The document outlines Microsoft's commitment to openness in cloud computing, focusing on the Azure platform and its various components, including SQL Azure, AppFabric, and interoperability with other technologies. It highlights the growing impact of open source on Windows, with many open source applications and projects available for various Microsoft products. Additionally, it discusses Microsoft BizSpark, a program designed to support early-stage startups in software development.

1. “Microsoft Openness”“Windows Azure – The Nuts & Bolts”Liam CroninCommercial Software Initiative LeadStephen FitzmauriceMSN

2. Overview…Microsoft Openness

3. We play well with others

4. We listen to customers

5. We are open in the cloud.“Nuts & Bolts”Terminology

6. Workflow Patterns, Platform Overview & Components

7. App Fabric

8. SQL Azure

9. Content Delivery Network

10. Azure Interoperability

11. Scaling & Virtual Machines (VMs)

12. SDK & Environments

13. Real-life Example

14. Data Centre

15. Q&AThe Openness SpectrumWho “owns” the word “Open”Google earns the bulk of openness mentions(Note: Google is not seen as the most “open” company)The media tends to classify companies based on where they fall on an openness spectrum

16. Openness is equally important as product attributes in driving trust in the cloud≠ Microsoft

17. Openness Messages…We play well with othersWe listen to customersWe are open in the CloudStandards,Open SourceMicrosoft + other technologiesLanguages, DataInfrastructure

18. Growth of the Open Source Ecosystem on Windows…350,000 open source applications running on Windows today (up from 80,000 last year)*Open Source contribution (i.e. Hyper-V Linux Integration Components, Microsoft Live Services Plug-in for Moodle, Live Search Add-in for Mozilla Firefox)Growing number of commercial open source companies offering their customers open source solutions on Microsoft platforms (i.e., Zend, SugarCRM, Bitrix)On Codeplex.com alone, there are more than:8000 open source Projects or plug-ins for MS server products

19. 3000 open source Projects or plug-ins for Windows

20. 1533 open source Projects or plug-ins for SQL

21. 1400 open source Projects or plug-ins for SharePoint

22. 600 open source Projects or plug-ins for Dynamics

23. 500 open source Projects of plug-ins for OfficeOpen Source Technology Center: 400+ servers, over 340+ Linux Distributions for testing interoperability OSS and Windows Technologies

24. AIAG (Automotive Industry Action Group)AIIM (Association for Information and Image Management)ANSI (American National Standards Institute)ATIS (Alliance for Telecommunications Industry Solutions)ATSC (Advanced Television Systems Committee)CalConnect (The Calendaring & Scheduling Consortium)CCSA (China Communications Standards Association)CIPA (Camera Imaging Products Association)DAISY (Digital Accessible Information System Consortium)DDEX (Digital Data Exchange)DLNA (Digital Living Network Alliance)DMFT (Distributed Management Task Force)DSLF (DSL Forum)DTLA (Digital Transmission Licensing Administrator)DVB (Digital Video Broadcasting)DVD ForumECMA InternationalETSI (European Telecommunications Standardization Institute)The Green GridGSMA (the GSM Association)HGI (Home Gateway Initiative)HL7 (Health Level Seven)HR-XML ConsortiumICTSB (ICT Standards Board)IEEE (Institute of Electrical and Electronics Engineers)IETF (Internet Engineering Task Force)INCITS (InterNational Committee for Information Technology Standards)Inria CAML ConsortiumISAN (International Standard Audiovisual Number)ISO/IEC JTC 1 (International Organisation for Standardisation / International Electrotechnical Commission Joint Technical Committee)ISOC (Internet Society)ITU-T (International Telecommunications Union)MDTVA (Mobile DTV Alliance)NABA (North American Broadcasters Association)NFC (Near Field Communication Forum)OASIS (Organization for the Advancement of Structured Information Standards)OMA (Open Mobile Alliance)OSTA (Optical Storage Technology Association)PS/SC WorkgroupPCI-SIG (PCI Special Interest Group)PCMCIA (Personal Computer Memory Card International Association)Project InkwellPTSC (Packet Technologies and Systems Committee)PWG (The Printer Working Group)RosettaNetSDA (SD Card Association)SMPTE (Society of Motion Picture and Television Engineers)SNIA (Storage Networking Industry Association)TCG (Trusted Computing Group)TIA (Telecommunications Industry Association)UEFI (Unified Extensible Firmware Interface Forum)UPnP (Universal Plug and Play Forum)USB-IF (USB Implementers Forum)W3C (World Wide Web Consortium)Wi-Fi AllianceWiMAX ForumWiMedia AllianceWS-I (Web Services Interoperability Organization)

25. Openness & the Cloud…AtomPubSOAPWS-EventingWS-TrustRSSAzure™ PlatformRESTSAMLOpenIDHTTPWS-Man

26. “The Nuts & Bolts”

27. Overview…Microsoft Openness

28. We play well with others

29. We listen to customers

30. We are open in the cloud

31. .“Nuts & Bolts”Terminology

32. Workflow Patterns, Platform Overview & Components

33. App Fabric

34. SQL Azure

35. Content Delivery Network

36. Azure Interoperability

37. Scaling & Virtual Machines (VMs)

38. SDK & Environments

39. Real-life Example

40. Data Centre

41. Q&ATerminology…Data Centre

42. Edge Computing

43. Interoperability

44. On-premise versus In The Cloud

45. Scalability

46. Software + Services

47. Software as a Service (SaaS)

48. Platform as a Service (Pass)

49. Infrastructure as a Service (IaaS)

50. Virtualisation

51. Virtual Machine (VM)

52. Hyper-V

53. Windows Azure

54. Windows Server 2008 R2Workflow Patterns…On & Off workloads (e.g. batch job)

55. Over provisioned capacity is wasted

56. Time to market can be cumbersomeHigh used services need to grow/scaleMatching growth is a big IT challengeComplex lead time for developmentUnexpected/unplanned peak in demandSudden spike impacts performanceCan’t over provision in extreme casesServices with predicable seasonal trendsPeaks due to periodic increased demandIT complexity and wasted capacity

57. Everything as a Service…Platform As a ServiceSoftware As a ServiceProvides APIs

58. Building Block Services

59. Provider manages VMs and patches

60. Requires a migration of apps

61. Great opportunity for scalability

62. Uses Virtual Machines (VMs)

63. Consumer manages, patches and monitors machines

64. Good for Legacy Apps

65. Not great for scalability

66. Web Front End to Software

67. Multi-Tenant

68. Logical Separation of data

69. Very little customisation

70. CommodityInfrastructure As a ServiceIT-ProsDevsEnd-Users

71. Everything as a Service…Platform As a ServiceSoftware As a ServiceXbox LiveInfrastructure As a ServiceWindows AzureOffice 365SharePointIT-ProsDevsEnd-Users

72. “The Nuts & Bolts”Platform Overview

73. Azure Platform Overview…What are the high-level components involved?

74. Cloud Applications (Apps)

75. Windows Azure

76. SQL Azure

77. Azure Platform AppFabric

78. On-Premise Applications & Operating Systems (OSs)Azure Platform Overview…SQL AzureCloud AppsWindows AzureAppFabricOn-Premise AppsOther OSs

79. “The Nuts & Bolts”Platform Components

80. Azure Platform Components…AppCDNComputeStorageAzure Fabric...

81. Azure Platform Components…ComputeWho is involved in the computation? Web Roles; Worker RolesScalability (Multiple Instances)

82. Develop with Microsoft and non-Microsoft tools: ASP.NET, WCF, other .NET tools, Java, Python, Ruby, etc.Azure Platform Components…StorageWhat does Azure utilise for storing raw data and for communication between its roles?BlobsTablesQueues (for messaging)Azure Drive

83. Azure Platform Components…Azure FabricWho is behind all the underlying management & infrastructure within the Date Centre (DC)?Compute & Storage Fabric AgentsFabric Controller

84. Azure Platform Components…Content Delivery Network (CDN)Edge StorageAppCDNComputeStorageFabric...

85. “The Nuts & Bolts”AppFabric

86. Azure AppFabric…Service BusServiceService BusServiceApplicationApplicationServiceAccessControlAccess Control ServiceSDS Authority

87. “The Nuts & Bolts”SQL Azure

88. SQL Azure…Core RDBMS as a Service

89. Will develop over time

90. What is the difference between ‘Azure’ and ‘SQL Azure’?

91. Relational Database (DB)

92. Accessed by Tabular Data Stream (TDS)

93. Multiple DBs“The Nuts & Bolts”Scaling & Virtual Machines

94. Scaling & Virtual Machines…How do I scale?Scaling & Virtual Machines…What is a Virtual Machine (VM)?“The Nuts & Bolts”SDK & Environments

95. SDK & Environments…Azure Software Development Kit (SDK)

96. Local & Cloud Environments2010

97. “The Nuts & Bolts”Real-life Example

98. Real-life Example…

99. Real-life Example…AerLingus+AzureContent DeliveryNetwork

100. Real-life Example….(Irish Music Rights Org)Claiming Unmatched (Musical) Performances

101. Viewing StatementsReal-life Example…

102. Real-life Example…

103. Microsoft in the CloudThe Dublin Data Centre

104. The Dublin Data Centre…

105. Wrap-Up & BizSpark™

106. Microsoft BizSpark™Microsoft BizSpark™is a global program designed to help accelerate the success of early stage startups, providing: SoftwareDevelopment tools and production licenses

107. No upfront costsSupportCommunity support from over 300 network and hosting partners

108. Professional technical support from Microsoft VisibilityProfile and promotion on the BizSparkDB SoftwareVisibilitySupport

109. Microsoft BizSpark™Entry CriteriaActively engaged in development of a software-based product or service

110. Privately held

111. In business for less than 3 years

112. Less than US $1 million in annual revenue There are no initial costs to join

113. Microsoft BizSpark™Network Partners in Ireland/Northern IrelandNovaUCD

114. Wrap-Up…Microsoft Openness“We play well with others”

115. “We listen to others”

116. “We are open in the cloud”Q&Aliamcr@microsoft.comstephen.fitzmaurice@microsoft.com

117. Appendix

118. Want to learn more about Azure?http://channel9.msdn.com/Learn/Courses/Azure/http://www.microsoft.com/windowsazure/http://www.codeplex.com/

119. Want to learn more about BizSpark™?http://www.bizspark.ie/http://msdn.microsoft.com/en-gb/subscriptions/ee461076.apsx