Marc Vidal, @diariARA's journalist, invite us to analyze President Barack Obama's 2nd Inaugural speech. Our pleasure, as always! Big hug to the whole ARA team!

1. communication,
strategy
&
leadership
architects
President
Obama
2nd
inaugural
Diari
ARA
The
57th
presidential
inauguration
celebrated
on
the
Martin
Luther
King
Jr.
Day.
Context
and
expectations
are
different
from
2009,
but
the
speech
-­‐2110
words
and
19
minutes
long-­‐
set
the
tone,
the
values
and
the
axis
of
the
second
presidential
Term.
Obama
only
has
16
months
to
fulfill
the
road
map
before
the
2014
mid-­‐term
elections,
and
he
doesn't
lack
neither
courage
nor
integrity.
The
best
speech
tradition
-­‐chiasmus
included-­‐
made
in
Ted
Sorensen
(JFK
special
adviser,
speechwriter
and
soul)
on
the
stage.
"We
the
People"
is
how
the
U.S.
Constitution
begins
and
that
was
the
red
thread
to
handcraft
the
framework
of
today's
speech:
freedom,
justice,
dignity,
solidarity
and
equality.
Under
the
umbrella
of
the
unity
-­‐"together"
and
"we
are
a
nation"-­‐,
the
President
has
put
soul
into
the
country's
immediate
challenges
to
the
narrative
of
the
commitments
to
social
coalition
that
gave
him
the
election,
using
rhetorical
journeys
into
the
past
and
into
the
future:
the
basic
needs
of
the
people
must
be
guaranteed
and
the
middle
class
strengthen;
on
Civil
Rights,
"equality
before
the
law
regardless
of
sexual
orientation"
and
that
"people
do
not
have
to
wait
for
hours
to
vote";
immigration
reform,
"our
journey
will
not
be
over
until
we
find
a
better
way
to
welcome
the
immigrants";
important
the
case
of
the
fight
against
climate
change,
"not
to
do
so
would
betray
our
children
and
future
generations"
and
not
explicitly
mention
the
massacre
of
Newtown,
legal
reform
against
the
violence
of
weapons
is
a
priority,
"Our
freedom
is
not
complete
if
our
children
are
not
safe".
Humility
"the
work
will
achieve
will
be
imperfect
and
partial
our
victories."
And
one
final
call
to
continue
the
social
mobilization:
the
President's
agenda
is
not
achieved
-­‐
only
just
voting-­‐
it
also
requires
people
raising
their
voices.
In
the
most
emotional
moments
the
president
dramatized
his
voice
and
tone,
the
gestures
were
simple
and
inclusive.
@aleixcuberes
is
a
Communications
Consultant
#newCommunication
#newLeadership
#newPolitics
1
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