Daniel Booklin targets stylish, trend-setting urban professional women ages 25-35. She keeps up with the latest fashion trends from magazines and translates them to suit her lifestyle. During the week she prefers polished, professional looks with an edge, and on weekends aims to be more casual yet trendy. The line includes 12 styles ranging from skinny pants and a boyfriend blazer to dresses, jumpsuits, and skirts launching in March 2013. Fabrics include cotton, silk, wool and sizes 00-10.

1. Daniel Booklin
Private Line Development

2. s/s 2013
Daniel Booklin

3. Target Customer
WHO SHE IS
she is a stylish, urban woman between the age of 25-35. she is
single and lives in a large, fast-paced city. she has an education
and is very focused on her career. she keeps up to date with the
latest trends by subscribing to Harpers Bazaar and V Magazine,
and always translates the latest fashions to suit her lifestyle. she is
the trendsetter among her circle of friends, and the one people
will come to for fashion advice. she is a strong, independent
woman who does what she wants and wears what makes her
feel good, regardless of what others say. shes not afraid of taking
risks with fashion. she prefers neutral colours, but might opt for
coloured accessories or one bold piece. her outfits during the
week are very professional, yet still have an edge to them, and
on the weekends she likes to be more casual, but always remains
trendy.
HER INFLUENCES
olivia palermo. rachel zoe. ashley olsen. chanel iman. jessica
stam. blake lively. leighton meester.

5. Labels
Main Label
Care Label
Daniel Booklin Daniel Booklin
100% cotton
0
Size Label
machine wash cold.
do not tumble dry.
do not bleach.
0
Daniel Booklin
made in bangladesh
Hang Tag

6. Labels
Main Label Hang Tag
-end-fold label -made of a thick, sturdy paper
-woven cotton with stitched logo -covered in plastic to create
-stitched from both sides gloss
-3/4” tall, 3 1/2” wide -label is embossed
-colours: light grey background -1 3/4” wide, 5 1/2” tall
with charcoal grey stitching -attached to garment by a thick
black thread looped through a
Size Label button hole
-centre-fold label
-hangs below main label
-size range from 0-10
Care Label
-1/2” tall, 3/4” wide -made of cotton
-colours: charcoal grey background -centre-fold label
with light grey stitching -colours: light grey background
with charcoal grey print
-1” wide, 2” tall

7. Line Assortment

8. style #: 001
season: spring/summer 2013
concept: skinny pants
size range: 00-10
fabrication: cotton, spandex
vendor: D.B.
month in store: march
notes: button fly, back and side pockets

9. style #: 002
season: spring/summer 2013
concept: boyfriend blazer
size range: 00-10
fabrication: cotton shell, polyester lining,
leather lapel
vendor: D.B.
month in store: march
notes: 2-button closure, leather lapel

10. style #: 003
season: spring/summer 2013
concept: fitted, long-sleeved dress
size range: 00-10
fabrication: cotton, spandex
vendor: D.B.
month in store: march
notes: zipper along the full back

11. style #: 004
season: spring/summer 2013
concept: fitted, sheath dress with leather
detail
size range: 00-10
fabrication: cotton, polyester, leather
vendor: D.B.
month in store: march
notes: invisible zipper on the back

12. style #: 005
season: spring/summer 2013
concept: oversized long-sleeve t-shirt
dress
size range: 00-10
fabrication: silk
vendor: D.B.
month in store: march
notes: belted waist

13. style #: 006
season: spring/summer 2013
concept: deep V jumpsuit
size range: 00-10
fabrication: cotton, polyester
vendor: D.B.
month in store: march
notes: invisible zipper on the back

14. style #: 007
season: spring/summer 2013
concept: boyfriend shirt
size range: 00-10
fabrication: silk
vendor: D.B.
month in store: march
notes: peter pan collar, button placket
one-button unstructured cuff

15. style #: 008
season: spring/summer 2013
concept: fitted pencil skirt
size range: 00-10
fabrication: cotton, polyester
vendor: D.B.
month in store: march
notes: high-waisted

16. style #: 009
season: spring/summer 2013
concept: knife-pleated skirt
size range: 00-10
fabrication: wool, polyester
vendor: D.B.
month in store: march
notes: 1 1/2 inch pleats

17. style #: 010
season: spring/summer 2013
concept: scalloped peplum shirt
size range: 00-10
fabrication: silk
vendor: D.B.
month in store: march
notes: invisible zipper on the back,
darts

18. style #: 011
season: spring/summer 2013
concept: straight-leg ankle pants
size range: 00-10
fabrication: cotton
vendor: D.B.
month in store: march
notes: button fly

19. style #: 012
season: spring/summer 2013
concept: strapped bustier dress
size range: 00-10
fabrication: cotton
vendor: D.B.
month in store: march
notes: princess line, full skirt, zipper
on the back