1. Key Selling Points:
◆ Unique PIE-ONLY offering with artisan
PIZZA and DESSERT pies
◆ HEALTHY, yet AFFORDABLE ALTERNATIVE
to quick-service “delivery” pizza like
Domino’s, Papa John’s and Pizza Hut
◆ SPEEDY DELIVERY & EASY PICK-UP utilizing
the latest technology to facilitate the best
experience
◆ LOCALLY-SOURCED produce model to
support HEALTHY, ORGANIC product offer
◆ TOP OF MIND with high recall brand
identity that will make a lasting
impression, 1800PieToGo.com
◆ Commitment to an AFFORDABLE, CONVENIENT
and overall HEALTHIER pie opportunity
◆ CUSTOMIZATION opportunities with
individual sizing with choice of various
crusts, sauces and toppings
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you want it, When You want It, Where you Want it
Tap into the $44 billion quick-
service industry, by offering a
much-needed, healthy, yet affordable,
alternative to “delivery” pizza chains
THE OPPORTUNITY
Introducing 1800PieToGo.com—
healthy, artisan pizza and dessert
pies made to order from fresh,
locally-sourced, organic ingredients
for pick-up or delivery
THE CONCEPT
Delivery/
Pick-up
opportunity
Healthy/
Organic
Artisan/
Homemade
KEY SELLING POINTS

2. THE LANDSCAPE
INDUSTRY OUTLOOK:
◆ Big Business: Pizza pick-up and delivery spend of $25 billion
represents more than half of $44 billion quick-service industry
(Pizza Market Place)
◆ Gargantuan Growth: The total US food delivery market could
grow to as much as $210 billion over the long-term, from $11 billion
today (Morgan Stanley)
◆ Dominating Delivery/Most Popular (again):
In the US, pizza accounts for over 60% of the online food delivery
market; it continues to be the most popular food ordered via
apps and mobile (Morgan Stanley, Technomic Trend Report)
◆ Split Down the Middle:
More than 50% of Domino’s order are made through digital
means, while telephonic orders account for the rest (Forbes)
◆ (Pizza) Consumption On the Rise:
41% of consumers surveyed eat pizza at least 1x week, up from
26% two years ago (Technomic Trend Report)
◆ Au Naturel:
77% of pizza lovers said that natural ingredients are important
to them (Smart Flour Foods)
◆ Hot Spot: Fast-casual (artisan) pizza sales are growing at a
12% clip more than 4x that of traditional quick-service pizza
(Technomic Trend Report)
◆ Underserved: Fast-casual chain concepts, like MOD Pizza,
Blaze Pizza, Pie Five and Pieology are significantly
underrepresented in northeast region
(Harvard Business Review)
KEY TAKEAWAYS
◆ Provide a Healthy
Choice: Although, quick
service national pizza delivery
chains dominate with over 60%
of the pizza market, there is still
no healthy, yet comparably
affordable pizza opportunity
◆ Make It Speedy and
Convenient:
Provide the best order and
delivery experience with smart,
innovative technology
◆ Stay Focused: Stay focused
and curated with your
assortment, but provide a
comprehensive offering which
includes pizza and dessert pies
◆ Start with the Lowest
Hanging Fruit:
Start with the underserved
Northeast region, with initial
concepts in New Jersey and
Pennsylvania

3. A unique “PIE only” offering; the artisan pizza and dessert pie experts;
artisan pizzas and freshly baked dessert pies
UNIQUE “PIE” OFFER:
TARGET CUSTOMERS
Generationally expansive target customer base with a shared desire for healthy,
delicious alternatives to quick-serve, delivery pizza; varying prioritization of values
This segment values healthy-
alternatives, but appreciates
the nostalgic nod and ability
to order by phone; the original
foodies
First generation to grow up in the
age of delivery; nostalgia brand-
ing will resonate with this
segment who remember when
ordering was only done by phone
Health-conscious millennials
looking for healthy alternatives,
without skipping on taste; priority
on environmental footprint, social
responsibility and healthiness
The youngest most tech savvy
generation to date; high
expectations in terms of digital
offer and experience
THE TRUTH SEEKERS
GEN Y
THE ORIGINALS
GEN X
THE FOUNDERS
GEN Z
BABY BOOMERS
THE BOOMERS
HEALTHY:
CUSTOMIZABLE:
Family style and individual sized pies with an array of local ingredients
to choose from; customize with your choice of crust, sauce and toppings;
dessert pies offered in apple, cherry and blueberry to start; technology
which facilitates custom ordering
Fresh, natural ingredients, sourced from local, organic farms and
producers to create a seasonally differentiated menu offering;
gluten-free, whole wheat and vegan options for all items; overall
commitment to affordable, healthier living
CONVENIENT:
Click or call; multi-channel ordering opportunities for an easy, seamless
experience, including phone, website and mobile app; unique packaging
that will transition from delivery box to individual place setting
SPEEDY DELIVERY / EASY PICK-UP:
Speedy delivery to your home or office; convenient pick-up locations;
“How you want it, where you want it, when you want it!”
THE BRAND & IT’S CUSTOMERS
BRAND VISION
To create and deliver
artisan PIZZA and DESSERT
PIES made from locally-
sourced ingredients to support
a convenient, healthier and
more delicious lifestyle.
PRODUCT ATTRIBUTES
BRAND POSITIONING
Healthy, yet affordable,
alternative to quick-service
“delivery” pizza
BRAND COMMITMENT
Rooted in all things
community and healthier
living, 1800PieToGo.com’s
offering will be local in taste
and feel, but national in
reach and experience; always
environmentally mindful,
with a focus on sustainability

4. INTEGRATED MARKETING +
CUSTOMER ACQUISITION STRATEGY
◆ Omni-channel customer acquisition and
marketing strategies
◆ Smart customer analytics to drive
marketing efforts
◆ Comprehensive mobile, email and
digital marketing
◆ Comprehensive Social media program across
all key platforms
◆ Meaningful loyalty and rewards programs
◆ Strategic partnerships and
influencer programming
◆ Social Responsibility and
Charitable Partnerships; give back
programs to benefit local communities
BUSINESS STRATEGY/
LOOKING AHEAD
PHASE 1
PHASE 2
PHASE 3
PHASE 4
A focus on optimizing the
PICK-UP & DELIVERY
BUSINESS; utilize learnings
and insight from initial
concept stores to establish
and execute franchise model;
initial concepts to roll-out in
Northeast
POP-UP experiences,
including FOOD TRUCKS
targeting the corporate and
events business, as well as
test new product concepts
A focus on building out the
national SHIPPING
business; establish separate
kitchens to fresh freeze
product for national (and
international)
Establish and grow
NATIONAL GROCERY
DISTRIBUTION
MANAGEMENT TEAM
Jeffrey Gross, Founder:
Jeffrey is a husband, father and active community member who
developed the 1800PieToGo.com concept out of necessity. As a
parent of three growing boys with varying tastes, he was always
looking for healthier, customized alternatives, for his family’s
favorite delivery food, pizza. Jeff is a successful investment
advisor with 20+ years of client experience with a focus on risk
and portfolio management.
Terry Ward, Managing Member:
Terry is food and hospitality industry expert, with significant
strategic and operational experience. He is an expert in
developing strategies, scaling operations, planning/executing
mission-critical business initiatives and achieving profitability
objectives within an organization. Terry has held key strategic and
operational positions at Morgans Hotel Group, The Olive Group,
Real American Restaurants, as well as various consulting roles
within the industry.
Jeffrey Gross | jeg800@att.net | 1800PieToGo.com
THE STRATEGY