Osnat Benshoshan is the chief marketing officer of Sermo, the largest global social network for physicians. She has helped transform Sermo from its original online community for doctors to the number one social network for doctors worldwide. Through refining Sermo's value proposition and aligning its strategy with medical crowdsourcing, she has increased Sermo's membership by over 400,000 verified physicians. Under her leadership, key metrics such as business leads, media reach, physician registrations, and site traffic have all significantly increased, demonstrating her success in relaunching and growing Sermo's business.