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Primary Audience Research


Before we decided on what film genre and our initial ideas were
going to be, we needed to get an idea of what our audience would like
to see and what they prefer. To do this, we made a questionnaire
asking our audience of 20 people general questions about film, such
as their preferred genre and styles etc.
This is the questionnaire we used:


Audience Research Questionnaire
  1. What is your favourite genre of film?
  2. On average, what are the age ratings of the films you see?
  3. How many films do you see on average in a month?
  4. Do you watch the films on your own or with others? If you
     watch films with others, who?
  5. How much money do you spend on average a month on films?

Feedback
From analysing the results of our audience questionnaire, we found
out that:

  1. Our audience’s favourite genre of film is film noir and thrillers.
  2. The average rating of the films our audience sees is a 15 rating.
  3. On average, our audience sees around 10 films a month
  4. Our audience mostly watch the films they see with others and
     they tend to watch them with partners or friends.
  5. Our audience spends around £25 a month a month on seeing
     films.
Film Viewing                  Average Films Seen

                                                              5
                        Own                                   10
                        Others                                15
                                                              20




Favourite Genre of Film                 Average Age Ratings

                      Film Noir                               PG
                      Thriller                                12
                      Horror                                  15
                      Comedy                                  18




                    Audience Spending

                                          £10
                                          £15
                                          £20
                                          £25

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Primary audience research

  • 1. Primary Audience Research Before we decided on what film genre and our initial ideas were going to be, we needed to get an idea of what our audience would like to see and what they prefer. To do this, we made a questionnaire asking our audience of 20 people general questions about film, such as their preferred genre and styles etc. This is the questionnaire we used: Audience Research Questionnaire 1. What is your favourite genre of film? 2. On average, what are the age ratings of the films you see? 3. How many films do you see on average in a month? 4. Do you watch the films on your own or with others? If you watch films with others, who? 5. How much money do you spend on average a month on films? Feedback From analysing the results of our audience questionnaire, we found out that: 1. Our audience’s favourite genre of film is film noir and thrillers. 2. The average rating of the films our audience sees is a 15 rating. 3. On average, our audience sees around 10 films a month 4. Our audience mostly watch the films they see with others and they tend to watch them with partners or friends. 5. Our audience spends around £25 a month a month on seeing films.
  • 2. Film Viewing Average Films Seen 5 Own 10 Others 15 20 Favourite Genre of Film Average Age Ratings Film Noir PG Thriller 12 Horror 15 Comedy 18 Audience Spending £10 £15 £20 £25