This issue of Rob Peetoom's magazine focuses on sporty summer styles with athletically inspired fashion and beauty looks. Paris Hilton attended the opening of Rob Peetoom's new Hair Spa in Bali, where he photographed her and the latest summer makeup collections. The magazine features bridal hairstyles, natural hair colors, sun care, beauty advice for women ages 20 to 60, catwalk fashion, her special day fashion, makeup tips, and information on Rob Peetoom's training academy and new hair spa in Bali.

1. PE SONAL STYLE
Rob Peetoom’s Hair, Beauty and Fashion Magazine
SportySummer Issue
HAIR
her SPECIAL day
SUN CARE
BEAUTY
PRETTY, PRETTIER,
PRETTIEST!
at any age from
2060
to
PARIS MAKE-UP
HILTONat home
with the
SUMMER
TOP 3
PEETOOM NOWopen:
Hair Spa
FAMILY BALI
Summer 2012 nr. 4 E 4,75
‘Rob is in a league of his own’
Rob Peetoom
photographs HIND

2. CONTENTS
INFO
HAIR
Healthy Hair 20
Bridal hairstyles 66
Natural Colors 79
Sun Care 92
BEAUTY
Beauty file: Your looks at 20, 30, 40, 50, 60 42
PERSONAL STYLE
Paris Hilton, Dress to impress 07
About Rob Peetoom 19
Hind, Express yourself 48
Bali street style 90
Family Portrait: Peetoom@Holland 40
MAKE-UP
The Summer Make-up Winning Team 28
FASHION
Catwalk fashion 34
Her Special Day 58
My Summerlook, by fashionista Rochelle Peetoom 69
FEATURES
Training at Rob Peetoom Academy 56
Londen, here we come! 70
Hair Spa Bali 86
AND
List of all Rob Peetoom salons 95
Sales information 95
cover model Paris Hilton photography Rob Peetoom
A’dam) make-up Renate Polak dress Issa hat Biasa
assistant photography Jeannette Huisman styling
earrings & bracelets Roch-elle ring Elizabeth &
Charles Jay hair Sergio Pattirane (RP H + B
James Thorns diamant bracelets Cartier
Founding editor Rob Peetoom Editor-in-chief Moniek de Blij
Art director Maartje Breed Editorial staff Myrle Bleumink, Jeannette
Huisman, Charles Jay, Susanne Kroes, Vincent Langedijk, Rochelle
Peetoom, Inge van der Plas Editorial office 023 531 73 09
23
3

3. The CreatorsStyle
Moniek de Blij
Editor-in-chief
INFO
of Personal
To get in the mood for this summer’s Olympics, we’re embracing the sporting life in this
issue of Rob Peetoom Magazine, with athletically inspired styles and scenes. Our brides
take to the boxing ring, singer Hind gets a rope workout, we go shopping in - where else?
- London, and we show you how to keep your hair looking great even while breaking a
sweat at the gym. Paris Hilton attended the opening of Rob Peetoom’s latest salon in
Bali, the ultra-high-end Hair Spa, where he also shot the latest make-up collections for
summer 2012. These are just some of the many features included in our Sporty Summer
Issue. Oh, and my hair looks best after I’ve had it blown out at the salon, with the big
round brush. It’s a little gift I like to give myself - I get lots of curls and shine, and it looks
great all week!
Charles Jay
Moniek de Blij Fashion stylist
Editor-in-chief
moniek@robpeetoom.nl
‘My essential summer items: SPF 30 sunscreen, self-tanner,
bronzing powder and a UV protection shampoo.’ My favourite
form of exercise is walking my female Saint Bernard, always
at her pace…’ ‘My hair looks good when… it’s not too neat, the
roots are just starting to show, and I’ve had the good sense to
let the stylist trim my fringe instead of doing it myself.’ Beauty
tip: ‘Try using dry shampoo as a styling powder by working it
through the ends of your hair - you’ll find it adds lots of volume.’
‘My essential summer items: loafers, denim cut-offs and oversized
Karen van Ede bags. My favourite forms of exercise: running and swimming.’ My
Beauty Editor favourite trends for the season are… digital prints, like the T-shirts and
long-sleeved shirts from Birds of Paradise, Givenchy’s Spring/Summer
(and Beauty Editor Collection 2012. They look great with a simple pair of Cheap Monday
of Vogue nl) jeans. Now’s the time to try out these styles, so be creative!’ Beauty tip:
‘Have a cup of green tea for breakfast every morning.’
Carla Rep
Make-up artist
‘My essential summer items: sundresses and sunscreen with an SPF of
at least 30. And when it gets very hot out, I like to use vitamin and mineral
spray on my face. It’s wonderfully refreshing and better than regular facial
spray, which is really drying on the skin.’ What do sports and exercise mean
to me? I love them! It’s an opportunity to clear my head, and I like feeling my
muscles after a workout. :)’ ‘My hair looks good... the day after I’ve been to
the salon for a treatment and blowout. That’s when my natural curls start to
show, but a little more polished and less frizzy.’ Beauty tip: ‘You should use
an SPF moisturiser every morning from the spring to November each year - Imported and distributed by Indowines
that way, your skin is protected when you unexpectedly find yourself sitting
23
sales@indowines.net
outside in a street café. Once you’re out in the sun it’s already too late, since
you can get sunburn after just 20 minutes.’

4. PERSONAL STYLE
Paris Hilton
‘Dress to impress’
Exclusive interview by our special reporter, Rochelle Peetoom
When Paris Hilton, who describes her personal style as ‘young,
elegant, fresh and sexy’, attended the recent grand opening of
Rob Peetoom’s Hair Spa in Bali, Rob himself captured that style
with his camera. Rob’s daughter Rochelle caught up with Paris,
asking about her style icons, beauty secrets, favourite look on a
photography Rob Peetoom assistant Jeannette Huisman make-up Renate Polak hair Sergio Pattirane Hair + Beauty Amsterdam styling Charles Jay
man, and her favourite accessories. (continued on page 12)
Dress ISSA
Hat BIASA
Ring JESSICA
HICKS
7

5. PERSONAL STYLE
‘I love velour tracksuits – they’re so
comfortable!’
Dress Avelon
Purse Paris Hilton
handbag collection
Sunglasses Tom Ford
Bracelet with diamonds
Buddha to Buddha
Silver bracelets
Roch-elle
Dress Farah Khan Shoes Christian
Purse Paris Hilton Louboutin
handbag line
collection
Watch & Ring NICKY HILTON
JEWELRY COLLECTION 9

6. ‘I like to wear all PERSONAL STYLE
my jewellery at the
same time – the
more, the better’
Golden dress Farah Khan
Statement crystal necklace
Droppedpin
Ring Nicky Hilton
Dress ‘Kathleen’ Farah Khan jewelry collection
Gloves with met gems Golden bracelet with diamonds Cartier
stylist’s own Golden bracelets Roch-elle
Siver bracelets Roch-elle
Purse Paris Hilton handbag
line collection
11

7. PERSONAL STYLE
INFO
‘I used to be a tomboy’
HHOW DO YOU LIKE BALI? THIS IS YOUR FIRST WHO ARE YOUR FAVOURITE DESIGNERS?
VISIT, ISN’T IT? ‘Dolce & Gabbana, Roberto Cavalli, Chanel and Farah
‘Yes, this is my first time here. I love it! Bali is a Kahn.’
beautiful island, with a rich culture and lovely people.
The rice paddies look so peaceful, and I loved feeding DO YOU MIX DESIGNER CLOTHES WITH HIGH-
the monkeys at the Pura Uluwata (one of the main STREET FASHION BRANDS LIKE H&M, ZARA AND
holy temples on the island – Ed.).’ TOPSHOP?
‘It doesn’t matter who designed something or how
DID YOU ENJOY THE OPENING PARTY OF ROB much it costs – it’s about what it looks like. Is it fun? Is
PEETOOM’S HAIR SPA? it sophisticated? That’s what really matters. So, yes,
‘Yes, it was a great party! Cheyenne and I (Cheyenne I do mix clothes from all price ranges, all designers
is Rob Peetoom’s niece and a close friend of Paris’s and from all over the world. It’s all about how you
- Ed.) had a lot of fun. I’m glad he invited me - I’ve wear it.’
known him for a long time; he’s a very nice and very
talented man. DO YOU PAY JUST AS MUCH ATTENTION TO YOUR
LINGERIES AND PYJAMAS?
YOU LOOKED GORGEOUS AT THE PARTY. HOW DO ‘Yes, absolutely. I love sexy lingerie and like to wear
YOU MANAGE TO ALWAYS LOOK SO GOOD? the designs from my own Honey Bunch collection.
‘My mom taught me to take care of my skin, so I (Honey Bunch is Paris’s Tokyo-based concept store,
drink lots of water, stay out of the sun, use moisture- featuring an ultra-feminine, girlish collection of soft,
retention skin creams, and get regular facials at the supple, figure-hugging fabrics, many of which are
spa. Also, I always dress for the occasion. My motto floral patterned.) I also love wearing velour tracksuits
is simple: dress to impress. You need to always look - they’re so comfortable!’
your best – life’s too short to make compromises.’
WHAT ARE YOUR FAVOURITE ACCESSORIES?
HOW WOULD YOU DESCRIBE YOUR PERSONAL ‘Headbands, diamonds, large rings, and bags from
STYLE? my own Paris Hilton collection.’ (There are Paris
‘Fashion changes all the time and my style is just as Hilton Handbag & Accessories stores in Kuala
varied, but always with a touch of Paris. I adore pink Lumpur, Singapore, Taipei and Kuwait City - Ed.)
and can style myself as Barbie or a businesswoman,
or very casual, but the look isn’t complete without a WHAT’S YOUR FAVOURITE LOOK FOR MEN?
little bling. I would describe my style as young, fresh, ‘I don’t think guys should try too hard. I like a man
elegant and sexy.’ in a suit, James Bond-style, but I also like to see a
guy dress in a pair of jeans and a crisp white T-shirt.
AT WHAT AGE DID YOU FIRST BECOME I’m really turned off by guys who try very hard to
INTERESTED IN FASHION? look good, and I also hate diamonds on a man. I
‘I used to be a bit of a tomboy, but when I was 15, like confident men who look good in fresh, simple
I started modelling in New York. I attended all the clothes.’
major fashion shows and soon became very fashion-
conscious.’ BIKINI OR BATHING SUIT?
‘Bikini, no contest! I have lots of them, they’re all
WHERE DO YOU GET INSPIRATION FOR YOUR OWN super cute and come in all colours of the rainbow.’
DESIGNS?
(Paris designs shoes, bags, sportswear, jeans, DO YOU WEAR EARRINGS OR A NECKLACE, OR Name Paris Whitney Hilton Born 17 February
dresses, coats and tops for a variety of brands and BOTH AT THE SAME TIME?
under her own name. The items are sold at her own ‘I like to wear everything at the same time! I believe
1981 in New York City Nickname Star (her nanny
stores in the UK, US, Japan, Dubai, India and the in the more, the better. Obviously, it depends on what called her that when she was a little girl) Height
Philippines). ‘The world around me is a constant I’m wearing, but I love jewellery, so I wear as much 1.73 metres (5’8’’) Measurements 85-62-87 cm
source of inspiration for me. I travel all over the world of it as I can.’ (34-25-35) Cup size B (‘If you have a beautiful
and absorb all the colours, patterns and designs I face, you don’t need to get a breast enhancement to
see everywhere. I also attend fashion shows in Paris, FINAL QUESTION: WHAT ARE THE KEY ITEMS IN attract attention’). Shares her life with 5 dogs –
New York and Milan to stay up to date on trends. YOUR WARDROBE? 3 Pomeranians (Dolce, Sebastian and Prince) and 2
And I think it’s important to know what my fans like, ‘High heels, party dresses, cute hats and fishnet Chihuahuas (Tinkerbell and Bambi) Likes The Body Dress Farah Khan
because they’re the ones I design for.’ stockings.’ Shop bath products Style icons Marilyn Monroe and collection
Victoria Beckham Favourite game poker Beauty Silver braceletsRoch-elle
makeover transformed from a brown-eyed brunette Ring Lia Sophia
Ring Nicky Hilton
into a blue-eyed blonde (by wearing coloured lenses) jewelry collection
Beauty advice to women ‘No matter what you look Copper coloured bracelet avelon
like, confidence is always sexy.’
13

8. Paris outside the W
Hotel in Bali, where the
penthouse suite served PERSONAL STYLE
as the backdrop for the
photo shoot.
er
did it – anoth
YES!!! Welous shoot!
fabu
Crime
sc
W Hotene:
el!
It’s a wrap! Rob, Cheyenne, Paris,
Sergio, Rochelle, Savana and
Carmen.
Sergio
perfec
ting Pa
ris’s ha
ir.
eeded
id e much-n t
ed somir and movemeno.
Fans prov cool a in the phot
Oh, all right then,
one more!
Paris with her beauty team,
Sergio and Charles.
Photo shoot on th
penthouse suite. e balcony of the
What a view!
15

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TWITTER @WBALI

10. /BALIHEALTH +62 81 999 111 019 WWW.BALIHEALTH.COM PERSONAL STYLE
About Rob Peetoom
Rob Peetoom opened his first salon in 1969 and now owns thirteen
salons in the Netherlands and a Hair Spa in Bali. His name is not only
synonymous with beautiful hair, but also stands for stylish make-up and
superior beauty treatments.
All his salons work according to the same philosophy: a beautiful exterior
is attainable by everyone, but looks different for each individual. True
beauty lies within, and a good stylist knows how to bring the best out
in every client. Hair is done well when it suits the individual image and
personality of a woman - or a man, of course. And make-up is good when it
emphasises strengths and makes weaknesses fade into the background.
The best result of beauty treatments is a fresh, glowing skin.
Approach
The greatest moment is when people see
someone who just stepped out of a Rob
Peetoom salon and say: Wow, you look good!
Every treatment in a Rob Peetoom salon
starts with looking and listening. Only then
can the stylist create a style and choose a
colour that suits a particular client the most.
Or apply the make-up or beauty treatment
that brings out the client’s own beauty most
effectively. That’s why people go to Rob
Peetoom: because every woman and man
wants to bring out the best in themselves.
World Master Award
Besides the World Master Award, he is also a two-time winner of the Global Salon Business Award
and many other international awards. He has also been a jury panellist many times and was artistic
director at Intercoiffure Mondial. His Creative Team arranges hair for fashion shows and photo
shoots. In 2009, he also received a royal badge of honour and was dubbed a knight in the order of
Oranje-Nassau.
Image and
personality
Rob knows his own strengths. “I can cut
hair well,” he says, “but there are other
hairdressers who can do that too. What
not everyone can do is see quickly how
to cut a woman’s or man’s hair in such
a way that it fits with his or her image
and personality. I’m good at that, and
PROFESSIONAL FITNESS
my partners in all the salons are too.
All the stylists are trained in that skill
YOGA . BOX FIT . NUTRITION . TAI CHI . PERSONAL TRAINING . MARTIAL ARTS at the Rob Peetoom Academy.”
SWIMMING LESSONS . AQUA FIT . KIDS FITNESS . BOOTCAMPS . ZUMBA
19

11. Healthy
HAIR
Your stylist gives you the cut that
suits you best, but from there it’s
Hair
up to you. For shiny, luscious locks,
be sure to eat right and get regular
exercise. Summer’s almost here, so
photography Rob Peetoom assistant Jeannette Huisman make-up Jorge Alvarez hair Vincent Langedijk & Jorge Alvarez styling Charles Jay thanks to Reebok & Falke sports
now’s the time to start!
LIFEstyle
For healthy, bouncy hair, you need to get active! Just like your body, your hair benefits from a healthy
lifestyle. Playing sports and eating sensibly go together, so you’ll automatically start caring more
about what you put into your body. That’s important, because eating healthy and regularly makes your
hair more beautiful. Hair consists mainly of protein (keratin) and water. If you don’t get enough iron and
protein, it will eventually take its toll on your hair, making it dry and lacklustre.
21

12. short & SPORTS
HAIR
A short hairstyle is convenient if you have an active lifestyle: you can wash and dry your hair in no time
at all. The styles featured on these pages show that short hair can be very feminine. The short cut
is kept slightly longer on top, so you can wear your hair either with your fringe over your forehead or
slicked back from your face. His hair is a little longer on top as well, which adds versatility of style. And
that’s a good thing, since you’ll want a different look for the gym than for work!
23

13. HAIR
BEAUTY food
One thing on which all nutritional experts agree is that variety in your diet is important. Broccoli may be very good
for you, but you know what they say about too much of a good thing... Your hair and skin also benefit from four
portions of oily fish a week – they contain omega-3 fatty acids, which are good for you. As a general rule, brightly
coloured fruit and vegetables are healthy. Tomatoes and spinach, berries and peppers: colour me beautiful!
25

14. HAIR
Carlos Lens’
PERSONAL
GYM
As a wellness coach to many Dutch celebrities, Carlos
Lens owns an exclusive gym in Amsterdam, where you can
revitalise your body and spirit. All exercise is supervised
by a personal trainer, who creates a personal programme
with you based on your goals and fitness level. Losing
weight may be one reason to work out, but you may also
may be looking to improve your muscle tone or increase
stamina. The personal programme created for you is based
on physical training, nutrition and finding peace of mind.
A nutritional expert is available to provide advice, while
mental coach Mabel van Dungen offers meditation classes.
In the lounge of the gym you’ll find nutritional supplements
and you can also enjoy fresh juices, breakfast, lunch and
dinner there. A selection of healthy meals is also available
to take away after your workout
Personal Gym Amsterdam
Minervaplein 8
1077 TR Amsterdam
020 845 3029
info@personalgymamsterdam.nl
FB/Twitter @personalgymamsterdam.nl
www.personalgymamsterdam.nl
27

15. 1.Bright lips
2. Sharp eyeliner3.Strong brows
MAKE-UP
INFO
the
SUMMER
make-up
winning
TEAM
photography Rob Peetoom assistAnt Jeannette Huisman make-up Carla Rep styling Charles Jay thanks to Tipicorio.nl
Fresh, glowing skin with a hint of blush on your cheeks for that sun-
kissed look - that’s the basic make-up style for this summer. Pink
or coral lips, eyeliner and soft pastels or sparkling eye shadow in
silver, smoke or taupe, combined with strong brows. All make-up by
Youngblood and Sensai. Eyebrow make-up: Anastasia.
29

16. MAKE-UP
INFO
Skin Primer Youngblood HD Perfecting Powder Warmth. Blemishes are removed with Ultimate Concealer in Skin Youngblood Mineral Primer to moisturise skin and give it a healthy glow. Blemishes are removed with Ultimate
Medium Tan. Base: Loose Mineral Foundation in Coffee & Tawnee (mixed). Dusted down with HD Perfecting Concealer in Medium Tan. Base Liquid Mineral Foundation in Golden Tan. Dusted down with HD Perfecting Powder
Powder Warmth. Cheeks Pressed Mineral Blush in Plumberry. Eyes On moving eyelid up to and including crease Warmth. Lunar Dust bronzing powder in Twilight as a highlight. Shaper Pressed Mineral Blush in Bashful. Blusher
Pressed Individual Eye Shadow in Coco. Lunar Dust bronzing powder in Dust below the brow. Around the eye Pressed Mineral Blush in Blossom and Crushed Mineral Blush in Sherbet. Eyes Eyebrows highlighted with Anastasia
Liquid Eyeliner Black. Mascara Black/Onyx. Lips Deep Moist Shine Rouge (Sensai) in Nigairo (no. 110). Eyebrows eyebrow powder in Golden Ash. Crease Pressed Mineral Blush in Rouge. On moving eyelid Quartz from Pressed Eye
Anastasia. Shadow Quad 4 Eternity. Below brow Crushed Mineral Eye Shadow in Moonstone. Around the eye Liquid Eyeliner
Black. Mascara Black/Onyx. Lips Lasting Treatment Rouge (Sensai) in Hitoeume (number 18). 31

17. MAKE-UP
Skin For smooth, glowing skin Smoothing Water Make-up Base by Sensai. Blemishes removed with
Concealer no. 2 by Sensai. Base Fluid Finish in Almond Beige by Sensai. Highlighter Youngblood
Lunar Dust bronzing powder in Twilight. Dusted down with HD Perfecting Powder Warmth. Eyes
Eyebrows highlighted with Anastasia eyebrow powder in Medium Ash. Crease Pressed Mineral Eye
Shadow in Taupe. Around the eye Liquid Eyeliner Black. Mascara Black/Onyx. Lips The Lipstick
(Sensai) in Imayou (no. 04).
Skin Youngblood Mineral Primer to moisturise skin and give it a healthy glow. Blemishes are removed
with Ultimate Concealer in Tan. Base Cream to Powder Foundation in Honey. Dusted down with
HD Perfecting Powder Warmth. Blusher Pressed Mineral Blush in Tangier. Eyes In crease and on
moving eyelid: Eyeliner Pencil in Slade. On eyelid Crushed Mineral Eye Shadow in Heather Smoke.
Around eye Eyeliner Pencil Black as Black. Mascara Black/Onyx. Lips Deep Moist Shine Rouge
(Sensai) in Ume Kasane (no. 109). Eyebrows Anastasia.
33

18. Show 2 Love Tony Cohen
Show Hans Ubbink
Show Hans Ubbink
summer
Show Hans Ubbink
SWEET
Show Hans Ubbink
Sweets
Show 2 Love Tony Cohen
Show 2 Love Tony Cohen
Show Hans Ubbink
flowery dresses an ultra-sexy look. Creative Team Rob Peetoom did the hair!
Pyjamas, pastels and lots of floral patterns... Summer
new floral patterns are anything but matronly. The soft, sheer fabrics even give the
world is a bitter enough place as it is. This season’s fashions respect nature, and the
fashion 2012 is sweet as pie, and why wouldn’t it be? The
Show 2 Love Tony Cohen
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show Tony Cohen
Flower stall
Show Hans Ubbink
Show Hans Ubbink
Show Tony Cohen
FASHION
Show Hans Ubbink
Show Tony Cohen
35
photography Jeroen Snijders text Charles Jay & Moniek de Blij

19. Show Hans Ubbink
Show 2 Love Tony Cohen
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink Show 2 Love Tony Cohen
Show 2 Love Tony Cohen
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Carrots
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show 2 Love Tony Cohen
Show Hans Ubbink
Show Hans Ubbink
Show Hans Ubbink
Show Tony Cohen
Show 2 Love Tony Cohen
party
Show Hans Ubbink
FASHION
Show 2 Love Tony Cohen
Pyjama
37

20. FASHION
This summer, we want candy! Bright
colours and pastels are the main
trend this season, both in fashion and
in home decoration. The look of the
moment is soft and romantic, with
combinations of lavender blue, mint
Flower stall
Roses are red, violets are blue... Bloemen staan niet
green, apricot pink, light turquoise and langer in de vaas, maar op je garderobe. Van fruit tot
pale lilac. To be totally fashion forward, veren, van vogels tot varens, alle natuurdessins doen
wear a pastel floral top and a lighter mee. Vooral tops zijn rijkelijk voorzien van prints. Je
skirt or pair of trousers. So sweet and maakt het niet gauw te dol. Shirts, blouses, jasjes en
innocent, at least on the outside… jurken doen denken aan een bloemenwinkel. Wil je niet
helemaal over the top, combineer je gebloemde top
Sweets
dan met een effen, strakke rok en je gebloemde broek
met een effen, pastelkleurige top.
Even if pastels are not your thing, there
are plenty of alternatives, with lots of
bright colours to choose from, such
Pyjama
party
as hot pink, scarlet, bright orange,
fuchsia, rose red and carrot… It’s Slip into something a little more comfortable this
GOES BALI your chance to commune with nature! summer. You won’t even have to wait will you get home!
Orange may be the boldest colour of You can create the most fashionable look with a pair of
all, with shades ranging from neon wide trousers and a loose top. A pair of silk trousers
Op uitnodiging van luchtvaartmaatschappij Garuda Garuda Indonesia. Scan met je smartphone de QR-code of
to deep sundown orange… a colour to mixed with a silk jacket or blouse feel as light as a spring
Indonesia gingen Krispijn Smith en chef Agus van kijk op www.youtube.com/GarudaIndonesiaNL
Restaurant Blauw op inspiratiereis naar Bali. Ze aten bij instantly brighten your mood! If you’re breeze. Silk scarves are an essential accessory. Create
vooraanstaande restaurants, bezochten toonaangevende Bij Blauw kun je genieten van de authentiek Indonesische feeling bold, wear a single colour from a stylish silhouette and a laid-back look, as if you’re
hotels en proefden de algemene sfeer. Met Rob Peetoom, keuken in een moderne ambiance. Nu serveren we tijdelijk head to toe, or, alternatively, go for a heading for a pyjama party in some steamy boudoir…
die tijdens hun verblijf zijn Hair Spa opende, spraken ze naast de reguliere kaart vier Balinese specials. Reserveer brightly coloured blouse paired with
over zijn liefde voor het eiland, het ondernemersklimaat dus snel via www.restaurantblauw.nl white jeans.
en de uitdagingen waarvoor ondernemers op Bali komen
te staan.
Restaurant Blauw Amsterdam Restaurant Blauw Utrecht Carrots
39
Het hele avontuur van Krispijn en Agus is gefilmd en in vijf Amstelveenseweg 158 Springweg 64
korte afleveringen te bekijken via het YouTube-kanaal van 020 67 55 000 030 23 42 463

21. Peetoom@
holland
PERSONAL STYLE
Rob Peetoom, who is about
to open his 15th salon in the
Netherlands, is at the head of
both a major company and a large
international family. The Dutch
family members, three generations
of Peetooms, posed for a family
portrait in Bali, where Rob opened
a luxury Hair Spa in 2011.
Left to right Roger Peetoom (42) son of Rob and Joke, father of Finn, owner of beach club De Republiek in Bloemendaal; Rochelle Peetoom (21), daughter of Rob and Carmen, student at the International Business School in
Barcelona; Joke Dekker (67), mother of Roger and Alexander, owner of Rob Peetoom Hair + Make-up Santpoort-zuid; Lana Berck Beelenkamp (37) partner of Alexander, mother of Julie, works at Jacobus Pieck restaurant in
Haarlem; Carmen Peetoom-Van Hoorn (55), partner/business partner of Rob Peetoom, mother of Rochelle and Savana;
designer; Rob Peetoom; Julie Peetoom (5); Savana Peetoom (19), daughter of Rob and Carmen, student at the International
Rob Peetoom Hair + Make-up and Hair + Beauty, Amsterdam.
Finn Peetoom (2); Anne Claus (33), partner of Roger, mother of Finn, law graduate, model and interior
Business School in Barcelona; Alexander Peetoom (39), son of Rob and Joke, father of Julie, co-owner of 41

22. BEAUTY pretty
BEAUTY
prettier
FILE prettiest
photography Rob Peetoom assistant Jeannette Huisman text Karen van Ede make-up Carla Rep hair Vincent Langedijk set styling Sue Anne@AFM interim thanks to Stoolz Rotterdam
Rob Peetoom’s skin treatment plan for your 20s, 30s, 40s, 50s and 60s
Rob Peetoom’s Hair + Beauty
salon offers effective treatments
and quality skin products with the
right ingredients for any age from
20 to 60. The salon also caters
to younger , blemished skin types,
30-year-old skin affected by
stress, and ageing 50-something
skin. Rob Peetoom Hair + Beauty
always offers an effective
treatment plan for both men and
women (see final page for details on
all treatments).
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Twenty-something
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skin may experience
blemishes, and while good cleansing products
are essential, skin also needs moisture and
nourishment. Clean skin is less prone to infection
and is better able to absorb skin care products,
but it should never be stripped of its natural oils.
You should therefore choose a mild cleanser,
such as Cell Fusion C Physiological Cleansing
Gel and products from the Sensai Silky Purifying
line. Young skin must be kept moisturised, and
after a microdermabrasion treatment (1.) it is
much better able to absorb active ingredients
and moisture, so be sure to consult one of our
beauty therapists about this treatment.
ACTION PLAN
Be smart and develop a good daily skin care
regimen now, so that people will compliment
you on your youthful looks later. Always use a
moisturiser with an SPF and realise that, while
the sun may be an instant mood lifter, it also
causes more wrinkles and spots and ages your
skin faster than anything else. If you do want that
bronzed look, you’re better off getting it from
a jar. And while you’re at it, try to quit smoking
and go easy on the alcohol – your skin will thank
you. Add a serum like the highly concentrated La
Colline’s Moisture Boost to your beauty regimen.
Microdermabrasion (1.) is also effective for
removing scars and spots.
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23. 30 50
MARKS MARKS
BEAUTY
Stress and lack of sleep are problems affecting many thirty- cannot prevent your skin from absorbing nutrients. Control Hormonal changes also affect your skin: it doesn’t recover as ACTION PLAN
somethings. By the time you reach your 30s you know if you skin hyperpigmentation with IPL (4.). You will need to use an SPF 15 quickly from damage (UV rays), and wrinkles and sagging are Serums are concentrated skin treatments containing a higher
is going to either wrinkle or sag. Although that might sound a moisturiser daily, as UV rays are the skin’s greatest enemy. In now clearly visible. The subcutaneous tissue is very important concentration of active ingredients. They are absorbed quickly
little unkind, those are roughly the two ways in which the skin the sun, use an SPF 30 sunscreen such as Sensai Silky Bronze in keeping skin tight. When this starts to gradually disappear, by the skin, but since they don’t feel creamy you’ll want to apply
ages. How you age is genetic, but it is also influenced by your for Face, which is also available in SPF 50. Massages will your cheeks begin to sink and your nasal fold will become more moisturiser on top. Be sure to choose a serum that meets your
lifestyle. By the time you reach your 30s, your skin doesn’t help strengthen connective tissue and improve circulation. In prominent. Also, your jawbone starts to recede a little, while skin’s current needs and change serums on a regular basis, also
bounce back as quickly as it once did, and you need a little help addition, toxins are removed more efficiently and the production your chin begins to jut more. Collagen remains important, as based on the seasons. Microdermabrasion and glycolic peels (1.)
from the outside. This is also the time when pigment spots, of collagen is stimulated, causing skin to look permanently it keeps skin supple, you can keep collagen levels up by using help reduce pigment spots and can be combined with (2.) healing
caused by too much sun, start appearing on your skin. From younger.aanmaak van collageen gestimuleerd waardoor er een a good cream. Don’t skimp on effective anti-ageing products mesotherapy in a micro/meso combination treatment. IPL (4.)
age 25 the skin renewal process starts slowing down and all blijvende huidverjonging ontstaat. either (preferably from quality brands like Sensai and la Colline, helps control rosacea and reduce enlarged pores. Choose a
the skin’s functions begin slacking a little. You’ll notice this by which invest in research). cream that stimulates the production of collagen, such as La
dry, taut skin and fine lines around your eyes and other areas. Colline Express Collagen. We also recommend that you start
Your skin starts losing moisture because its natural protective using ‘intelligent’ make-up; that is, products containing active
layer is damaged by external factors (including the sun and ingredients and an SPF, so that your makeup has beneficial
environmental pollution) and internal factors (such as stress effects, too. Sensai and Youngblood are designed for all ages,
and poor diet). Moisturising your skin is very important, since with Youngblood, our mineral make-up, being particularly
60
only well-hydrated skin can effectively absorb nutrients. You suited to sensitive skin.
and the salon’s beauty therapist should choose products that
will improve your skin’s condition, such as Sensai’s Prime
Solution, which is a breakthrough in skin treatment as it
contains Koishimaru Silk EX, an ingredient that boosts your
skin’s moisture levels and preps it for any anti-ageing products MARKS
As the skin ages, it becomes thinner and more sensitive. Broken
you might apply afterwards. capillaries (rosacea) become more visible, although your beauty
therapist can effectively treat this condition. The quality of the
skin deteriorates, which leads to wrinkles and sagging skin.
PRIME SOLUTION By pampering stem cells with the use of modern ingredients,
TRY OUR COMPLIMENTARY you can improve the quality of the skin and reduce wrinkles. At
this age, fat starts disappearing between your cheekbones and
SENSAI OFFER NOW jawbone, while cheeks start to fall and diminish, giving them a
If you’re curious to try Prime Solution, bring more concave shape. To retain volume in your face, you might
this issue of ROB PEETOOM MAGAZINE into consider temporary fillers. It’s very important that you start
one of our two beauty salons and receive a a skin maintenance regimen now. Visit Rob Peetoom Hair +
free sample. 1 Sample maximum per person. Beauty and we will create an action plan for you.
ACTION PLAN
ACTION PLAN No matter how good you take care of your skin, it can still look
Sleep! Relax! Make sure you eat a balanced diet that’s rich in dull and lifeless. This is because firm skin – that is, a smooth
antioxidants and always use UVA and UVB protection, even in surface – is important for light reflection, as it reflects more
winter. To prevent the appearance of any new pigment spots, you light. Ten per cent of the existing light is reflected directly by
should use an SPF (Sun Protection Factor) of at least 15 every the skin; the remaining ninety per cent of the light is absorbed
day (your daily moisturiser should definitely have one). Stress, by the skin and reflected by the deeper cells. Your skin will be
temperature changes in winter and the reduced production of smoother if you get regular peeling (3.) or microdermabrasion
hyaluronic acid all cause dry skin. The ideal ratio of 80% moisture treatments (1.) Consult your beauty therapist in choosing
in the dermis, 70% in the epidermis and 13% in the stratum creamy products with rich formulas you can use at home. Your
corneum can be achieved by choosing a mesotherapy treatment main concern should be the quality of the product rather than
(2.) at the salon. You might also try IPL (4.), microdermabrasion the price. Kanebo Sensai Premier The Cream is an excellent
HE
or a glycolic peel (1.). This treatment eliminates sun damage choice. If your lip line and brows are losing definition, be sure
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and will give you healthy, glowing skin. Apart from all the other to ask your beauty therapist about semi-permanent make-up.
benefits, a visit to the salon will also relax you, which is just what
you need!
Men’s skin doesn’t differ all that much from women’s skin, but
MARKS it’s thicker. Their skin is also smoother because they shave every
With skin losing elasticity in this decade of life, you should use day, but more damaged due MARKS of razors. However, this
to the use
firming products and have the beauty therapist at the salon doesn’t mean that men can’t have skin problems or won’t develop
advise you on what cream to use at this stage of life. Forty- wrinkles. Skin that has been overexposed to the elements is
somethings also need a good moisturiser with fewer additives prone to redness, revealing broken capillaries. Although men’s
such as colorants, fragrance and parabens, as your skin may skin tends to be slightly oilier, it still needs moisture, especially
be more sensitive to these now. The solution is to get the right after shaving, when skin is taut and sensitive. Skin may suffer
products and treatments from the salon, such as a lymphatic from flakiness, redness or itching. The salon’s beauty therapist
drainage massage. This is also when hyperpigmentation starts knows exactly how to handle these problems and will create a
appearing in your face, making you look older than you really treatment plan.
are. Pigment stains affect those who may have indulged in too
much sun and overdone the tanning beds when younger. Cell ACTION PLAN
Fusion C products are designed to reduce pigmentation. Regular deep-cleansing and peelings (exfoliating treatments)
(3.) guarantee that he will like what he sees when he looks in
ACTION PLAN
In your forties, you will certainly benefit from a visit to the beauty
salon. A professional peeling (exfoliation treatment) (3.) makes
your skin look fresh again and ensures that dead skin cells 45