Programmatic and Native Advertising
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Challenges, Opportunities, problems, solutions, examples Key lessons for media publishers How to boost your digital revenues
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Identitätsindex Schweiz
Für 169 Unternehmen aus der
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sieben Parteien, 17 Kantone und
sieben Tourismusgebiete wurde
gemessen, wie stark sich die Menschen aus der Deutschschweiz
damit identifizieren (n = 1052).
Dabei wurden sowohl Kunden/
Nutzer als auch Nicht-Kunden/
Nicht-Nutzer befragt. Es handelt
sich um ein hinsichtlich Alter, Geschlecht und Kantonen repräsentatives Sample für die Deutschschweiz.
Zur Messung der Identitätsstärke
wurden die von FehrAdvice entwickelten ID-light Items verwendet,
wobei es sich um eine Kurzversion einer ausgedehnten Identitätsmessung handelt. Dies ermöglicht
einen breiten Vergleich über viele
Unternehmen und Branchen hinweg. Vertiefte Erkenntnisse zur
Kundenidentität von einzelnen
Unternehmen können im Rahmen
eines Kundenprojekts mit individueller Identitätsmessung ermittelt
werden.
Die Daten wurden von FehrAdvice in Zusammenarbeit mit dem
Marktforschungsinstitut Innofact
erhoben.
Identitätsindex Österreich
WAS GEMESSEN WURDE
Für 180 Unternehmen aus Österreich und aus dem Ausland, sieben
Parteien, drei Bundesländer und elf
Tourismusgebiete wurde gemessen, wie stark sich die Menschen
aus Österreich damit identifizieren
(n = 1044).
Dabei wurden sowohl Kunden/
Nutzer als auch Nicht-Kunden/
Nicht-Nutzer befragt. Es handelt
sich um ein hinsichtlich Alter, Geschlecht und Bundesländer repräsentatives Sample für Österreich.
Zur Messung der Identitätsstärke
wurden die von FehrAdvice entwickelten ID-light Items verwendet,
wobei es sich um eine Kurzversion einer ausgedehnten Identitätsmessung handelt. Dies ermöglicht
einen breiten Vergleich über viele
Unternehmen und Branchen hinweg. Vertiefte Erkenntnisse zur
Kundenidentität von einzelnen
Unternehmen können im Rahmen
eines Kundenprojekts mit individueller Identitätsmessung ermittelt
werden.
Die Daten wurden von FehrAdvice
in Zusammenarbeit mit dem
Marktforschungsinstitut Mindtake
erhoben.
Potenziale entfalten
Wie wir Mädchen für technische und naturwissenschaftliche Berufe begeistern können.
Die Erforschung neuer Medikamente gegen Krankheiten,
die Entwicklung umweltfreundlicher Technologien oder
die Programmierung selbstfahrender Autos: Wichtige
gesellschaftliche Lösungen von morgen und bedeutende
Innovationen entstammen der Welt der MINT-Berufe (Mathematik,
Informatik, Naturwissenschaften und Technik).
MINT-Berufe bieten ein spannendes Aufgabenfeld, vielseitige
Möglichkeiten, die Gesellschaft zu verändern, und hervorragende
Jobperspektiven. Mehr noch: Unsere Welt wird immer digitaler,
Fähigkeiten in diesem Bereich werden immer stärker gesucht.
Millionen Menschen können in diesem Bereich in den nächsten
Jahren Arbeit finden – trotzdem entscheiden sich nur verhältnismäßig wenige junge Mädchen für eine Karriere im MINT-Umfeld.
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Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
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European public and policy elite views of US tech companies
This presentation explores consumer attitudes to US tech companies in France, Germany, the UK and Brussels, how that interacts with media coverage, and what is driving the European regulatory agenda towards the internet and technology companies.
For more information please contact:
Chris Blundell: http://www.brunswickgroup.com/people/directory/chris-blundell/
Philippe Blanchard: http://www.brunswickgroup.com/people/directory/philippe-blanchard/
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Key highlights include:
• Rise in investment decisions based on the data premium
• Cybersecurity’s importance to M&A
• Data protection increasingly crucial
• Financial services at greatest cyber risk
• Data premium lags in Europe
For more information please contact:
Mark Seifert: www.brunswickgroup.com/people/directory/mark-seifert/
Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/
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Die Budgets für den Digital-Bereich variieren in bestimmten Schlüsselfaktoren. Welche Schwerpunkte hier gesetzt werden, zeigen die folgenden Slides.
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Eight years after the global financial crisis triggered a slate of new rules and regulations, a Brunswick Group survey of 2,039 respondents from four countries finds continuing deep skepticism across the globe about the benefits of big banks and the effectiveness of financial regulation.
Key findings:
Eight years post-crisis, anxiety persists
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Download this document (as well as other whitepapers and case studies) for free at http://en.eyeka.net/our-works
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Investors sharply reduce their post-close valuations of companies that have completed acquisitions when data breaches are revealed.
Brunswick’s third annual data valuation survey also found that investors raise their post-deal valuations for companies that have demonstrated preparation for cybersecurity issues.
The survey results, which reflect the views of 208 buy-side investors and sell-side analysts across the US, UK, Europe, and Asia, offered good news for companies taking steps to address cybersecurity issues.
For more information please contact our Washington DC office:
www.brunswickgroup.com/contact-us/washington-dc/
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The document discusses how premium publisher partnerships and content marketing can help generate better leads. It explains that content marketing involves publishing material to promote a brand through a more subtle approach than traditional advertising. Effective content marketing provides consumers with valuable information while giving publishers content and advertisers a larger audience and stronger brand. Premium publisher partnerships allow advertisers to access engaged audiences and leverage the publisher's expertise and resources. When combined with native advertising, these partnerships can widen the purchase funnel by 29% on average and increase clicks by 31% compared to traditional ads alone.
Perceptions of Chinese businesses going global
In 2016, China has surpassed all other countries in cross-border M&A. Yet, this unprecedented level of investment is not without its challenges. Nearly one in ten attempted acquisitions by Chinese companies fail.
In Brunswick’s report, “Deals, Dreams & Doubts,” we go beyond the traditional deal volume and deal value data to understand the perceptions of those with a stake in Chinese outbound investment from Chinese business leaders to opinion elites. We surveyed 1,600 top decision makers in China and three of the top markets for Chinese outbound investment – the United States, the United Kingdom and Germany – to gain an insight into what drives the decision to invest and what impacts the decision to approve or reject investments by Chinese companies.
M&a communication
Communicate in 4 dimensions - listen, inform, lead, and involve. Planning communication for an M&A deal should not wait. Information about the target organization is publicly available. It is crucial to keep communication momentum after the deal to prevent a vacuum and splintered culture. Manage repercussions by addressing what employees want to know and how they wish to be informed. Train managers in face-to-face communication and monitor effectiveness. Communicate clear, consistent messages and consider specific communication for key talent.
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My cs forum talk about how native advertising, content marketing, journalism and content strategy can help each other.
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E jeföhl dat verbingk – Content with a Sense of Community
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How premium publisher partnerships and content marketing can help generate be...
How premium publisher partnerships and content marketing can help generate be...
More from Alexis Johann
Identitätsindex Schweiz
Für 169 Unternehmen aus der
Schweiz und aus dem Ausland,
sieben Parteien, 17 Kantone und
sieben Tourismusgebiete wurde
gemessen, wie stark sich die Menschen aus der Deutschschweiz
damit identifizieren (n = 1052).
Dabei wurden sowohl Kunden/
Nutzer als auch Nicht-Kunden/
Nicht-Nutzer befragt. Es handelt
sich um ein hinsichtlich Alter, Geschlecht und Kantonen repräsentatives Sample für die Deutschschweiz.
Zur Messung der Identitätsstärke
wurden die von FehrAdvice entwickelten ID-light Items verwendet,
wobei es sich um eine Kurzversion einer ausgedehnten Identitätsmessung handelt. Dies ermöglicht
einen breiten Vergleich über viele
Unternehmen und Branchen hinweg. Vertiefte Erkenntnisse zur
Kundenidentität von einzelnen
Unternehmen können im Rahmen
eines Kundenprojekts mit individueller Identitätsmessung ermittelt
werden.
Die Daten wurden von FehrAdvice in Zusammenarbeit mit dem
Marktforschungsinstitut Innofact
erhoben.
Identitätsindex Österreich
WAS GEMESSEN WURDE
Für 180 Unternehmen aus Österreich und aus dem Ausland, sieben
Parteien, drei Bundesländer und elf
Tourismusgebiete wurde gemessen, wie stark sich die Menschen
aus Österreich damit identifizieren
(n = 1044).
Dabei wurden sowohl Kunden/
Nutzer als auch Nicht-Kunden/
Nicht-Nutzer befragt. Es handelt
sich um ein hinsichtlich Alter, Geschlecht und Bundesländer repräsentatives Sample für Österreich.
Zur Messung der Identitätsstärke
wurden die von FehrAdvice entwickelten ID-light Items verwendet,
wobei es sich um eine Kurzversion einer ausgedehnten Identitätsmessung handelt. Dies ermöglicht
einen breiten Vergleich über viele
Unternehmen und Branchen hinweg. Vertiefte Erkenntnisse zur
Kundenidentität von einzelnen
Unternehmen können im Rahmen
eines Kundenprojekts mit individueller Identitätsmessung ermittelt
werden.
Die Daten wurden von FehrAdvice
in Zusammenarbeit mit dem
Marktforschungsinstitut Mindtake
erhoben.
Potenziale entfalten
Wie wir Mädchen für technische und naturwissenschaftliche Berufe begeistern können.
Die Erforschung neuer Medikamente gegen Krankheiten,
die Entwicklung umweltfreundlicher Technologien oder
die Programmierung selbstfahrender Autos: Wichtige
gesellschaftliche Lösungen von morgen und bedeutende
Innovationen entstammen der Welt der MINT-Berufe (Mathematik,
Informatik, Naturwissenschaften und Technik).
MINT-Berufe bieten ein spannendes Aufgabenfeld, vielseitige
Möglichkeiten, die Gesellschaft zu verändern, und hervorragende
Jobperspektiven. Mehr noch: Unsere Welt wird immer digitaler,
Fähigkeiten in diesem Bereich werden immer stärker gesucht.
Millionen Menschen können in diesem Bereich in den nächsten
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Paid Content: In search for a plan B
Buying behaviour is influenced by reference prices. The reference point can be shifted using behavioral economics and
behavioral insights.
5 steps to shift the reference price of digital news content from zero. A model to introduce paid content successfully.
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Algorithmen und Aggregatoren verändern den klassischen Journalismus. Das Ende der Qualität? Nein, aber zuerst müssen wir vom Referenzpreis "Gratis" weg - und das geht nur über innovative Zugänge. Die Basis sind Erkenntnisse der Verhaltensökonomie.
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandStory Telling Master Class - Jennifer Morilla
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Pillar-Based Marketing Master Class - Ryan Brock
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Influencer Marketing Master Class - Alexis Andreasik
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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