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*
    By: Thomas Rogers
* Many advertisements McDonalds uses has
 famous to influence people to buy their
 product
* When someone sees their favorite athlete such
 as Lebron James who did a commercial for
 Mcdonalds recently eating a Big Mac, some
 people will be influenced to buy that Big Mac




                   *
* http://www.youtube.com/watch?v=1shK-j_u6LI




                 *
* McDonalds and other fast food restaurants
 among other product brands target kids as
 their main source of income
* McDonalds uses the kids meal and mighty kids
 meal, Ronald McDonald, and what we all loved
 the free toy with every purchase to influence
 children to want their product




                   *
* What messages is this ad trying to send to a
  viewer?
* Maybe someone who is a fan of Michael Jordan
  or Larry Bird will buy McDonalds because they
  see them eating it
* The influence a role model of their caliber has
  on people is so significant that it can convince
  a consumer to eat McDonalds despite knowing
  that it is unhealthy for you
* McDonalds is a worldwide corporation that
  wants people who see these commercials in
  any country to know who is advertising them
* The commercials and the use of Ronald
  McDonald to influence kids is a big part of their
  media marketing
* Giving out the mighty kids meal along with a
  free toy is a great way to get a kid to want to
  eat at McDonalds
* Along with that is the use of the play pin where
  kids can eat and then play after which to a kid
  makes the experience better than any other
  place they can eat

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Presentation33

  • 1. * By: Thomas Rogers
  • 2. * Many advertisements McDonalds uses has famous to influence people to buy their product * When someone sees their favorite athlete such as Lebron James who did a commercial for Mcdonalds recently eating a Big Mac, some people will be influenced to buy that Big Mac *
  • 4. * McDonalds and other fast food restaurants among other product brands target kids as their main source of income * McDonalds uses the kids meal and mighty kids meal, Ronald McDonald, and what we all loved the free toy with every purchase to influence children to want their product *
  • 5. * What messages is this ad trying to send to a viewer? * Maybe someone who is a fan of Michael Jordan or Larry Bird will buy McDonalds because they see them eating it * The influence a role model of their caliber has on people is so significant that it can convince a consumer to eat McDonalds despite knowing that it is unhealthy for you * McDonalds is a worldwide corporation that wants people who see these commercials in any country to know who is advertising them
  • 6. * The commercials and the use of Ronald McDonald to influence kids is a big part of their media marketing * Giving out the mighty kids meal along with a free toy is a great way to get a kid to want to eat at McDonalds * Along with that is the use of the play pin where kids can eat and then play after which to a kid makes the experience better than any other place they can eat