POWERADE activation of the Mexican National Soccer Team - Set up for what was to really knock the top off the country

2. Mexico 5 - 0 Bolivia
La Porra Hydration
Relay Sales
De Anza Force

3. nor cal mexico national Soccer
team Sales incentive!
who had the best in store display?????
Coke Nor Cal wanted to see who can creatively construct a Coca
Cola display that shows off Coke Zero, Powerade, Powerade Zero,
etc. for the upcoming game in Candlestick Park.

4. Coca Cola, La Raza & Mi Pueblo!!!
Coke teamed up with La Raza and local
At the MNT v Bolivia game, one fo the DJs from Los Hijos Mi Pueblo retailers encouraging the die
De La Bahaia, showed some love to Powerade, and we did
the same by slapping La Raza on the Powerade Step &
hard Mexican National Soccer team fans
Repeat!!! to come out and show how they would
root for their team.

5. Powerade & Relay
Powerade and Relay really set off the mood
with dancers, music, and cheerleaders!!!!!
Coke girls on the Napa Auto Parts stage
Powerade’s cheer ladies The Coke girls taking
Relay’s mariachi band warming up before the energizing the crowd at pictures with MNT fans.
half time.
crowd.

6. H H
y y
d d
r r
a hydrated. With Powerade Powder insure that allteam mixedwere served
At Futbol Fiesta, Powerade made
hand, the
attendees
and
well
a
t Fruit Punch to not only visitors of the Powerade booth, but to
everyone at futbol fiesta. t
i i
o o
n n
!! !!

7. De Anza Force
The Premier soccer club of the south bay,
the De Anza Force came out to help
Powerade and Coca Cola, as the game’s
official ball boys!

8. De Anza Force waiting for their turn on the field, Ballboys
were excited and ready to help keep the game going.

9. I
o
n
4
o Emanuel & Jay getting ready
to bring.
MNT’s locker room for
at Candlestick
n
D Powerade squeeze bottles visible from bleechers.
i
s
p
l
a The Force guarding the Powerade towels and
y sacred powerade for MNT squeeze bottles for the
teams.
Powerade table from court side.

10. La Porra & the Powerade
Cards
During half time, Powerade, De Anza Force, and the
Laporra section tried putting the cards together from
the stands. Though it wasn’t a complete success, the
crowd had a great time and cheered right through!
La Porra giving the card a try
The complete Powerade signage

11. Relay scores a goal with a Powerade assist!