2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Quan el test dóna positiu
1. Quan el test dóna positiu
Anna Badia López
“De cop et canvia la vida. Tot el que tenies planejat s’esvaeix, tot el que et preocupava
et sembla una tonteria”. La Sonia Vinaixa, estudiant de 20 anys, va assabentar-se fa
sis mesos de que estava embarassada. La notícia li va desmuntar tots els esquemes,
però després de poder assimilar-la es va haver d’enfrontar al més difícil: què fer?
Com reaccionar davant d’un embaràs no desitjat és un dilema amb que s’han hagut
d’encarar moltes dones a Espanya. Segons un estudi de la farmacèutica HRM Pharma
de l’any 2010, més d’un milió i mig d’espanyoles reconeixen haver passat per aquesta
situació. “Sempre és un shock quan li diem a una noia que està embarassada”,
assegura Paula Baldi, treballadora social del Centre Jove d’Anticoncepció i Sexualitat
(CJAS) de Barcelona, on duen a terme assessorament i planificació familiar i efectuen
proves d’embaràs i revisions ginecològiques a les noies que ho sol·liciten. “Abans de
fer la prova sempre plantegem a la noia la possibilitat de que el resultat sigui positiu,
per mentalitzar-la, tot i que la reacció sempre és de commoció. És una situació molt
complicada”, reconeix Baldi. Davant d’aquesta notícies, les mares poden optar o bé
per interrompre voluntàriament l’embaràs o de continuar amb la gestació, ja sigui per
quedar-se el fill o per donar-lo en adopció, tot i que aquesta és un opció molt poc
comuna, segons Baldi.
Des del CJAS no recomana ni cohibeix a les mares per a que escullin una via o una
altra, simplement es dóna a les noies tota la informació de cada alternativa i les
conseqüència que comportaria elegir una via o l’altre. “Les famílies i les parelles, en
el cas de que en tinguin, sí que solen cohibir-les per fer-les tirar cap a la banda que
consideren adequada”, lamenta Baldi, sentenciant que, tot i que per la situació el més
raonable sigui triar l’altra via, la mare ha d’optar pel que estigui convençuda, ja que en
cas contrari pot comportar efectes psicològics complicats. “És fatal que una noia
tingui el fill quan no el vol només perquè l’han pressionat. Pitjor és, però, que avorti
quan tenia clar que volia seguir endavant”.
La Sonia Vinaixa gairebé va a trobar-se en aquest segon grup citat per Baldi. Amb 20
anys i acabant el curs pont per accedir a un cicle de Grau Superior, quan la Sonia va
descobrir que estava embarassada tota la família va tenir-ho clar: havia d’avortar.
Després d’uns dies de pensar-s’ho i plantejar-se la idea d’interrompre l’embaràs, la
Sonia va decidir seguir endavant. “Jo sempre havia dit que si un dia m’arribés a trobar
en aquesta situació avortaria, i ho deia convençuda. Però quan em van dir que estava
embarassada em vaig adonar que no, que el volia tenir, que era massa important com
per simplement esborrar-lo com si mai hagués existit. Suposo que és una d’aquelles
situacions en les que mai saps com reaccionaràs fins que t’hi trobes”. Tot i això, la
Sonia no compta ni amb recursos ni amb el recolzament familiar. La seva parella, en
Xavi, que tampoc comparteix amb ella la idea de tenir el fill, continua la relació i diu
2. que se’n farà càrrec d’ell, tot i que ho troba “una bogeria”. “No tenim res, ni diners ni
el suport dels nostres pares”, es lamenta. Degut a la situació i a que cap dels familiars
es volia fer càrrec del fill, la Sonia va arribar a veure l’alternativa de donar-lo en
adopció com la única sortida possible, però finalment va descobrir una altra opció: les
cases d’acollida per mares i fills.
Hi ha diversos centres d’aquesta naturalesa a Catalunya, com són la Residència
Maternal Santa Eulàlia, de la Fundació Maria Reventós; la Residència per a mares
adolescents Antaviana, de la cooperativa Eduvic, o la Llar Santa Isabel, on acullen
mares durant l’embaràs i els dos primers mesos de vida del nadó. El centre compta
amb una capacitat de divuit places dirigides a mares que passen per una situació de
dificultat que no les permet viure de forma autònoma el procés de la maternitat. “El
nostre objectiu és oferir un entorn que possibiliti el desenvolupament tant de la mare
com del fill i unes condicions de vida dignes pels dos”, assegura una treballadora del
centre, on a més de l’assistència integral i continuada de les usuàries es duen a terme
activitats enfocades a l’adquisició d’hàbits, de suport psicològic i d’inserció
sociolaboral per garantir que les mares assoleixin coneixements d’organització
domèstics i estabilitat psicosocial, segons afirma el centre.
Aquesta opció, però, és poc coneguda, com lamenta Baldi. “Des del CJAS comentem
aquesta possibilitat a les noies, però sovint, quan veuen que no tenen recursos ni
gaudeixen del recolzament de la família, opten per interrompre l’embaràs, ja que ho
veuen massa complicat”. La reducció de la partida dels pressupostos dirigida a mares
sense recursos i en situació de vulnerabilitat ha provocat que moltes noies que es
queden inesperadament embarassades ni tan sols es plantegin la possibilitat de seguir
endavant, segons Baldi, tot i que assegura que “l’eliminació de l’ajut de 1.000 euros
per fill ha tingut molt poca incidència en la presa de decisió d’aquestes mares, ja que
en un moment de shock com és el que s’experimenta quan saps que estàs embarassada
això és l’últim en el que penses”.
Un cop va tenir clar que continuaria amb l’embaràs, però, la Sonia va començar a
preocupar-se pel què vindria després. Conscient de que no compta ni amb recursos ni
amb feina, ha començat a buscar possibles llocs de treball que pogués compaginar
amb els estudis i a investigar a quins programes i prestacions públiques es pot acollir
en la seva situació. “Ara per ara hi ha poques ajudes”, lamenta, i fins i tot s’ha
plantejar la possibilitat de fingir que la seva parella, el Xavi, s’ha desentès tant d’ella
com del fill, ja que el títol de família monoparental dóna avantatges tant en l’àmbit
familiar com en el de l’educació, passant pel de l’habitatge, entre altres. “Aconseguir
el carnet de família monoparental ens donaria preferència per aconseguir un pis de
protecció oficial, per exemple, i és una opció que estem contemplant seriosament”,
afirma la Sonia, tot i que el Xavi no es mostra gaire convençut. “Després de tot el que
hem passat junts, em costarà fingir que res m’importa. Però ens en sortirem sigui com
sigui, encara que ens costi i no tinguem res”.
3. La dificultat de la situació fa que la Sonia s’hagi preguntat en diverses ocasions si el
millor hagués estat fer cas del seu voltant i interrompre voluntàriament l’embaràs, i
fins i tot reconeix que degut a la pressió que ha patit a vegades ha sentit “ganes de
llençar la tovallola, fins i tot de morir, per porder-me oblidar de tot. Però després
sempre pensava: per què morir, si ara el que he de fer és viure per dos?”.
La interrupció voluntària de l’embaràs, però, és la via a la que més recorren les dones
que passen per un embaràs no planificat. Segons l’estudi de HRM Pharma, el 59,2%
que van passar per aquesta situació l’any 2010 van optar per avortar, el que va
comportar que a Espanya es produïssin més de 113.000 interrupcions voluntàries de
l’embaràs durant aquell any. “Tot i que en molts sectors es considera la sortida fàcil,
és una decisió molt difícil que en alguns casos por comportar conseqüències
psicològiques”, sentencia Paula Baldi. Sota el pseudònim d’Andrea per mantenir el
seu anonimat, una estudiant de Batxillerat de 17 anys que va decidir interrompre
l’embaràs quan va conèixer que estava en estat assegura que va passar uns moments
molt complicats a l’hora de decidir com actuar. Especialment lamenta el poc temps
amb el que va comptar per prendre la decisió, ja que va descobrir que estava
embarassada a les set setmanes de gestació, el límit per poder recórrer a un avortament
químic mitjançant fàrmacs i evitant una intervenció quirúrgica. “Em vaig sentir
impotent perquè no vaig tenir temps de pensar bé i amb calma el que volia fer, i més
aviat van ser els del meu voltant els que van decidir per mi, sobretot la meva parella,
que no es va arribar ni a plantejar tenir-lo, l’únic que per ell calia decidir era quin
mètode avortiu utilitzar”, lamenta, i reconeix que els primers dies després de la
interrupció es sentia “fatal i tenia ganes de plorar” quan veia mares embarassades. Tot
i això, degut a la seva edat i situació, considera que “és el que havia de fer en aquell
moment, encara que a vegades quan hi penso me’n penedeixo”.
“El més important és que la noia tingui la oportunitat de decidir per ella mateixa”,
sentencia Baldi, que lamenta que aquests casos es produeixin amb tanta freqüència,
ja que presencien “molt sovint al CJAS com les famílies i les parelles tenen massa
influència sobre la presa de decisió, i a vegades sense voler-ho acaben provocant la
infelicitat de la noia”. Cal plantejar mostrar tot el ventall d’opcions que s’obre
davant d’un embaràs inesperat i la situació a la que portaria cadascuna, i orientar la
mare que passa per la situació, però mai decidir per ella, ja que pot provocar
“conseqüències fatals”.