The document discusses programmatic advertising services, which utilize software to automate the buying and placement of digital ads in real-time, allowing for highly-targeted advertising based on demographics such as age, gender, and location. It covers various methods of programmatic ad buying, including automated guaranteed and auction-based systems, and highlights the cost-effectiveness of eliminating reliance on human ad buyers. Additionally, it explains the role of demand side platforms (DSPs) in managing and optimizing advertising performance metrics.

1. PROGRAMMATIC
ADVERTISING
SERVICES

2. Type of software to acquire digital advertising
The primary process of acquiring advertising have factors like RFPs,
negotiations, and manual orders. People need to make a
compromise to produce some ads with a publisher and follow the
commitment.
Programmatic Terminology

3. To target the group of audiences, you want to see your
advertisements.
Through including gender, age and location, you rest assure you are
transmitting highly-targeted messages to the right group of people.
You can also choose which publishers you want your ads to appear,
permitting you to pay only for efficient ads, wherein they will
appear at the right time to be seen by the right group of audiences.
This option is more cost-effective with higher functions because
human ad buyers and salespeople aren’t always trustworthy and
might also be costly.
Programmatic Advertising

4. Incorporate machines to buy ads in actual time
Grants the automation of fundamentals like buying, placement and
optimization of the media inventory through a real-time bidding
system.
Programmatic Ad Buying

5. Automated buying of guaranteed advertising space without an
auction.
Other terms are 'automated guaranteed', 'programmatic
guaranteed', or 'programmatic premium'.
Programmatic Direct

6. Automated process of negotiating with media that’s bought and
sold by technology platforms in real-time.
Before bidding takes place, publishers make the space available for
brands and advertisers.
Different elements need to consider like type of people and rates.
Programmatic RTB (Real-Time Buying)

7. Demand Side Platform is an online system permits buyers of
internet-based advertising inventory to barter, handle and bid in
real time for the cost of display ads.
DSP system grants study of performance metrics, such as cost per
click or cost per action.
You can also collect information about ad frequency and place ads
in high media formats and sometimes the system incorporates video
tracking.
To get more information about programmatic advertising services,
visit –http://www.digitalmediasapiens.com/
DSPs (Demand Side Platform)