Succesful Industries

SUCCESSFUL INDUSTRIES

Matteo Ronci Elisabetta Principato Mattia Valloni

mEm

SUMMARY

 CHARACTERISTICS OF SUCCESSFUL INDUSTRIES
 THE STORY OF THE CREATOR OF MODERN TOURISM
 PROBLEMS, COMPETITORS AND STRATEGIES NOWADAYS

“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

CONSIDERATIONS ON SUCCESSFUL INDUSTRIES

• An understanding of what people want or need
• An ability to satisfy this need and do so better and
before anyone else does

AT THE RIGHT MOMENT



FINDING THE BEST WAY

SUCCESSFUL ORDINARY



THE FOCUS MOVED FROM

PRODUCT CUSTOMERS

PRICE



COMPANIES OPERATING AS MONOPOLIES
OFTEN CONTINUE CREATING PRODUCTS THAT ARE
VERY DISTANT FROM PEOPLE’S NEEDS


THOMAS COOK’S HISTORY

THOMAS COOK 1808 - 1892

- founder of today's worldwide travel company
- the pioneer of popular tourism


The beginning (1841 )
• about 500 “temperance” members
• from Leicester to Loughboroug and back by railway
• one shilling per person included rail tickets and food.


His tours: Britain, Europe (1855) and America (1865)
• tickets at low prices
• all inclusive journey
• the forerunner of the modern holiday brochure

1869: first party up the Nile

1872: a tour around the world
(America, China and India)



He developed two important travel systems:

• the hotel coupon (1868)

• his circular note (1874)



Thomas Cook company became Europe second-largest
tour operator

- 19 million customers a year
- 33,000 employees in a lot of countries
- 3,000 travel agencies
- 46 hotels
- a fleet of 97 planes.



http://www.treccani.it/enciclopedia/cook/


FINAL CONSIDERATIONS

• And today ? What’s the future
for a tourism company ?

• New technologies and new
media are changing the world
around us

• The world become «shrunk»

• A click away and you can book
your own wonderful holiday



People are increasingly
creating their own holidays



It’s as simple as that !

Expedia.com

Edreams.com

Ryanair.com

Tripadvisor.com



Economic Crisis and a global
demand recession

• Financial inability

• Job uncertainty

• Company saving measures
on business travel

Do the tourist companies have
a future ?



• Cheaper accomodation alternatives

• A reduction in the number and lenght of business trips

• A partial substitutions with video and telephone
conference



• Demand of luxury and
long range destinations is
following the same trend

• Political and civil conflicts

• Epidemic Influenza



Do the tourist
companies have a
future ?



- A new strategy for a new
business model !

According to Arthur D.Little
Global Management Consulting



1. Differentiation from competitors
(services and targets)

2. Smart pricing approach

3. Innovation and Customers Services


Thomas Cook is an emblematic case

• Wrong strategies: an excessive
focus on dimension?

• Wrong Financial allocation, almost
to the point of BANKRUPTCY?

http://www.treccani.it/enciclopedia/cook/



The New interim
chairman Sam
Weihagen had to
close 200 shops
and cut around
1000 Jobs



• Niche and exclusive
business rather than the
traditional package
holiday

• New rules, new strategy,
new technology


We are living in an
economic crisis and
cultural transformation

The point, however
difficult, is to
understand how
dynamics work and
what move should be
made


FINAL CONDISERATIONS

So the question
is: Could investing
in emotions and
organization be
the winner
strategy ?

Offering ORGANIZED SAFETY DREAMS !


GLOSSARY
To arrange for
To negotiate with another individual in regard to a purchase and sale [Contrattare]

To book
Make a reservation [Prenotare]

To bring the bottom line back in the black
[Riportare il bilancio in positive]

Brochure
A small booklet often containing promotional material or product information [Opuscolo]

Carriage
A railroad passenger car [Carrozza]

Charge
The price asked for something [Spesa, Costo]

Core Business
An idealized construct intended to express that organization's "main" or "essential"
activity [Attività principale, il nucleo del business]


GLOSSARY
To Counter competition
An act, or a performance in a direction opposite to a person or thing [Contrastare la
concorrenza]

Counterfoil
The part of a check or other commercial paper retained by the issuer as a record of a
transaction [Talloncino]

Detachable
Designed to be unfastened or disconnected without damage [Staccabile]

Do-it-yourself activity
Describe making something without the aid of experts or professionals [Fai da te]

Downturn
A tendency downward, especially in business or economic activity [Calo, declino,
regressione]

Drawbacks
A disadvantage or inconvenience [Inconveniente]


GLOSSARY
Forerunner
A person who goes before of another [Precursore]

Lounge
A living room [Salotto]

Niche
A special area of demand for a product or service [Nicchia]

Party
A group of people who have gathered to participate in an activity [Gruppo]

To pave
To make progress or development easier [Spianare la strada (per qualcosa )]

To Shrink
To become or cause to become smaller in size [Restringere]

Short haul
A short distance [A breve distanza]


GLOSSARY
Steamer
A vehicle, machine, or engine driven by steam [Battello a vapore]

To Stem
To have or take origin or descent [Derivare]

Trait
A distinguishing feature, as of a person's character [Caratteristica]

FONTS
Web
http://www.thomascook.com/about-us/thomas-cook-history
http://en.wikipedia.org/wiki/Thomas_Cook
http://www.travelweekly.co.uk

Books
Business issues by Michael Black (B1.2)


SUCCESSFUL INDUSTRIES

THANK YOU
FOR YOUR ATTENTION FROM

mEm


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