The document discusses the characteristics of successful industries through examining the history and development of the modern tourism industry. It details how Thomas Cook established the first organized tourist company in the 1800s, creating inclusive travel packages. However, the document notes the tourism industry now faces challenges from competitors and changing customer preferences in the digital age, requiring companies to adapt their business models.

1. SUCCESSFUL INDUSTRIES
Matteo Ronci Elisabetta Principato Mattia Valloni
mEm

2. SUMMARY
 CHARACTERISTICS OF SUCCESSFUL INDUSTRIES
 THE STORY OF THE CREATOR OF MODERN TOURISM
 PROBLEMS, COMPETITORS AND STRATEGIES NOWADAYS
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

3. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES
• An understanding of what people want or need
• An ability to satisfy this need and do so better and
before anyone else does
AT THE RIGHT MOMENT
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

4. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES
FINDING THE BEST WAY
SUCCESSFUL ORDINARY
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

5. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES
THE FOCUS MOVED FROM
PRODUCT CUSTOMERS
PRICE
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

6. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES
COMPANIES OPERATING AS MONOPOLIES
OFTEN CONTINUE CREATING PRODUCTS THAT ARE
VERY DISTANT FROM PEOPLE’S NEEDS
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

7. THOMAS COOK’S HISTORY
THOMAS COOK 1808 - 1892
- founder of today's worldwide travel company
- the pioneer of popular tourism
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

8. THOMAS COOK’S HISTORY
The beginning (1841 )
• about 500 “temperance” members
• from Leicester to Loughboroug and back by railway
• one shilling per person included rail tickets and food.
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

9. THOMAS COOK’S HISTORY
His tours: Britain, Europe (1855) and America (1865)
• tickets at low prices
• all inclusive journey
• the forerunner of the modern holiday brochure
1869: first party up the Nile
1872: a tour around the world
(America, China and India)
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

10. THOMAS COOK’S HISTORY
He developed two important travel systems:
• the hotel coupon (1868)
• his circular note (1874)
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

11. THOMAS COOK’S HISTORY
Thomas Cook company became Europe second-largest
tour operator
- 19 million customers a year
- 33,000 employees in a lot of countries
- 3,000 travel agencies
- 46 hotels
- a fleet of 97 planes.
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

12. THOMAS COOK’S HISTORY
http://www.treccani.it/enciclopedia/cook/
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

13. FINAL CONSIDERATIONS
• And today ? What’s the future
for a tourism company ?
• New technologies and new
media are changing the world
around us
• The world become «shrunk»
• A click away and you can book
your own wonderful holiday
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

14. FINAL CONSIDERATIONS
People are increasingly
creating their own holidays
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

15. FINAL CONSIDERATIONS
It’s as simple as that !
Expedia.com
Edreams.com
Ryanair.com
Tripadvisor.com
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

16. FINAL CONSIDERATIONS
Economic Crisis and a global
demand recession
• Financial inability
• Job uncertainty
• Company saving measures
on business travel
Do the tourist companies have
a future ?
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

17. FINAL CONSIDERATIONS
• Cheaper accomodation alternatives
• A reduction in the number and lenght of business trips
• A partial substitutions with video and telephone
conference
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

18. FINAL CONSIDERATIONS
• Demand of luxury and
long range destinations is
following the same trend
• Political and civil conflicts
• Epidemic Influenza
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

19. FINAL CONSIDERATIONS
Do the tourist
companies have a
future ?
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

20. FINAL CONSIDERATIONS
- A new strategy for a new
business model !
According to Arthur D.Little
Global Management Consulting
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

21. FINAL CONSIDERATIONS
1. Differentiation from competitors
(services and targets)
2. Smart pricing approach
3. Innovation and Customers Services
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

22. FINAL CONSIDERATIONS
Thomas Cook is an emblematic case
• Wrong strategies: an excessive
focus on dimension?
• Wrong Financial allocation, almost
to the point of BANKRUPTCY?
http://www.treccani.it/enciclopedia/cook/
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

23. FINAL CONSIDERATIONS
The New interim
chairman Sam
Weihagen had to
close 200 shops
and cut around
1000 Jobs
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

24. FINAL CONSIDERATIONS
• Niche and exclusive
business rather than the
traditional package
holiday
• New rules, new strategy,
new technology
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

25. FINAL CONSIDERATIONS
We are living in an
economic crisis and
cultural transformation
The point, however
difficult, is to
understand how
dynamics work and
what move should be
made
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

26. FINAL CONDISERATIONS
So the question
is: Could investing
in emotions and
organization be
the winner
strategy ?
Offering ORGANIZED SAFETY DREAMS !
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

27. GLOSSARY
To arrange for
To negotiate with another individual in regard to a purchase and sale [Contrattare]
To book
Make a reservation [Prenotare]
To bring the bottom line back in the black
[Riportare il bilancio in positive]
Brochure
A small booklet often containing promotional material or product information [Opuscolo]
Carriage
A railroad passenger car [Carrozza]
Charge
The price asked for something [Spesa, Costo]
Core Business
An idealized construct intended to express that organization's "main" or "essential"
activity [Attività principale, il nucleo del business]
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

28. GLOSSARY
To Counter competition
An act, or a performance in a direction opposite to a person or thing [Contrastare la
concorrenza]
Counterfoil
The part of a check or other commercial paper retained by the issuer as a record of a
transaction [Talloncino]
Detachable
Designed to be unfastened or disconnected without damage [Staccabile]
Do-it-yourself activity
Describe making something without the aid of experts or professionals [Fai da te]
Downturn
A tendency downward, especially in business or economic activity [Calo, declino,
regressione]
Drawbacks
A disadvantage or inconvenience [Inconveniente]
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

29. GLOSSARY
Forerunner
A person who goes before of another [Precursore]
Lounge
A living room [Salotto]
Niche
A special area of demand for a product or service [Nicchia]
Party
A group of people who have gathered to participate in an activity [Gruppo]
To pave
To make progress or development easier [Spianare la strada (per qualcosa )]
To Shrink
To become or cause to become smaller in size [Restringere]
Short haul
A short distance [A breve distanza]
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

30. GLOSSARY
Steamer
A vehicle, machine, or engine driven by steam [Battello a vapore]
To Stem
To have or take origin or descent [Derivare]
Trait
A distinguishing feature, as of a person's character [Caratteristica]
FONTS
Web
http://www.thomascook.com/about-us/thomas-cook-history
http://en.wikipedia.org/wiki/Thomas_Cook
http://www.travelweekly.co.uk
Books
Business issues by Michael Black (B1.2)
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

31. SUCCESSFUL INDUSTRIES
THANK YOU
FOR YOUR ATTENTION FROM
mEm
“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni