SlideShare a Scribd company logo
POint
Point
promotion
Selling
2015 2016
Assets
–Cash and short-term investments
–Accounts receivable
–Inventories
–Other
Total Assets
Liabilities
–Accounts payable
–Accrued compensation
–Income taxes payable
–Other
Total Liabilities
Shareholder Equity
Process
Pricing strategy
Pricing strategy
STOCK PERFORMANCE
15
20
25
30
High
Low

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