Targeted to community members generally not qualified for public offerings

1. The residents who helped plan and build Market Creek Plaza
are pleased to announce the launching of
Diamond Community Investors
This is your opportunity to
Own a Piece of the Block!
THIS DOCUMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY UNITS
IN MARKET CREEK PARTNERS, LLC. ANY SUCH OFFER OR SOLICITATION MAY BE MADE SOLELY BY THE OFFERING
CIRCULAR DATED MAY 5, 2006. EACH POTENTIAL INVESTOR MAY ATTEND ONE OR MORE INFORMATIONAL MEET-
INGS. AN OFFERING CIRCULAR AND INFORMATION ABOUT MEETINGS MAY BE OBTAINED FROM MARKET CREEK
PARTNERS, LLC. THIS BROCHURE MAY NOT BE RELIED UPON IN CONSIDERING AN INVESTMENT IN MARKET
CREEK PARTNERS, LLC AND IS FOR GENERAL INFORMATIONAL AND ILLUSTRATION PURPOSES ONLY.

2. ©2006 Jacobs Center for Neighborhood Innovation.
All rights reserved.
No copying, modification, republication, or other distribution of
these materials is permitted without prior written consent.
Revised May 5, 2006.
2

3. Own a Piece of the Block!
C ommunity ownership is the key to long-term community change.
It provides a way for residents – rather than outsiders – to have a
voice in how resources are used and to capture the profits as they rebuild
their neighborhoods.
Now you have the opportunity to “Own a Piece of the Block.” Consider
investing in Market Creek Partners, LLC, the limited liability company that owns
Market Creek Plaza and a property at the corner of Market and 47th Streets
(Market & 47th), on a total of 11.4 acres right in the heart of San Diego’s
Diamond neighborhoods.
Area residents worked together to create this vibrant community hub
offering multicultural art, entertainment, and essential products and services.
Market Creek Plaza was planned, designed, and built with the guidance and
assistance of teams of community residents. Now you can be an owner in the
company that owns these important community assets and become an active
participant in shaping the future of your community.
Investing in Market Creek Partners, LLC, is a great way to get started.
As an owner, you’ll have direct influence on community issues and development.
Your investment gives you a voice about what goes on in your community,
while helping you build personal assets for the future.
The Diamond Neighborhoods
• Chollas View
• Emerald Hills
• North Encanto
• South Encanto
• Lincoln Park
• Mountain View
• Mt. Hope
• Oak Park
• Valencia Park
• Webster
1

4. Own a Piece of the Action
WHAT IS MARKET CREEK PLAZA AND
MARKET & 47TH?
M arket Creek Plaza is the commercial and cultural center that offers what
residents requested – a major grocery store, retail shops, a bank, and
a variety of restaurants. It also includes the land on which future office and
community space will be built. Market & 47th is a soon-to-be-developed property
which will target other businesses requested by residents.
Market Creek Partners, LLC, owns the buildings and land. The businesses
pay rent for the space they occupy. As an investor, you share in any profits
generated by these rents.
Market Creek Plaza embraces the rich multicultural traditions of the
surrounding neighborhoods through its art, architecture, food, entertainment,
and activities, as will Market & 47th when it is developed. Since its opening
in January 2001, Market Creek Plaza’s Food 4 Less store has had more than
4 million visits, making it one of the top-producing stores in the region.
The SDG&E payment center draws more than 30,000 people to Market
Creek Plaza every month.
Market Creek Plaza embraces the rich multicultural
traditions of the surrounding neighborhoods through its art,
architecture, food, entertainment, and activities.
2

5. Market Creek Plaza Merchants
✔ Batter Up!TM
Sports-themed fast-food restaurant
✔ Business MattersTM
Packing, mailing, and postal services
✔ Cold Stone Creamery
Ice cream and frozen yogurt
✔ Curves for Women
Fitness program
✔ El Pollo GrillTM
Broiled chicken meals
✔ Food 4 Less
57,000-square-foot grocery store
✔ Jacobs Center for Neighborhood InnovationTM
Conference and meeting space
✔ Magnolias Authentic Southern DiningTM
Full-service Cajun/soul food restaurant
✔ Sempra High-Tech Office of the Future
Bill payment convenience center
✔ Starbucks
Starbucks coffee shop created by a partnership between Starbucks
and Earvin “Magic” Johnson
✔ Wells Fargo Bank
Neighborhood bank branch
✔ Where the World MeetsTM
Multicultural retail gift shop
Market Creek Partners, LLC,
owns the buildings and land. The
businesses pay rent for the space
they occupy. As an investor, you
share in any profits generated
by these rents.
3

6. Keep Ownership Here
WHO OWNS MARKET CREEK PLAZA AND
MARKET & 47TH NOW?
M arket Creek Plaza and Market & 47th are owned by Market Creek
Partners, LLC, which is currently owned by a non-profit foundation, the
Jacobs Center for Neighborhood Innovation (JCNI) and its management company,
Diamond Management, Inc. (DMI). They are both headquartered in the Diamond
neighborhoods. JCNI is working with residents like you to develop a common
vision for your community and keep profits here for the benefit of you and your
neighbors. This helps ensure that those who have a stake in the community
control its assets.
Market Creek Plaza was developed as the cornerstone of JCNI’s partnership
with the community to find new ways for residents to drive change and own the
results of those efforts. JCNI is working with teams of residents to:
• build the social well-being of the neighborhoods,
• create businesses, jobs, and community wealth,
• help in improving the physical environment through neighborhood assets, and
• expand opportunities for resident participation in the planning, decision-
making, implementation, and ownership of community change.
That is why JCNI wants to make sure that this opportunity is available to all
qualified residents and other stakeholders in the Diamond neighborhoods.
Resident ownership of community assets is essential to strong neighborhoods.
HOW DO I BECOME AN OWNER?
T o become an owner of Market Creek Plaza and Market & 47th, you can buy
units in Market Creek Partners, LLC. Units are similar to stock. Buying and
holding units gives you an ownership share of the company.
4

7. HOW DOES OWNERSHIP WORK?
Y our units make you one of the Diamond Community Investors (DCI).
DCI will share ownership of Market Creek Partners, LLC with Jacobs
Center for Neighborhood Innovation (JCNI), Diamond Management, Inc.
(DMI), and a new resident-created charitable foundation, the Neighborhood
Unity Foundation (NUF).
Market Creek Plaza Market & 47th
The two properties discussed in the offering
Rent Space To
Shops, Restaurants, Services
The individual businesses that lease the land and buildings
Pay Rents To
Market Creek Partners, LLC
The company that owns Market Creek Plaza and Market & 47th,
collects the rents, and provides ownership opportunities to
community members
Is Owned By
Diamond Jacobs Center Neighborhood
for Neighborhood
Community Innovation Unity
Investors (JCNI), and its Foundation
subsidiary Diamond
(YOU) Management, Inc. (DMI) (NUF)
A group of residents A private foundation A community-led
and stakeholders who investor (JCNI) and the charitable foundation
invest in Market Creek manager of both serving the local
Partners, LLC properties (DMI) neighborhoods
5

8. Own Community Assets
HOW DOES OWNERSHIP IMPACT ME?
I n under-invested communities, run-down properties are often owned by
people with no concern for the future of the neighborhood. They often
don’t care about cleaning them up or putting businesses on them to bring
much-needed jobs to the area. Ownership by residents and community
groups, however, keeps control with people who have a stake in the
well-being of the area.
Improving unproductive properties and bringing jobs and services to the
area helps properties increase in value. With resident ownership, that increased
value stays in the neighborhood. And resident ownership of Market Creek
Partners ensures that the properties cannot be sold to another group or person
without the approval of the Diamond Community Investors — you and your
neighbors. The idea is so innovative that residents from other under-invested
neighborhoods around the country are looking at Market Creek Plaza to
learn how they can take advantage of rebuilding and revitalizing their own
neighborhoods.
Investing in real estate is one way to create wealth. For instance, when
you rent your home, all the equity (or value) goes to your landlord (the owner).
You own nothing. However, when you buy your home, any increase or decrease
in the value of that home belongs to you. As the value of your property changes,
so does your wealth.
Resident ownership influences
areas where people live, work,
and play.
6

9. HOW DOES EQUITY ORK?
W
E quity is the difference between the value of a property and the amount
of the loan owed against it. When you make your payments, and if property
values increase, so does the equity.
As a renter, your payments go to a landlord (the owner). The landlord
owns the equity.You don’t benefit at all from the increase in home value.
Below is an example:
Renter 1975 2005
Equity
Owned
Increase
➤ in Value ➤ = by
Landlord
Rent = $300 Rent = $1,000
Be
Value of Value of Som longs to
property = property = eone E
lse
$75,000 $250,000
As an owner, your payments reduce the amount owed against your property.
If property values rise, any equity — financial value — belongs to you.
Owner 1975 2005
Increase
➤ in Value ➤ = Equity
is
Yours
First Loan Payment = $300 Final Loan Payment = $300
Value of Value of Belon
property = property = gs to
You
$75,000 $250,000
Value - Loan Balance = Equity
Real estate, including an investment in your home, involves risk. Despite the fact that
this illustration shows property value going up, the value could go down.
7

10. Be a Preferred Investor
WHO ARE HE INVESTORS?
T
I n some companies “stock” is the tool for ownership. In a limited liability company
(LLC) it’s called a “unit.” Units in Market Creek Partners will be held by three
groups of investors.
These groups are made up of residents and organizations working with residents
to create a stronger community.The goal is to establish $2.5 million in units that will
be owned by these investors. Returns on the investment will be paid to each group
in this order:
1. residents, community stakeholders, and community groups. held by individual
DIAMOND COMMUNITY INVESTORS (DCI): Units
Total value of units offered: $500,000
2. Units held by a community-led charitable organization.
NEIGHBORHOOD UNITY FOUNDATION (NUF):
Total value of units reserved: $500,000
3. JCNI/DMI: Units held by the Jacobs Center for Neighborhood Innovation (JCNI)
and Diamond Management, Inc. (DMI).
Total value of units reserved: $1.5 MILLION
TOTAL $2.5 MILLION
WHAT’S A PREFERRED INVESTOR?
R esident investors like you automatically become members of a preferred
group of investors called Diamond Community Investors (DCI). This
means that when there is a profit, you get paid a return on your investment
before any other investor group. It is important to remember that profits are
not guaranteed.
Typically, all investors are paid the same percentage of profits at the same
time. An investment in Market Creek Partners, however, guarantees that when
there is a profit, Diamond Community Investor members will be paid first.
The Neighborhood Unity Foundation will be paid second. JCNI and DMI
will be paid last, if profits remain.
In purchasing units, Diamond Community Investors will:
✔ Own a direct interest in Market Creek Partners.
✔ Become eligible to receive a return on their
investment when profits are distributed.
✔ Have a voice in selecting the leadership of DCI,
which in turn, has a voice in how Market Creek
Plaza and Market & 47th are operated.
8

11. HOW CAN MY INVESTMENT EARN AND GROW?
P 1. eople and groups who own units in an LLC can make money in two ways:
Income paid to you through annual distribution of profits
based on the number of units you own
2. The increasing value of the units you own
In a commercial project like Market Creek Plaza and Market & 47th, the value
of the asset (potential sale price) goes up or down based on profits (income after
expenses). The anchor tenants’ lease payments go up while loans are being paid
down, so both properties are expected to have significant increases in value.
There is, however, no guarantee of profits.
The value of Market Creek Plaza and Market & 47th depends on income
from rents received from tenants. If the revenue goes up, the value of the real
estate goes up. If the revenue goes down, the value of the real estate goes down.
HOW DOES THE PAYOUT WORK?
M arket Creek Partners collects rents from Market Creek Plaza tenants
and future tenants at Market & 47th every month. Part of that income
is used to pay loans on the properties and other expenses for maintaining the
properties. Any profits are split among investors, with Diamond Community
Investors paid first.
Example
*This illustration is an example of how payments to investors work.The numbers used here
are for example only and do not guarantee you these specific returns. d
t of money collecte
➛ This is the amoun
Profits $1,487,000 – Revenue
s
Paid first to -1,054,000 – Operating Expenses and Loan Paymentsy to be paid to investor
Diamond Commu- Mone
➛
nity Investors
$433,000 – CASH AVAILABLE FOR DISTRIBUTIONld get paid
u t you wo stors!
This is wha before other inve
➛
Paid second to -50,000 – Paid to DCI
Neighborhood 10% (10% return on $500,000 invested)
Unity
Foundation $383,000
-50,000 – Paid to NUF
10% (10% return on $500,000 invested)
$333,000
Paid third to
-105,000 – Paid to JCNI and DMI
JCNI and DMI
7% (up to a 7% return)
$228,000 – To be split among all investors based
on ownership percentage
9

12. Evaluate the Risks
WHAT ARE THE PRIMARY RISKS OF INVESTING?
T here are risks in every investment you make. It’s important to weigh those
risks before you decide to invest.
An investment in Market Creek Partners is no different. It too, carries risks.
What makes it different is that the developer, JCNI, has assumed many of the
risks usually involved in commercial development investing. Market Creek Plaza
and Market & 47th are the cornerstone projects of JCNI. The mission of JCNI
is to seek new paths to resident ownership of assets, because that is the key to
strengthening a community. JCNI’s role as developer is to make these projects
successful for the community’s benefit, not its own.
Before you join Diamond Community Investors, be aware of these risks
and what has been done to offset them. Some of the risks of this project are:
1. Commercial development is risky.
You could lose your money.
2. Profits are not guaranteed.
3. You may not be able to sell your investor units.
4. Market Creek Partners, LLC is a new company
with no proven experience.
5. The Market Creek Plaza project is financially
dependent on JCNI.
There are risks in every
investment you make.
It’s important to weigh
those risks before you
decide to invest.
10

13. HOW IS MARKET CREEK PARTNERS
ADDRESSING THESE ISSUES?
M arket Creek Plaza is the first project of its kind in the nation. It was
developed with resident ownership as its primary purpose, making
it unique and innovative. The success of Market Creek Partners and the resident
ownership opportunity is very important to the hundreds of community
residents who helped plan, design, and build the project. Others in this
community and across the United States are watching with interest, to see if
we succeed. That is why JCNI dedicated a tremendous amount of time and
resources to carefully address the risks and minimize them as much as possible.
1. Commercial Development
The primary risks of commercial development are environmental,
construction, and leasing issues. At Market Creek Plaza, all environmental
issues have been addressed, and the primary buildings are already constructed
and leased.
A major anchor tenant, Food 4 Less, was the first to sign on, with a 20-year
lease. That lease alone covers the project’s loan payments, which is the largest
expense. The parent company of Food 4 Less, The Kroger Co., has guaranteed
the lease.
JCNI assumed all pre-
development risks, completed the
majority of construction, and leased
available space before making the
offering of investor units. This
ensures an immediate rental
income stream, which, in turn,
becomes part of the profit/loss
calculation.
At Market Creek Plaza,
all environmental issues
have been addressed, and the
primary buildings are already
constructed and leased.
11

14. 2. No Guaranteed Profits
While there is no guarantee of profits in any commercial project, JCNI has
already assumed the early risks of pre-development, construction, and leasing.
Rents are already being collected. When and if profits are distributed, Diamond
Community Investors will always be first in line to receive their share based
on a 10% preferred return on their investment.
3. Selling Your Investor Units
An investment in real estate is long term. If you choose to invest in Market
Creek Partners, you should consider your investment long term. Because this
is a community development offering, there is no built-in market like a stock
exchange. If you want to sell your units, interested buyers must meet the
qualifications listed on page 14. Diamond Community Investors will also have
the option to vote to sell all of their ownership units back to JCNI at the fair
market rate. This vote will take place between July 1 and December 31, 2012.
JCNI has already assumed the
early risks of pre-development,
construction, and leasing.
Rents are already being collected.
12

15. Individual team members
have a wealth of experience
in development and related
fields, including more than
80 combined years in property
development.
4. New Company
While Market Creek Partners, LLC is a new company, formed specifically
for Market Creek Plaza and Market & 47th, its team has a wealth of experience
in development and related fields, including more than 80 combined years in
property development. Leading the team is Chip Buttner, who has over 30
years of finance and commercial development experience. He has successfully
completed commercial real estate development projects totaling more than
$150 million, including 47 retail centers and 18 fast food restaurants. He and his
team have made a long-term commitment to JCNI and Market Creek Partners.
5. Financial Dependence on JCNI
As the primary investor in Market Creek Partners, LLC, JCNI formed
the company and obtained its financing. This may be seen by some as a risk.
However, it allows JCNI to make sure that Market Creek Plaza and Market
& 47th become assets benefiting the community and fulfilling JCNI’s mission of
neighborhood strengthening in developing the properties. The goal is to
transfer ownership of both Market Creek Plaza and Market & 47th to the
community over time.
What makes Market Creek Partners different
is that, as the developer,JCNI has assumed many
of the risks usually involved in commercial
development investing.
13

16. Be a Part of It
HOW CAN I PARTICIPATE?
T his opportunity to “Own a Piece of the Block” was created especially
for residents, stakeholders, and community groups. Once you evaluate
the risks and decide to invest in Market Creek Partners, you can buy units
for yourself or on behalf of your children.
This offering is open only to 450 investors. It is intended for neighborhood
stakeholders. To qualify as a neighborhood stakeholder it is important that you
live, work, or volunteer in the community and are taking part in efforts that
strengthen the Diamond neighborhoods. Additional criteria may be used
should there be more than 450 interested investors.
To participate, you MUST
1) Be a resident of the state of
California
AND
2) Be able to demonstrate a proven
commitment to strengthening
the Diamond neighborhoods
AND
3) Meet one of the following
requirements:
✔ You live in the Diamond
neighborhoods.
OR
✔ You business located in the
in a
own, operate, or work
Diamond neighborhoods.
OR
✔ You are, work with, or or
volunteer with a group
organization located in the
Diamond neighborhoods.
14

17. HOW MUCH DOES IT COST?
E ach unit is $10, with a minimum purchase of 20 units for a total of $200
($10 x 20 = $200) to participate.
HOW MUCH MAY I PURCHASE?
Y ou may invest up to 10% of your total annual income or 10% of your net
worth (what you own minus what you owe) as defined for this offering.
No single investor can purchase more than 1,000 units for a total of $10,000.
DO I HAVE ENOUGH INCOME OR NET WORTH?
I f you had at least $2,000 in total income last year, or if your
net worth is at least $2,000, you can invest at the minimum level.
How to Determine Your Net Worth
Your “net worth” is the value of what you own minus what you owe. For the
purposes of this offering, you must exclude your home. Your home furnishings,
automobiles, and retirement accounts also are excluded.
ASSETS LIABILITIES
Stocks and
Bonds NET
minus
Bills
WORTH
equals
Savings
Account
Jewelry, Fine Art Credit Cards
HOW LONG DO I HAVE TO INVEST?
T his is a time-limited offer. Although the offering is scheduled to close on
October 31, 2006, it may end earlier if we reach one of two goals: 450
investors or $500,000. It’s important to determine right away if you are eligible,
so you won’t be left out.
15

18. Make Your Vote Count
WHAT DO I GET AS AN INVESTOR?
W hen you join Diamond Community Investors you become a partner
with your friends and neighbors in shaping the future of your community.
✔ You become a member of the PREFERRED
INVESTOR GROUP. If profits are paid out,
Diamond Community Investors get the
FIRST returns.
✔ Depending on the profits made by Market
Creek Partners, you could receive a PREFERRED
return on your investment that’s as high as
10% of your original investment. For example,
if you invested $1,000, your return could be
as high as $100 in one year. If profits are
exceptionally good, additional money will be
split among all investors, and you could make
more than $100. Profits are not guaranteed.
✔ Owning units gives you a voice. You become
a voting member of Diamond Community
Investors, which advises the management
of Market Creek Partners, LLC. In the future,
Diamond Community Investors will also
have the opportunity to cause Market Creek
Partners to buy out JCNI’s units.
Market Creek Plaza is the first project of its kind, developed hand-in-hand
with the members of this community. It’s designed to meet the stated needs
of residents. Some of your neighbors own businesses at Market Creek Plaza.
Most of the employees live in the neighborhood, too. Market & 47th will be
developed in a similar way.
16

19. Owning units of Market Creek
Partners, LLC gives you a voice.
You become a preferred investor.
The value of this project is kept
in your community.
This is a time-limited offer...
don’t be left out!
17

20. Be a Part of It
A n investment in Market Creek Partners is a down payment on the future
of your community. It’s for people with a vision for what can be and the
desire to take action. It’s for those who want to leave behind something bigger
than themselves.
It’s also good business.
...Owns Solid Projects
Y our investor units in Market Creek Partners give you ownership of Market
Creek Plaza, which includes a dynamic mix of services, fun, food, and
entertainment. It also includes Market & 47th.
Market Creek Partners makes money from the rents paid by businesses
after expenses are paid. Any profits from rents are distributed to investors.
Members of Diamond Community Investors are the first paid.
Market Creek Plaza is complete. Decisions on finalizing tenants for
Market & 47th will be made by community teams. Together, Market Creek Plaza
and Market & 47th are expected to lease out more than 172,000 square feet
of space.
The Food 4 Less grocery store, open since January 2001, has surpassed
its sales projections. Since opening, the store has serviced more than 4 million
customer visits and consistently ranks as one of the best performing stores in
the region.
...Has Experienced Leadership
T he management company that will run Market Creek Partners is led
by an experienced team with a combined 80 years of experience in
commercial property development and management. A representative
of the Diamond Community Investors will also bring expertise to the
management team.
18

21. ...Benefits You and Your Community
A long-term investment in Market Creek Partners benefits you, your family,
and your community. The dollars you invest in this company come back
to you in many ways:
• 10% preferred return on your investment
• More jobs, contracting opportunities, and careers close to home
• Increased local services
• A better quality of life for you and those around you
• Beautiful multicultural art and architecture that attracts
visitors from around the country
• Opportunity to participate with family, friends, and neighbors
in creating a vibrant and strong community
...Is the First of its Kind
T his is the first commercial center in the United States developed by
residents and owned by residents. It is built on land long ignored by
traditional investors. It’s the beginning of a new way to make change, to be heard,
to shape the future, and to reap the direct benefits.
People from around the country are looking at Diamond Community
Investors and Market Creek Partners as an example of how community
residents can earn and build assets while revitalizing their own neighborhoods.
Join Now!
Be among the first to invest in a new future.
Contact the Jacobs Center for Neighborhood Innovation
to get the information you’ll need to
participate in this opportunity.
Own a Piece of the Block!
Call (619) 527-6160
19

22. Diamond Community Investment Team
T he Diamond Community Investment Team is a working team of residents
and JCNI staff working together to explore the best ways to transfer
ownership of Market Creek Plaza and Market & 47th from JCNI to the residents
of this community. The team is made up of people from a broad range of
ethnicities, ages, and neighborhoods. It is their vision and determination that
have shaped and guided the development of this unique investment opportunity.
Market Creek Partners, LLC
Diamond Management, Inc., Manager
5160 Federal Blvd.
San Diego, California 92105
Phone: (619) 527-6160
Fax: (619) 527-6162
Visit our website at
www.MarketCreekPartners.com
Jacobs Center for
Neighborhood Innovation
5160 Federal Blvd.
San Diego, California 92105
Phone: (619) 527-6161 or (800) 550-6856
Fax: (619) 527-6162
Public Relations: (619) 660-5555
Visit our website at
www.JacobsCenter.org
For more information,
www.ownapieceoftheblock.net
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