Centra Panoramic Wellness provides health and wellness programs and services to businesses to create healthier workforces. After Centra Health purchased Panoramic, they engaged Proforma to develop a brand identity and suite of marketing materials to promote Panoramic's services. Proforma established branding guidelines and designed collateral like brochures, presentations, and direct mail pieces to position Panoramic as complementary to Centra while enabling it to sell programs independently. The materials highlighted Panoramic's comprehensive offerings across occupational health, wellness programs, onsite clinics, and health risk management to boost employee engagement and reduce business costs.

1. CASE STUDY
MARKETING FOR CENTRA PANORAMIC
about the client
Centra Panoramic Wellness—a division of the Centra Health network—is a leading provider to businesses of health risk management programs, wellness programs, occupational
health and onsite employee clinics. These programs are designed to create a healthier, happier, more productive and motivated workforce. On a larger scale through these
services, Panoramic is focused on increasing the overall health and well-being of the community.
capabilities: brand strategy marketing collateral design copywriting

2. the scenario
After purchasing Panoramic Wellness,
Centra turned to Proforma to build out a
full suite of marketing, communications
and promotional material for business
and consumer audiences. Centra wanted
Panoramic Wellness to have a brand that
is distinct but complementary to the core
Centra brand, enabling Panoramic to
successfully sell its programs to businesses
and other health systems outside of the
Centra service region.
the solution
To help Centra meet their goal, Proforma integrated Panoramic with the Centra logo and established a
style guide that defines how the logo may be used. Working with an already established color palette
that Centra wished to maintain through its initial transition period, our designers developed
the company’s corporate collateral, sales and marketing materials.

3. CENTRA PANORAMIC BRAND GUIDELINES
The bump out will be used where needed on documents with
a white background only. The bump out bar is always Pantone
7456 C and the logo is the primary Centra Panoramic logo.
The purple bar will always bleed off the page. The ratio of the
logo to bump out is as follows: the outermost logo points are
86% of the white bump out (14% smaller).
100%
86%
PROPER LOGO USES FOR
GRADIENT VERSION
PRIMARY LOGO
PRIMARY USE ON A
BLACK BACKGROUND
(tag line changes from 100%
black to 30%)
SECONDARY USE ON A
BLACK BACKGROUND
SECONDARY LOGO
DO NOT PUT THE
LOGO ON A BUSY
BACKGROUND
DO NOT INVERT
THE COLORS OF
THE LOGO
INCORRECT LOGO USES
DO NOT MAKE
THE LOGO ONE
SOLID COLOR
(with the exception
of white on black)
DO NOT PUT
A STROKE ON
THE LOGO
DO NOT USE THE
LOGO WITHOUT
THE ICON
DO NOT DISTORT
THE LOGO
DO NOT PUT A
GRADIENT ON
THE LOGO
DO NOT BEVEL OR
EMBOSS THE LOGO

4. CENTRA PANORAMIC IDENTITY PACKAGE
Dear Mr. Doe,
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odias maximagnatio blandit fugitatis solum ut undae verciatibus.
Sincerely,
Esther Elmore
1603A Enterprise Drive
Lynchburg, VA 24502
Mr. Lindenburg
1035 Avalon Drive
Forest, VA 24551
Mr. John Doe
1800 Long Way Rd.
Lynchburg, VA 24501

5. CENTRA PANORAMIC BROCHURE
actively caring for the
well-being of its employees.
Healthy people equal better
business. But being healthy
includes much more than an
occasional check-up or treating
issues after they have appeared.
Much like it is in business, it is
best to be proactive, educated
and consistent when it comes
to health and wellness.Another
factor that plays heavily into
employees’ ability to manage
their health is convenience.
Robust, well organized and
comprehensive resources
encourage and enable
employees to make their
health a priority.
ONE OF
THE KEYSTO A COMPANY’S SUCCESS IS
to provide a robust, comprehensive
and convenient wellness program.
Centra Panoramic offers a complete array
of employer health services, which are
efficient, smart, scalable and goal-oriented.
CENTRA
PANORAMIC
IS THE RESOURCE IN WHICH
COMPANIES CAN RELY ON
CENTRA
PANORAMIC
PROVIDES SERVICES
IN FOUR KEY AREAS:
OCCUPATIONAL
HEALTH
We offer the region’s only full-service occupational
medicine practice.We partner with employers to
provide worksite injury prevention, physical exams,
routine tests, injury care and work rehab.
WELLNESS
PROGRAMS
Wellness programs are a major component of
Centra Panoramic.We provide needs assessment,
program design, health risk assessments, wellness
coaching, screenings and fitness, nutrition and
smoking cessation programs.
EMPLOYEE
CLINICS
Employee clinics are vital in keeping medical costs
down. Options include onsite nursing services,
on-site and near-site clinics with extended hours,
labs and medications, and referrals to primary and
specialty care.
HEALTH RISK
MANAGEMENT
Health risk management analyzes claims data from
employer health plans and lost work time claims,
provides risk stratification reports and implements
care management solutions to reduce costs.
to help increase engagement, productivity
and morale by providing top-of-the-line
wellness programs, services and plans
that boosts the health of every employee.
Interweaving health into a company’s
culture is a proven, positive investment.
To learn more about our comprehensive
corporate wellness solution, call
434.237.LIFE (5433) or visit
PanoramicWellness.com.
occupational health
wellness programs
employee clinics
health risk management
CENTRA
PANORAMIC
CAN SET COMPANIES ON
A SUCCESSFUL PATH

6. PANORAMIC POWERPOINT PRESENTATION SLIDES

7. 1 PULL-UP BANNER
2 PATIENT CARDS
3 POCKET FOLDER
1 2
3