The Quality Formula states that Topic multiplied by Insight multiplied by Articulation equals Impact. According to the formula, quality writing requires an interesting topic, profound insights, and clear storytelling, as any one missing component can cause the writing to fail regardless of the other factors.

1. The Quality Formula
Topic * Insight * Articulation = Impact
Each component is a multiplier. It explains why great, authoritative
writing bombs (nobody cares about the subject) and how one can fail
with a hot topic (your insights aren't profound) and why, if you don't tell
the story correctly, nailing topic and insight don't matter.