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Samantha Rogan


Producer and audience


In this essay i will be discussing how and why film producers target different audiences.
There are a lot of different factors that have to be considered when choosing a target
audience




Plot

Based on the marvel comic’s character from World War 2, a brave
young soldier (Steve Rogers) volunteers to undergo experiments for
the us army super soldier program. They succeed in making him
into a human weapon. They realise that he is too expensive to put
him into combat so instead they make him an army celebrity and
parade him across Europe. A Nazi plot reveals itself and Rogers
must stand up and become the first avenger to save his country, he
becomes captain America. During a mission to Germany to stop the
archenemy the red skull from launching rockets at the allies captain
America sacrifices himself and ends up frozen for 6 decades.

Captain America’s target audience is comic book fans

Genre- sci-fi, adventure and action

Director- Joe Johnston

Producer- Kevin feige

Screenplay- Christopher Markus and Stephen Mcfeely

Based on- Captain America by Joe Simon and Jack Kirby

Starring- Chris Evans, Tommy lee Jones, Hugo weaving and Hayley Atwell

Distributer- paramount pictures

Budget-$140, 000, 000

Box office takings- $368,608,363

UK release date- 29th July 2011
Samantha Rogan


Marketing

The first television advertisement was aired in the United States during the superbowl XLV
on the fox network, paramount paid $3 million to run the 30 second advertisement

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Producer and audience essay for paul

  • 1. Samantha Rogan Producer and audience In this essay i will be discussing how and why film producers target different audiences. There are a lot of different factors that have to be considered when choosing a target audience Plot Based on the marvel comic’s character from World War 2, a brave young soldier (Steve Rogers) volunteers to undergo experiments for the us army super soldier program. They succeed in making him into a human weapon. They realise that he is too expensive to put him into combat so instead they make him an army celebrity and parade him across Europe. A Nazi plot reveals itself and Rogers must stand up and become the first avenger to save his country, he becomes captain America. During a mission to Germany to stop the archenemy the red skull from launching rockets at the allies captain America sacrifices himself and ends up frozen for 6 decades. Captain America’s target audience is comic book fans Genre- sci-fi, adventure and action Director- Joe Johnston Producer- Kevin feige Screenplay- Christopher Markus and Stephen Mcfeely Based on- Captain America by Joe Simon and Jack Kirby Starring- Chris Evans, Tommy lee Jones, Hugo weaving and Hayley Atwell Distributer- paramount pictures Budget-$140, 000, 000 Box office takings- $368,608,363 UK release date- 29th July 2011
  • 2. Samantha Rogan Marketing The first television advertisement was aired in the United States during the superbowl XLV on the fox network, paramount paid $3 million to run the 30 second advertisement