SlideShare a Scribd company logo
Project
World Heritage
Global Check-ins
Brand awareness on Foursquare.
Goals
Increase knowledge
about WH Sites.
Make the WH sites global
and mobile friendly.
Create a collaborative data (imgs / text)
people who’s checked in WH sites.
Some info about Foursquare
25 million users
2.5 billion check-ins
40 million venues
Insert all the Cultural and Natural sites of UNESCO
World Heritage on Foursquare Cities list.
Create a badge for the users who check in
5 different sites of WH (ex: WH DEFENSOR)
Idea
BRAND AWERENESS; KNOWLEDGE SHARING;
COLLABORATIVE DATA and METRICS
GAMIFICATION (Awards); CONTENT INTERATION
Example
SP badge
After visiting
5 places in Sao
Paulo, the users
receive a badge
from SP city.
If this project is approved, UNESCO should
contact Foursquare IT Administration to learn
how to insert all the WH sites on the platform.
We will need the list and location from all
the sites – that’s easy task :)
How to do it

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Projeto Foursquare UNESCO

  • 2. Brand awareness on Foursquare. Goals Increase knowledge about WH Sites. Make the WH sites global and mobile friendly. Create a collaborative data (imgs / text) people who’s checked in WH sites.
  • 3. Some info about Foursquare 25 million users 2.5 billion check-ins 40 million venues
  • 4. Insert all the Cultural and Natural sites of UNESCO World Heritage on Foursquare Cities list. Create a badge for the users who check in 5 different sites of WH (ex: WH DEFENSOR) Idea BRAND AWERENESS; KNOWLEDGE SHARING; COLLABORATIVE DATA and METRICS GAMIFICATION (Awards); CONTENT INTERATION
  • 5. Example SP badge After visiting 5 places in Sao Paulo, the users receive a badge from SP city.
  • 6. If this project is approved, UNESCO should contact Foursquare IT Administration to learn how to insert all the WH sites on the platform. We will need the list and location from all the sites – that’s easy task :) How to do it