Anne Tena is writing to Robert Burns, President of the Marketing Division at Nestle Purina, to express her interest in a Brand Management position upon completing her MBA in May 2008. She learned of Nestle Purina through online research and believes her skills in areas such as marketing, communications, and database management would be a good fit for the company's expanding marketing efforts. Anne is currently completing a marketing strategic plan for Nike as part of her MBA program. She has included her resume for Mr. Burns' review and requests the opportunity to discuss an open position further in early November.

1. Anne Tena
595 Commonwealth Avenue Boston, MA 02215 617-353-2834 antenna@bu.edu
October 31, 2007
Mr. Robert Burns “Prospecting” Cover Letter”
President, Marketing Division for opening a dialog with a
Nestle Purina target company with no
123 Checkerboard Square known job openings.
St. Louis, MO 63110
Dear Mr. Burns:
I learned of Nestle Purina through online research using TheVault.com in the Feld Career Center at Boston
University’s School of Management. Currently, I am completing my Masters of Business Administration with a
concentration in Marketing at BU and from my research on your web site, I believe there would be a good fit
between my skills and interests and your needs.
I am interested in a Brand Management position upon completion of my degree in May 2008. As a graduate
student, I am one of six members on a marketing development team where we are writing a strategic marketing
plan for Nike. My responsibilities include creating and implementing tailored programs including identifying
strategies and managing creative development. This requires the use of my creative, organization and leadership
skills. Through previous internship experience, I have established a strong background in database management
and marketing communications. These skills would benefit the marketing efforts of Nestle Purina.
Enclosed is my resume which further outlines my qualifications, making me well suited to the project areas in
which your division of Nestle is expanding efforts. I would appreciate the opportunity to discuss a position with
you, and will contact you in early November. Similarly, if you have any questions or if you need any additional
information from me, such as a company application form or transcripts, please do not hesitate to contact me at
(617) 353-2834 or via e-mail at antenna@bu.edu.
Thank you for your time and consideration.
Sincerely,
(Signature)
Anne Tena