PT Koneksi Integrasi was founded in 2015 and originally created a social sellers tool called Coral with chat-to-buy features, but pivoted in July 2016 to focus on building chat-to-buy features to serve the B2C e-commerce market as an e-commerce conversion booster company. The company's sales agent tool enables any e-commerce company to add a chat-to-buy feature on their homepage with the goal of increasing conversion rates by allowing users to preview orders and make payments.