The document summarizes primary audience research conducted to inform ideas for a new film. A questionnaire was distributed to 20 people to understand preferences around genre, age ratings, number of films viewed per month, who they watch with, and monthly spending on films. The results found the favorite genres were film noir and thrillers, most viewers see around 10 films a month rated 15 or higher, they typically watch with partners or friends, and on average spend £25 per month on films.