PSAPC.Freinet - Lublin, POLAND

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This document is about a Polish association of animators of the pedagogy of Celestin Freinet, a regional group located in Lublin. It focuses on promoting Freinet's educational philosophy and methods through workshops and conferences held between 2013 and 2014.

Education

POLSKIE STOWARZYSZENIE ANIMATORÓW
PEDAGOGIKI CELESTYNA FREINETA
GRUPA REGIONALNA – LUBLIN

2013 / 2014

Neue Formen der Kommunikation und der Meinungsbildung seien in Folge des gerade beginnenden Siegeszuges des multimedialen Social Networking und darauf aufbauender mobiler Internetangebote absehbar: Diese Prognose stellte Sympra. „Social Media plus Mobiltät durch mobile Datendienste werden gemeinsam ungeheures Potenzial entfalten.“ In seinem Vortrag wird der Frage nachgegangen, mit welchen neuen Ideen Werbung und Public Relations mobiles Internet und Social Media sinnvoll nutzen können. Social Media Relations als Teil einer Kommunikationsstrategie sowie durch Werbung finanzierte Mobilfunkangebote wie jüngst von E-Plus-Chef Thorsten Dirks ins Spiel gebracht sind vielversprechende Modelle. Es ist aber ein Hype, wenn PR-Agenturen Social Media Releases als Allheilmittel sowie klassische Pressearbeit als veraltet bezeichneten. Mit Zahlen aus einer Umfrage der dpa-Tochter newsaktuell wird belegt, dass viele Redaktionen die Möglichkeiten des Web 2.0 bislang nicht für Recherchezwecke nutzen.

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