This financial document shows assets, liabilities, and shareholder equity for two years, 2015 and 2016. Total assets included cash, accounts receivable, inventories, and other assets. Total liabilities included accounts payable, accrued compensation, income taxes payable, and other liabilities. The remainder was shareholder equity. A separate section discusses stock performance with high and low prices over the years.

1. Selling

2. promotion

3. Selling

4. 2015 2016
Assets
–Cash and short-term investments
–Accounts receivable
–Inventories
–Other
Total Assets
Liabilities
–Accounts payable
–Accrued compensation
–Income taxes payable
–Other
Total Liabilities
Shareholder Equity

5. Process

6. Pricing strategy

7. Pricing strategy

8. STOCK PERFORMANCE
15
20
25
30
High
Low