This document outlines a promotional plan for the sport of golf and turf management using traditional and non-traditional media channels. It identifies the target audiences as the general public, golfers, potential golfers, and golf and turf managers. The key messages are promoting why people should play golf, where to play, tournament information for golfers, and news, events, and advances in turf care for managers. These messages will be delivered through articles, ads, spots, brochures, websites, social media like Facebook and YouTube, blogs, wikis, groups, and e-newsletters to spread information about golf and the field.