The song "Why This Kolaveri Di" by Dhanush became an overnight viral sensation in India in late 2011 due to its catchy tune and nonsensical lyrics that were open to many interpretations. While the lyrics do not have a literal meaning, some speculated it was about a man struggling to understand why a love affair went wrong or dealing with rejection in love. The song highlighted Dhanush's singing abilities and launched his career as a successful music composer in addition to being an actor in Tamil cinema.