The document outlines a self-serve programmatic advertising platform designed for advertisers to optimize their campaigns and achieve measurable ROI through advanced DSP technology. Key features include full transparency in media buying, real-time data targeting, multiple creative uploads, and customizable campaign optimization options. The platform supports various ad placements and targeting capabilities to help advertisers reach their desired audiences effectively.

2. Introduction
 Our DSP is a complete self-serve programmatic advertising platform,
with a state-of-the-art DSP technology that provides advertisers with
the tools they need to achieve their goals and ROI, with measurable
results. For branding campaigns, we provide advertisers with tools to
reach their target audiences across the highest quality publishers,
supported by data, brand safety across video, banners and rich media.
 Being an Adtech company we continue to innovate and build an even
stronger and industry leading DSP.
 We help advertisers discover and acquire the highest-quality new
users that drive traffic across their apps and Mobile/Desktop sites.
We 100% optimize campaigns towards advertiser goals.

3. Transparency
 We provide full media buying transparency and custom real-time
reporting down to ad placement level so that advertisers always
know where their ads are being served, what’s driving conversions
and insights to drive actionable optimization.
 SSP placements will give you options of making choice between
available supply sources.
 You can set different Bid amount for different sources as per
performance.

6. Features
 Our DSP enables marketers to leverage real-time data to better target
consumers in any location, measure how ads drive footfall traffic
into stores.
 You can upload different creative's such as Image banners, 3rd party
tags, VAST, Native, POP and many more.
 You can even White list or Blacklist Domains /App ID’s on the basis
of their performance.
 Basic targeting features such as Geo, Category, Day Parting, OS,
Domain, Publisher ID, Device, Carrier, Connection Type, Geo Fence,
Bid Request parameters, City and State targeting.

8. Optimization
 You could optimise your campaign as per your
requirement.
 You can optimize your campaign on the basis of
Campaign Level Caps / Site ID or App ID Level Caps /
Domain or Bundle ID Level Caps.
 You can select from any of the option given such as
Impressions / Clicks / Actions / Revenue / Cost as per
your campaign goals.