The document discusses the importance of color in proposal design and provides tips for creating an effective color palette. It recommends developing a palette with 4-6 primary colors, secondary colors to complement the primary colors, and brighter accent colors. The palette should be expanded with tints and shades of the primary colors. Templates with the embedded color palette can save artist time. Color influences 60-80% of buyers' decisions, so the selected colors should represent the client's brand and mission. Upcoming articles will cover proposal art production, file handling, and budget-saving design tips.