social media platforms, and measuring the success of social media strategies.
The future of cause marketing (mashable social good conference)Việt Long Plaza
The document summarizes key lessons from a cause marketing campaign held at SXSWi '09 to raise awareness and funds for ending hunger. The campaign exceeded its goals by reaching its funding target in 28 hours and raising $28,000 total. Key lessons included the importance of leadership, harnessing the power of social networks and champions, embracing user-generated content and interactions, and using the right online tools to amplify the campaign's reach and impact. The summarization provides the high-level context and outcomes of the case study in under 3 sentences.
This document discusses a social media workshop. It begins with an exercise where participants try to get to know each other with or without writing materials. It then provides definitions of social media from different sources and discusses how social media has evolved over time. The document outlines exercises for participants, including spreading information virally and using social media to research a school. It also provides a taxonomy of different types of social media and discusses using social media for communications goals like awareness, lead generation, and relationships.
The document discusses the potential of social media for B2B marketers. It defines social media as "media with a social component where anyone can add to it." It outlines different types of social media including publishing, sharing, and networking platforms. The document notes that social media allows everyone to connect globally and that it is an important tool for research, customer service, and brand awareness for businesses. It recommends marketers experiment with social media but also consider defining their brand, identifying relevant platforms, and designating spokespeople.
This document contains a collection of quotes, articles, and resources related to social media strategy. It discusses thinking strategically rather than focusing on specific tools, and addresses questions like how often to communicate on social networks, who should manage accounts, designing effective Facebook pages, concerns about overusing social media for marketing, and addressing negative remarks online. The document provides numerous resources for developing an effective long-term social media strategy.
This document discusses the rise of social media and how businesses can leverage various social media platforms as part of their marketing strategy. It provides an overview of popular social media sites like Facebook, LinkedIn, Twitter, YouTube and blogs and how they can be used for business purposes. The document also discusses developing a social media strategy, identifying targets and metrics, and integrating social media with a company's website, intranet and other online properties.
The document discusses building an ecosystem to support startups in Greece by putting together various necessary pieces, including brainpower, community, funding, and advisory support. It outlines plans to launch a startup incubation program called The Open Fund that will select up to 5 startup teams every 4 months, provide hands-on mentoring and networking support, and 20-30k Euros in funding for 20% equity stakes to help the selected startups get off the ground and grow successfully. The schedule includes opening the call for proposals in late June and closing in September 30th.
1) Internet usage and time spent online has increased significantly in recent years, especially among 16-24 year olds.
2) Traditional media consumption like TV, newspapers, and magazines is declining as more people spend time online.
3) Online advertising spending is growing while spending on traditional media like TV, radio, and print is declining.
Online content marketing presentation from joe pulizzi for web content 2008 c...Việt Long Plaza
The document discusses content marketing and how it is essential for businesses to grow online. It defines content marketing as devoting resources to creating useful information for customers instead of starting with product messages. The content should fulfill customer needs and help drive behaviors like purchases. The document provides examples of how leading companies are using various online content types and channels as part of their marketing strategies. It presents a simple content roadmap and formula for businesses to follow that focuses on creating behavioral, essential, strategic, and targeted content.
This document discusses 5 marketing secrets that can help companies market their products like Apple. The secrets are: 1) Products don't sell, people do - focus on how people feel using your product rather than the product features. 2) Show what matters to people rather than technical details. 3) Make something good greater by improving existing designs rather than inventing new categories. 4) Help customers improve the world by making products easy to use. 5) Early adopters want to help companies succeed so provide ways for them to market the product themselves through stickers, t-shirts, or social media widgets.
This document discusses using semantic web technologies for social network analysis. It describes how social network data can be represented using ontologies like FOAF, SIOC, and relationship to form semantic social graphs. Classic social network analysis metrics like in-degree and betweenness centrality can then be computed on these graphs using SPARQL queries extended with social network analysis functions. Global semantic graphs can also be constructed by linking different domain ontologies and user data from social networks and bookmarks. Some bridges already exist between semantic web and mobile/enterprise applications.
The document introduces SlideShare Business, a social media marketing solution that allows marketers to engage audiences on SlideShare. It addresses common challenges in social media marketing like getting people to view content and turning them into leads. SlideShare Business offers features like AdShare to promote content to targeted professionals, and LeadShare to capture leads from content views and embeds across the web. It allows marketers to leverage existing content on social media in a way that builds trust and generates measurable results through lead generation.