Adidas uses several market segmentation strategies including demographic, behavioral, occasion-based, and geographic segmentation to target specific customer groups. They analyze customer attributes and behaviors to develop customized marketing campaigns that appeal to different groups' needs and preferences. Their vision is to be the best sports company in the world by promoting an active lifestyle, improving sports, exceeding expectations, and creating innovative products.

2. market segmentation
The company uses different types of market segmentation strategies to
target specific customer groups. Here are some examples of market
segmentation used by Adidas:
Demographic segmentation.
Behavioral segmentation.
Occasion-based segmentation.
Geographic segmentation
Overall, Adidas uses a combination of these segmentation strategies to
target different customer groups and create customized marketing
campaigns that appeal to their specific needs and preferences.

3. VISION & MISSION
Through sport, we have the
power to change lives.
Creating the Best Designs
Maximizing Athlete Performance
Manufacturing Top Quality Products
Reaching the Global Market
VISION
To be the best sports company in the
world
Promoting an Active Lifestyle
Improving Sports
Exceeding Expectations
Creating Innovative Products.
MISION