SlideShare a Scribd company logo
Northeast Leads Prom
Spending for Third Straight Year
$973$973
$733$733
$1,169
American Dads are supporting their child’s prom spending
by giving 63% more funding for the extravagant promposal
invite than moms — and 19% more for the big night
The Prom Experience
The Big Night
The Promposal
The Prom Experience
The Big Night
The Promposal
Dads Dish Out the Dough
Moms
Dads
$25k
$75k
or more
$859$859
$807
$1,079
$1,139
$978
$919
Parents are shelling out 73% of total prom costs –
an average of $989 for daughters versus $893 for sons
or less
2011
2012
2013
2014
2015
2015 Visa Prom Spending Survey
$919 average total
2015 prom spending
POPPING THE
PROMPOSAL
QUESTION
American households plan
on spending a whopping
$324 on promposals
Customize your prom budget and timeline to help
plan a night – and promposal – you’ll never forget
Cut Costs with the
Free Plan’it Prom App
Download for iPhone or Android
practicalmoneyskills.com/prom
2015 Visa Inc. Prom Spending Survey*
*The survey results are based on 3,000 live telephone interviews
conducted nationally in cooperation with GfK Roper OmniTel practicalmoneyskills.com/prom
American Families Plan to Spend
6% Less on Prom in 2015
Expensive Prom
for Smaller Wallets
Households that earn less than $25k
spend an average of $1,393 on prom
Families with household incomes
of $75k or more spend 41%
less, averaging $818 on
prom costs

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Prom2015 infographic

  • 1. Northeast Leads Prom Spending for Third Straight Year $973$973 $733$733 $1,169 American Dads are supporting their child’s prom spending by giving 63% more funding for the extravagant promposal invite than moms — and 19% more for the big night The Prom Experience The Big Night The Promposal The Prom Experience The Big Night The Promposal Dads Dish Out the Dough Moms Dads $25k $75k or more $859$859 $807 $1,079 $1,139 $978 $919 Parents are shelling out 73% of total prom costs – an average of $989 for daughters versus $893 for sons or less 2011 2012 2013 2014 2015 2015 Visa Prom Spending Survey $919 average total 2015 prom spending POPPING THE PROMPOSAL QUESTION American households plan on spending a whopping $324 on promposals Customize your prom budget and timeline to help plan a night – and promposal – you’ll never forget Cut Costs with the Free Plan’it Prom App Download for iPhone or Android practicalmoneyskills.com/prom 2015 Visa Inc. Prom Spending Survey* *The survey results are based on 3,000 live telephone interviews conducted nationally in cooperation with GfK Roper OmniTel practicalmoneyskills.com/prom American Families Plan to Spend 6% Less on Prom in 2015 Expensive Prom for Smaller Wallets Households that earn less than $25k spend an average of $1,393 on prom Families with household incomes of $75k or more spend 41% less, averaging $818 on prom costs