This document discusses how film producers choose target audiences and provides an example by summarizing the 2011 film Captain America. It notes that the film was based on a Marvel comic about a soldier who undergoes experiments to become a super soldier named Captain America. It fights Nazis and sacrifices himself. The target audience for Captain America was comic book fans. The film had a $140 million budget and grossed $368.6 million worldwide. Its first TV advertisement aired during the 2011 Super Bowl at a cost of $3 million.