The document outlines a project aimed at increasing brand awareness of UNESCO World Heritage sites through Foursquare, targeting a goal to make these sites more accessible and mobile-friendly. It involves collaboration to gather data, such as images and text, from users who check in at these sites and includes a gamification aspect by offering badges for visiting multiple locations. To implement this project, UNESCO needs to coordinate with Foursquare to list and locate all World Heritage sites on the platform.

1. Project
World Heritage
Global Check-ins

2. Brand awareness on Foursquare.
Goals
Increase knowledge
about WH Sites.
Make the WH sites global
and mobile friendly.
Create a collaborative data (imgs / text)
people who’s checked in WH sites.

3. Some info about Foursquare
25 million users
2.5 billion check-ins
40 million venues

4. Insert all the Cultural and Natural sites of UNESCO
World Heritage on Foursquare Cities list.
Create a badge for the users who check in
5 different sites of WH (ex: WH DEFENSOR)
Idea
BRAND AWERENESS; KNOWLEDGE SHARING;
COLLABORATIVE DATA and METRICS
GAMIFICATION (Awards); CONTENT INTERATION

5. Example
SP badge
After visiting
5 places in Sao
Paulo, the users
receive a badge
from SP city.

6. If this project is approved, UNESCO should
contact Foursquare IT Administration to learn
how to insert all the WH sites on the platform.
We will need the list and location from all
the sites – that’s easy task :)
How to do it