Pizza Stix are a proposed new frozen snack product consisting of pizza slices rolled up on a stick for easy, less messy eating. The document summarizes market research on similar snacks, proposes Pizza Stix will fill a void as a healthier on-the-go pizza option. It outlines promotional plans including TV commercials and magazine ads targeting teens. The product would be placed in grocery store frozen aisles and priced competitively with similar items.

1. Project development: Pizza Stix By Cole M and Mackenzie P Great Healthy Snack that Tastes Great

3. Easy to make

4. Easy to eat

5. Less messy then Pizza pops

6. Tastes great

8. Cheese

9. Pepperoni

10. Deluxe

11. Hawaiian

12. Vegetarian Great Healthy Snack that Tastes Great

13. Development Process

15. Dunkeroo’s

16. Ritz crackers

17. Doritos

18. Frito/ Lays

19. Ms. Vickies

20. Hot Rods

22. Pilsbury Pizza Minis

23. Pilsbury Pizza Pops

24. Delisso Pizza

25. McCain Pizza

27. Frozen burritos

28. Schnieders Hot Stuff’s

29. Kraft Bagel-ful

30. Jamaican Patties

31. taquitos

33. Frozen burritos

34. Jamaican Patties

35. Taquitos

36. Heinz Pizza Bagel

37. Pilsbury Pizza Minis

38. Pilsbury Pizza Pops

40. McCain Pizza

41. Casa Di Mama Pizza

42. Frozen French Fries

43. Granola bars

44. Dunkeroo’s

45. Ritz crackers

46. Doritos

47. Frito/ Lays chips

48. Ms. Vickies

49. Hot Rods

51. Product Mapping The void Pizza Stix will fill in the market Being able to eat pizza without making the a mess The ability of an on-the-go pizza snack A healthy snack to take on the go

53. Cleaner to eat then most frozen snack/ meals (most involve a napkin to hold)

54. Quicker to make then frozen pizza

55. A quick warm snack unlike common room temperature snacks

56. Similar idea to Pogo by using the stick, but it is pizza